FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 11: Building Customer Relationships Through Effective Marketing

Show Answer

Share

---

All types

Filters

Study Flashcards

Question 1

True/False

Review LaterAdd Note

Review Later

The way a consumer perceives a store is probably the most important factor that influences his or her decision about where to buy.

Correct Answer

verified

Show Answer

Question 2

True/False

Review LaterAdd Note

Review Later

Business buyers are solely interested in the product's price.

Correct Answer

verified

Show Answer

Question 3

Multiple Choice

Review LaterAdd Note

The effects of consumers' social and cultural values, the consumer movement, and the envi-ronmental concerns would best be called __________ forces.

Different products may not result in different marketing mixes.

Business-to-business markets, which include churches, schools, and civic clubs, are a type of industrial market.

Income less taxes, savings, food, clothing, and housing is __________ income.

A marketing information system is well suited to testing new products, determining various characteristics of consumer markets, and evaluating promotional activities.

Influences in a society and its culture that result in changes in attitudes, beliefs, norms, customers, and lifestyles are known as economic forces.

When goods and services are purchased to maintain highways, education, water, and energy, the purchasers are members of what type of market?

Marketing research is the process of gathering, recording, and analyzing data concerning a particular marketing problem.

Sales forecasts usually are generated by complex software and should not be biased by managerial input.

The business philosophy that involves the entire organization in the process of satisfying customers' needs while achieving the organization's goals is called the marketing concept.

The marketing plan doesn't include the exact allocation of resources to achieve the marketing objectives.

A marketing plan includes all of the following except

_________ markets consist of churches, not-for-profit private schools and hospitals, civic clubs, fraternities and sororities, and charitable organizations and foundations.

An approach to collecting marketing information for specific marketing projects is called