Question 1

The North American Industry Classification System (NAICS) has been replaced by the Standard Industrial Code (SIC).

Accepted Answer

A) True 
 B)False

Question 2

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

Accepted Answer

A) True 
 B)False

Question 3

Indexes and bibliographies are general business sources of external secondary data that provide brief descriptions of companies, organizations, or individuals.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following business sources are helpful for identifying manufacturers operating in your market, for compiling names and addresses of associations in your sales territory, or for verifying names and addresses of prospective customers who carry a specific job title?

Accepted Answer

A)   guides
B)   indexes and bibliographies
C)   directories
D)   nongovernmental statistical data
E)   census dataF) A) and B)
G) B) and C)

Question 5

External data is data that originates outside of the client organization.

Accepted Answer

A) True 
 B)False

Question 6

An overall indication of the dependability of the data may be obtained by examining the cost of the source.

Accepted Answer

A) True 
 B)False

Question 7

Social media sites may be popular with businesses but are not being used by nonprofit and government organizations.

Accepted Answer

A) True 
 B)False

Question 8

Accounting records, sales reports, and internal experts are typical sources of internal secondary data.

Accepted Answer

A) True 
 B)False

Question 9

External sources may be broadly classified as general business data, government data, or syndicated data.

Accepted Answer

A) True 
 B)False

Question 10

All of the following are examples of some of the many Internet search services on the Internet EXCEPT:

Accepted Answer

A)   Lycos.
B)   Yahoo!
C)   Webcrawler.
D)   Nielsen.
E)   Google.F) A) and D)
G) All of the above

Question 11

According to the text, the collection process of secondary data is ________ compared to the collection process of primary data.

Accepted Answer

A)   very involved
B)   the same
C)   rapid and easy
D)   not correlated
E)   long and involvedF) None of the above
G) A) and D)

Question 12

A focus group is an example of a general business source of external secondary data.

Accepted Answer

A) True 
 B)False

Question 13

Computer mapping involves merging internal customer data with external geographic, demographic, and lifestyle data on the same customers.

Accepted Answer

A) True 
 B)False

Question 14

All of the following are typical sources of internal secondary data EXCEPT:

Accepted Answer

A)   accounting records.
B)   sales reports.
C)   internal experts.
D)   focus groups.
E)   production or operation reports.F) C) and D)
G) A) and B)

Question 15

Social media represent the true voice of the consumer.

Accepted Answer

A) True 
 B)False

Question 16

According to the text, a basic rule of research is to " ________."

Accepted Answer

A)   examine primary data first
B)   examine secondary data first
C)   examine experimental data first
D)   examine virtual data first
E)   examine special data firstF) B) and D)
G) C) and D)

Question 17

In urban areas, Metropolitan Statistical Areas (MSAs)  ________.

Accepted Answer

A)   are defined by local communities
B)   have a population of at least 50,000
C)   comprise counties containing a central city
D)   have a population as low as 4,000
E)   B and CF) A) and B)
G) A) and C)

Question 18

Published external sources may be broadly classified as ________.

Accepted Answer

A)   syndicated data.
B)   business/non-government data or government data.
C)   internal data or external data.
D)   primary data or secondary data.
E)   A and BF) B) and D)
G) A) and E)

Question 19

Compared to the collection cost of primary data, secondary data is more expensive.

Accepted Answer

A) True 
 B)False

Question 20

In a short essay, discuss the advantages and uses of secondary data. Include a discussion of the disadvantages of secondary data to support your answer.

Accepted Answer

a. The main advantages of secondary data...

Exam 4: Exploratory Research Design: Secondary Data

An overall indication of the dependability of the data may be obtained by examining the cost of the source.

Correct AnswerverifiedShow Answer

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

Correct AnswerverifiedShow Answer

Social media sites may be popular with businesses but are not being used by nonprofit and government organizations.

Correct AnswerverifiedShow Answer

Indexes and bibliographies are general business sources of external secondary data that provide brief descriptions of companies, organizations, or individuals.

Correct AnswerverifiedShow Answer

Computer mapping involves merging internal customer data with external geographic, demographic, and lifestyle data on the same customers.

Correct AnswerverifiedShow Answer

All of the following are examples of some of the many Internet search services on the Internet EXCEPT:

Correct AnswerverifiedShow Answer

Accounting records, sales reports, and internal experts are typical sources of internal secondary data.

Correct AnswerverifiedShow Answer

According to the text, the collection process of secondary data is ________ compared to the collection process of primary data.

Correct AnswerverifiedShow Answer

Which of the following business sources are helpful for identifying manufacturers operating in your market, for compiling names and addresses of associations in your sales territory, or for verifying names and addresses of prospective customers who carry a specific job title?

Correct AnswerverifiedShow Answer

External sources may be broadly classified as general business data, government data, or syndicated data.

Correct AnswerverifiedShow Answer

In urban areas, Metropolitan Statistical Areas (MSAs) ________.

Correct AnswerverifiedShow Answer

Compared to the collection cost of primary data, secondary data is more expensive.

Correct AnswerverifiedShow Answer

The North American Industry Classification System (NAICS) has been replaced by the Standard Industrial Code (SIC).

Correct AnswerverifiedShow Answer

Published external sources may be broadly classified as ________.

Correct AnswerverifiedShow Answer

In a short essay, discuss the advantages and uses of secondary data. Include a discussion of the disadvantages of secondary data to support your answer.

Correct Answerverifieda. The main advantages of secondary data...View AnswerShow Answer

All of the following are typical sources of internal secondary data EXCEPT:

Correct AnswerverifiedShow Answer

According to the text, a basic rule of research is to " ________."

Correct AnswerverifiedShow Answer

External data is data that originates outside of the client organization.

Correct AnswerverifiedShow Answer

Social media represent the true voice of the consumer.

Correct AnswerverifiedShow Answer

A focus group is an example of a general business source of external secondary data.

Correct AnswerverifiedShow Answer

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a. The main advantages of secondary data...
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