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Exam 8: Digital Marketing

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Question 61

Multiple Choice

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What is meant by the concept of customer-centric design?

A) Customers shop by email.
B) Customers have easy access to store locations.
C) Customers can easily locate merchandise on a website.
D) Customers can delay payments using store credits.

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Question 62

Multiple Choice

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Each of the following is an example of value-added incentives designed to encourage web visitors, except:

A) offering merchandise on the website that is not available in a catalog or in retail stores.
B) offering free shipping and handling.
C) weekly or daily tips on a topic meaningful to the web visitor.
D) personalizing products to individual consumers based on previous visits to the website and past purchases.

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Question 63

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A title tag presents a short line of meta-copy, which is extremely important to search engines.

Companies can enhance the SEO results with paid search insertions by:

Which re-engages individuals who have visited a site but did not make purchases?

Companies can use interactive marketing to accomplish each of the following objectives except:

Targeting consumers around a specific retail location on their mobile devices is the location-based advertising method of:

Three types of incentives used to encourage customers to make online purchases include financially-based incentives, convenience-based incentives, and location-based incentives.

The lack of results with digital marketing has led some companies to shift more dollars to broadcast media and direct response marketing.

Online interactive tactics used by brands includes each of the following except:

It can take months or years to get to the top of an organic search through SEO efforts.

Restaurants typically use which method of location-based advertising?

To improve banner ad response rates, companies can use third-party tags that track ad interactions, brand impact, and browsing behavior.

Which is paid content in an article about a problem?

Widgets are:

Web 1.0 transformed traditional retailing by creating engagement between companies and customers.

Web 3.0 online communication channels moved companies closer to "real-time" communications with customers.

What kinds of e-commerce incentives can be offered to encourage consumers to purchase products over the internet?

If Toyota sponsors a blogger who is making a trek to all 50 states in his Toyota documenting it with text and photos, it is considered which type of content?

Eileen makes frequent purchases from the Victoria Secret website. She notices that each time she logs onto the site merchandise similar to what she has already purchased or looked at on previous visits to the site appears on the main page, often with special offers to make a purchase. This is an example of: