Question 1

Products that may do harm to the natural environment are inconsistent with

Accepted Answer

A)  green marketing.
B)  the marketing concept.
C)  consumerism.
D)  strategic philanthropy.
E)  the marketing mix.

Question 2

Marketing ethics

Accepted Answer

A)  refers to laws and regulations that govern marketing.
B)  refers to principles and standards that define acceptable conduct in marketing.
C)  maximizes an organization's positive impact and minimizes its negative impact on society.
D)  is most important for advertising agencies.
E)  applies well-defined rules for appropriate marketing behavior.

Question 3

Raleigh Wood Products produces hardwood flooring, paneling, and other furniture-grade components. Raleigh Wood traditionally has ground up its wood waste to make mulch, however, it has been brought to Raleigh's attention that there are chemicals from the paint and coloring process that may be harmful to the water table. Raleigh has now been looking for ways to use its wood waste other than in mulch. Environmentalists would likely

Accepted Answer

A)  appreciate that Raleigh Wood uses its leftover product, but rather they find a way to reduce waste altogether.
B)  encourage Raleigh Wood to find another process for coloring and painting.
C)  encourage the local government to levy a tax on Raleigh Wood for its contamination of the water system.
D)  lobby against Raleigh Wood for its wasteful practices.
E)  encourage Raleigh Wood to find materials other than wood for its products.

Question 4

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called

Accepted Answer

A)  marketing citizenship.
B)  social responsibility.
C)  stakeholders.
D)  cause-related marketing.
E)  strategic philanthropy.

Question 5

Which of the following is the best definition of cause-related marketing?

Accepted Answer

A)  Linking a firm's products to a particular social cause-either short term or long term
B)  Using organizational core competencies and resources to address stakeholders' interests and achieve organizational and social benefits
C)  Donating money to a social cause based on sales of a particular product over a defined period of time
D)  Developing, promoting, and distributing products that are environmentally safe
E)  Contributing resources to the community in order to improve the overall quality of life

Question 6

Which of the following refers to a firm's specific development, pricing, promotion, and distribution of products that do not harm the environment?

Accepted Answer

A)  Marketing ethics
B)  Social responsibility
C)  Environmental marketing
D)  Green marketing
E)  Conservation marketing

Question 7

Who is typically responsible for creating, distributing, and enforcing a formal code of conduct?

Accepted Answer

A)  Chief executive officer
B)  Vice president of marketing
C)  Morale manager
D)  Ethics officer
E)  Managers and supervisors

Question 8

Carrie, a new salesperson for Brenham Foods, calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not be noticed by Corner Market. This is an example of how ____ influences ethical decision making.

Accepted Answer

A)  opportunity
B)  exposure
C)  a significant other
D)  a peer
E)  an external reward

Question 9

All of the following are goals of green marketing except

Accepted Answer

A)  including the color green in some part of the product or packaging.
B)  eliminating the concept of waste.
C)  reinventing the concept of a product.
D)  making prices reflect the cost.
E)  making environmentalism profitable.

Question 10

There are few costs associated with being socially responsible and satisfying society's demands.

Accepted Answer

A) True 
 B)False

Question 11

McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ____ responsibility.

Accepted Answer

A)  legal
B)  society
C)  philanthropic
D)  economic
E)  ethical

Question 12

Under President Kennedy's consumer bill of rights, consumers must have access and opportunity to review all relevant information about a product before buying it.

Accepted Answer

A) True 
 B)False

Question 13

A bribe offered to benefit an organization is generally considered acceptable.

Accepted Answer

A) True 
 B)False

Question 14

Suppose that Proctor and Gamble introduced a new, larger-sized can of Pringle's potato chips using the words "new size" on the label. However, in actuality, the can is larger while the contents are slightly smaller. The correct weight is printed on the can. In this case, a ____ ethical issue exists.

Accepted Answer

A)  decision-making
B)  promotion-related
C)  product-related
D)  pricing-related
E)  distribution-related

Question 15

People learn values and principles through socialization by family members, social groups, religion, and formal education.

Accepted Answer

A) True 
 B)False

Question 16

Instead of addressing the question ____, many environmentalists and marketers believe the question should be ____.

Accepted Answer

A)  "How can we reduce costs?"; "How can we keep prices low?"
B)  "Where should we dispose of waste?"; "How can we protect society?"
C)  "How can we make products better?"; "How can we reduce waste?"
D)  "How can environmentalism be profitable?"; "Where is the benefit of environmental efforts?"
E)  "What should we do with our waste?"; "How can we produce products without waste?"

Question 17

An organization's obligation to maximize its positive impact and minimize its negative impact on society is known as social accountability.

Accepted Answer

A) True 
 B)False

Question 18

Consumerism is

Accepted Answer

A)  the efforts of independent individuals, groups, and organizations to protect the rights of consumers.
B)  President John F.Kennedy's consumer bill of rights.
C)  marketers' efforts to contribute to the satisfaction and growth of the communities in which they operate.
D)  the right to be informed.
E)  the specific development, pricing, promotion, and distribution of products that do not harm the environment.

Question 19

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?

Accepted Answer

A)  Most do not believe that unethical conduct will lead to success and refrain from taking unethical opportunities.
B)  They believe that unethical behavior is useful in the short run but detrimental in the long run.
C)  They feel that codes of conduct will eliminate any unethical behavior from occurring in their organizations.
D)  They believe that unethical behavior will be harmful in the short run but have little impact in the long run.
E)  Most do not see ethical or unethical behavior as a concern to their organization because the opportunities do not exist.

Exam 4: Social Responsibility and Ethics in Marketing

An organization's obligation to maximize its positive impact and minimize its negative impact on society is known as social accountability.

Correct Answer
verified

Who is typically responsible for creating, distributing, and enforcing a formal code of conduct?

Correct Answer
verified

Consumerism is

Correct Answer
verified

People learn values and principles through socialization by family members, social groups, religion, and formal education.

Correct Answer
verified

Products that may do harm to the natural environment are inconsistent with

Correct Answer
verified

A bribe offered to benefit an organization is generally considered acceptable.

Correct Answer
verified

Carrie, a new salesperson for Brenham Foods, calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not be noticed by Corner Market. This is an example of how ____ influences ethical decision making.

Correct Answer
verified

Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?

Correct Answer
verified

There are few costs associated with being socially responsible and satisfying society's demands.

Correct Answer
verified

Suppose that Proctor and Gamble introduced a new, larger-sized can of Pringle's potato chips using the words "new size" on the label. However, in actuality, the can is larger while the contents are slightly smaller. The correct weight is printed on the can. In this case, a ____ ethical issue exists.

Correct Answer
verified

Marketing ethics

Correct Answer
verified

Which of the following is the best definition of cause-related marketing?

Correct Answer
verified

Which of the following refers to a firm's specific development, pricing, promotion, and distribution of products that do not harm the environment?

Correct Answer
verified

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called

Correct Answer
verified

McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ____ responsibility.

Correct Answer
verified

All of the following are goals of green marketing except

Correct Answer
verified

Under President Kennedy's consumer bill of rights, consumers must have access and opportunity to review all relevant information about a product before buying it.

Correct Answer
verified

Correct Answer
verified

Instead of addressing the question , many environmentalists and marketers believe the question should be .

Correct Answer
verified

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

Correct Answer
verified

Exam 4: Social Responsibility and Ethics in Marketing

An organization's obligation to maximize its positive impact and minimize its negative impact on society is known as social accountability.

Correct AnswerverifiedShow Answer

Who is typically responsible for creating, distributing, and enforcing a formal code of conduct?

Correct AnswerverifiedShow Answer

Consumerism is

Correct AnswerverifiedShow Answer

People learn values and principles through socialization by family members, social groups, religion, and formal education.

Correct AnswerverifiedShow Answer

Products that may do harm to the natural environment are inconsistent with

Correct AnswerverifiedShow Answer

A bribe offered to benefit an organization is generally considered acceptable.

Correct AnswerverifiedShow Answer

Carrie, a new salesperson for Brenham Foods, calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not be noticed by Corner Market. This is an example of how ____ influences ethical decision making.

Correct AnswerverifiedShow Answer

Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?

Correct AnswerverifiedShow Answer

There are few costs associated with being socially responsible and satisfying society's demands.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Marketing ethics

Correct AnswerverifiedShow Answer

Which of the following is the best definition of cause-related marketing?

Correct AnswerverifiedShow Answer

Which of the following refers to a firm's specific development, pricing, promotion, and distribution of products that do not harm the environment?

Correct AnswerverifiedShow Answer

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called

Correct AnswerverifiedShow Answer

McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ____ responsibility.

Correct AnswerverifiedShow Answer

All of the following are goals of green marketing except

Correct AnswerverifiedShow Answer

Under President Kennedy's consumer bill of rights, consumers must have access and opportunity to review all relevant information about a product before buying it.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Instead of addressing the question ____, many environmentalists and marketers believe the question should be ____.

Correct AnswerverifiedShow Answer

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

Correct AnswerverifiedShow Answer

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Instead of addressing the question , many environmentalists and marketers believe the question should be .

Correct Answer
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