Question 1

Using comments and critiques on a social media site can be an effective way to do which of the following?

Accepted Answer

A)  Exchange large volumes of data
B)  Build a personal social media brand
C)  Explain new or unfamiliar systems
D)  Provide reference materials
E)  Develop a company history

Question 2

Allowing a company to organize all its videos in one place,making it easy for visitors to get automatic video updates is an example of what?

Accepted Answer

A)  Firehouse effect
B)  Community sites
C)  User generated content
D)  Promotional messaging
E)  Branded channeling

Question 3

Which of the following will send subscribers regular updates on a chosen topic?

Accepted Answer

A)  Content curation
B)  Newsfeeds
C)  Branded channeling
D)  User-generated content sites
E)  Community sites

Question 4

Generally speaking,companies are willing to use any communication tool that consumers are likely to use.

Accepted Answer

A) True 
 B)False

Question 5

The key to making a user-generated content site effective is what?

Accepted Answer

A)  Consistent addition of new information
B)  Links to corporate websites
C)  Valuable and easy-to-use data
D)  Video
E)  Access by invitation only

Question 6

Instant messaging is less susceptible to computer viruses and other security problems than other forms of social media.

Accepted Answer

A) True 
 B)False

Question 7

Analyzing the needs of the audience and the situation takes place during what stage of the email development process?

Accepted Answer

A)  Planning
B)  Writing
C)  Completing
D)  Revising
E)  Responding

Question 8

Curation tools are used to develop online portfolios on specific topics.

Accepted Answer

A) True 
 B)False

Question 9

Stakeholders can use social media to harm companies.

Accepted Answer

A) True 
 B)False

Question 10

Apply the three-step writing process to instant messaging.

Accepted Answer

Although instant messages are often conc...

Question 11

Microblogs are used in meetings and presentations by acting as what?

Accepted Answer

A)  Live data streams
B)  Video connectivity
C)  Backchannels
D)  Crowdsourcing
E)  Enterprise systems

Question 12

Podcasts are considered to be media rich communication tools.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following can be a challenge when setting up a blog?

Accepted Answer

A)  Accurately defining your target audience
B)  Preventing viral marketing
C)  Increasing employee engagement
D)  Monitoring the blogosphere
E)  Finding long-term content

Question 14

When adapting the three-step writing process to blogging,what important issues should be considered?

Accepted Answer

Except with team blogs and other efforts...

Question 15

IM is available as a function embedded in online meeting and collaboration systems.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is a disadvantage to curation sites?

Accepted Answer

A)  Curation sites have the potential to reshape audience behavior.
B)  Curation sites can include extensive shared expertise in a variety of fields.
C)  Curation sites allow anyone in the community to share experiences.
D)  Curation sites require tight control over the message.
E)  Curation sites have little regulation regarding content ownership.

Question 17

To best respond to rumors or misinformation in the marketplace,what social media strategy would be most effective?

Accepted Answer

A)  Join existing conversations.
B)  Use content marketing.
C)  Choose a new compositional mode.
D)  Increase the use of community building.
E)  Change your online personality.

Question 18

Which of the following social media tools would be the most appropriate way to send a longer message or a document to the audience?

Accepted Answer

A)  Blogging
B)  Podcasting
C)  Information sharing sites
D)  Social networks
E)  Wikis

Question 19

Which of the following can be used to conduct on-the-job training by providing content as workers perform tasks?

Accepted Answer

A)  Gamification
B)  Wearable technology
C)  Augmented reality
D)  Mobile podcasting
E)  Mobile blogging

Question 20

Which of the following behavior issues are least likely to affect the use of IM in business?

Accepted Answer

A)  Mixing personal and business messages
B)  Constant interruptions
C)  Increased security and privacy concerns
D)  The risk of being out of the loop during conversations
E)  Having to rely on other people's typing abilities

Exam 6: Crafting Messages for Digital Channels

Instant messaging is less susceptible to computer viruses and other security problems than other forms of social media.

Correct AnswerverifiedShow Answer

The key to making a user-generated content site effective is what?

Correct AnswerverifiedShow Answer

Which of the following will send subscribers regular updates on a chosen topic?

Correct AnswerverifiedShow Answer

Which of the following social media tools would be the most appropriate way to send a longer message or a document to the audience?

Correct AnswerverifiedShow Answer

Microblogs are used in meetings and presentations by acting as what?

Correct AnswerverifiedShow Answer

Which of the following can be a challenge when setting up a blog?

Correct AnswerverifiedShow Answer

When adapting the three-step writing process to blogging,what important issues should be considered?

Correct AnswerverifiedExcept with team blogs and other efforts...View AnswerShow Answer

Which of the following can be used to conduct on-the-job training by providing content as workers perform tasks?

Correct AnswerverifiedShow Answer

Which of the following behavior issues are least likely to affect the use of IM in business?

Correct AnswerverifiedShow Answer

Allowing a company to organize all its videos in one place,making it easy for visitors to get automatic video updates is an example of what?

Correct AnswerverifiedShow Answer

Stakeholders can use social media to harm companies.

Correct AnswerverifiedShow Answer

Generally speaking,companies are willing to use any communication tool that consumers are likely to use.

Correct AnswerverifiedShow Answer

Apply the three-step writing process to instant messaging.

Correct AnswerverifiedAlthough instant messages are often conc...View AnswerShow Answer

Curation tools are used to develop online portfolios on specific topics.

Correct AnswerverifiedShow Answer

Using comments and critiques on a social media site can be an effective way to do which of the following?

Correct AnswerverifiedShow Answer

Which of the following is a disadvantage to curation sites?

Correct AnswerverifiedShow Answer

IM is available as a function embedded in online meeting and collaboration systems.

Correct AnswerverifiedShow Answer

To best respond to rumors or misinformation in the marketplace,what social media strategy would be most effective?

Correct AnswerverifiedShow Answer

Podcasts are considered to be media rich communication tools.

Correct AnswerverifiedShow Answer

Analyzing the needs of the audience and the situation takes place during what stage of the email development process?

Correct AnswerverifiedShow Answer

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Except with team blogs and other efforts...
View Answer

Correct Answer
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Correct Answer
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Although instant messages are often conc...
View Answer

Correct Answer
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Correct Answer
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