Question 1

A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n) :

Accepted Answer

A)  interest-based social network.
B)  affinity community.
C)  practice network.
D)  sponsored community.

Question 2

Priceline.com is an example of a(n) :

Accepted Answer

A)  English auction.
B)  Dutch auction.
C)  group buying auction.
D)  name your own price auction.

Question 3

Facebook is an example of a(n) :

Accepted Answer

A)  interest-based social network.
B)  affinity community/social network.
C)  general community/social network.
D)  practice network.

Question 4

Most of today's well-known portals began as search engines.

Accepted Answer

A) True 
 B)False

Question 5

The world's leading portal/search engine site, in terms of unique visitors, is:

Accepted Answer

A)  Yahoo.
B)  MSN/Bing.
C)  AOL.
D)  Google.

Question 6

Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments?

Accepted Answer

A)  watch lists
B)  proxy bidding
C)  sealed bidding
D)  price matching

Question 7

Facebook was the leader in U.S. ad spending revenues on social networks in 2012. What company received the second most amount of ad spending revenue?

Accepted Answer

A)  MySpace
B)  LinkedIn
C)  Pinterest
D)  Twitter

Question 8

Which social network functionality allows users to easily post messages to the entire community?

Accepted Answer

A)  message board
B)  chat
C)  instant messaging
D)  e-mail

Question 9

The profit a seller makes at auction is a function of all of the following except:

Accepted Answer

A)  arrival rate.
B)  auction length.
C)  the number of units for auction.
D)  bid increments.

Question 10

In 2012, Facebook visitors spent about ________ hours a month on Facebook.

Accepted Answer

A)  1) 5
B)  3
C)  7
D)  15

Question 11

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.

Accepted Answer

A)  Group buying
B)  Winner's regret
C)  Herd behavior
D)  Bid rigging

Question 12

Which of the following is an example of a specialized auction site?

Accepted Answer

A)  eBay
B)  uBid
C)  BidZ
D)  eBid

Question 13

Portals compete with one another on:

Accepted Answer

A)  search engine speed and results.
B)  reach and unique visitors.
C)  unique visitors and search engine speed.
D)  reach and depth.

Question 14

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, it is known as:

Accepted Answer

A)  discriminatory pricing.
B)  price matching.
C)  bid rigging.
D)  uniform pricing.

Question 15

________ permit the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.

Accepted Answer

The answer of ________ permit the consumer to monitor specific...

Question 16

Which of the following is a common problem in sealed bid markets?

Accepted Answer

A)  bid rigging
B)  discriminatory pricing
C)  persistent bidding
D)  seller nonperformance

Question 17

Which of the following statements illustrates the network effects to which portals are subject?

Accepted Answer

A)  Specialized vertical market portals attract only 2-10 percent of the audience, while a few large megaportals garner most of the market.
B)  The value of the portal to advertisers and consumers increases geometrically as reach increases.
C)  The greater the amount of content provided by a portal, the greater its value to the community.
D)  The greater number of portals available, the greater the potential audience for each.

Question 18

________ is defined as the percentage of the Web audience that visits a site within a particular time period, usually a month.

Accepted Answer

The answer of ________ is defined as the percentage of...

Question 19

Closed bidding permits price discrimination without offending buyers.

Accepted Answer

A) True 
 B)False

Question 20

A(n) ________, in which the highest bidder wins, is the most common form of auction.

Accepted Answer

A)  Dutch Internet auction
B)  Japanese auction
C)  English auction
D)  reverse auction

Exam 10: Social Networks, Auctions, and Portals

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, it is known as:

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In 2012, Facebook visitors spent about ________ hours a month on Facebook.

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Closed bidding permits price discrimination without offending buyers.

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Facebook is an example of a(n) :

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Priceline.com is an example of a(n) :

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Facebook was the leader in U.S. ad spending revenues on social networks in 2012. What company received the second most amount of ad spending revenue?

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A(n) ________, in which the highest bidder wins, is the most common form of auction.

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Which of the following statements illustrates the network effects to which portals are subject?

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Most of today's well-known portals began as search engines.

Correct AnswerverifiedShow Answer

________ is defined as the percentage of the Web audience that visits a site within a particular time period, usually a month.

Correct AnswerverifiedShow Answer

Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments?

Correct AnswerverifiedShow Answer

A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n) :

Correct AnswerverifiedShow Answer

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.

Correct AnswerverifiedShow Answer

Which of the following is an example of a specialized auction site?

Correct AnswerverifiedShow Answer

Which of the following is a common problem in sealed bid markets?

Correct AnswerverifiedShow Answer

Portals compete with one another on:

Correct AnswerverifiedShow Answer

Which social network functionality allows users to easily post messages to the entire community?

Correct AnswerverifiedShow Answer

The profit a seller makes at auction is a function of all of the following except:

Correct AnswerverifiedShow Answer

________ permit the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.

Correct AnswerverifiedShow Answer

The world's leading portal/search engine site, in terms of unique visitors, is:

Correct AnswerverifiedShow Answer

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