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Exam 5: Consumer Markets and Buyer Behavior

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Question 81

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Individuals and households that buy or acquire goods and services for personal consumption make up the ________.

A) consumer market
B) market offering
C) market mix
D) subculture
E) social class

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Question 82

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The starting point of understanding how consumers respond to various marketing efforts is called the stimulus-response model of buyer behavior.

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Question 83

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Five characteristics are important in influencing an innovation's rate of adoption. Which of the following is NOT one of those characteristics?

Online social networks represent an important avenue to create buzz for marketers.

Habitual buying behavior involves consumers searching extensively for information about brands and evaluating brand characteristics.

Since a person's economic situation will affect her store and product choices, marketers watch trends in spending, personal income, interest rates, and ________.

Consumers learn about new products for the first time and make the decision to buy those products during the ________.

What role do the four Ps play in consumer behavior?

Which of the following would a marketer LEAST likely do to encourage habitual buying behavior?

An invitation to go skiing over the weekend forced Donna to look at her current wardrobe. She realized that she required a warmer coat. Which of the following stages of the buyer decision process does Donna exemplify?

________ describes changes in an individual's behavior arising from experience.

Cultural factors exert a broad and deep influence on consumer behavior. The marketer needs to understand the role played by the buyer's culture, subculture, and social class. Distinguish between culture, subculture, and social class.

A brand personality is the specific mix of human traits that may be attributed to a particular brand.

Refer to the scenario below to answer the following question(s) . The Attic Trunk opened in 1999 as an upscale dress shop in Forest Ridge's fashionable shopping district, catering to a wealthy, mature clientele consisting mostly of older, first-generation Hispanics. Many other specialty shops lined the main avenue over the next few years. But as Forest Ridge began to attract a more price-conscious, younger, and more demographically diverse population, the once-popular shopping district was increasingly perceived as stodgy and snobby by the new segment of customers. By the mid-2000s, many of these specialty shops suffered financially. Most shops attracted only tourists who enjoyed browsing through the displays of alligator belts and shoes, piles of scented soaps, and so on, often laughing at the ridiculously high prices. Owners of The Attic Trunk had noticed the shifts in buying behavior of customers by the mid-2000s. In fact, the owners had observed that the once-fashionable shopping district in Forest Ridge no longer attracted the wealthy, mature clientele. This clientele had been replaced with price-conscious families with children, a mix of Asian and African Americans as well as Caucasians. Specialty items at The Attic Trunk gradually disappeared, replaced by brand-name apparel, fashion accessories, and jewelry. Other owners followed suit in the late 2000s, bringing restaurants, an outdoor cafe, and a day spa to the main avenue in Forest Ridge. -Which of the following best supports the idea that The Attic Trunk's mature, wealthy clientele can remain a viable target market?

Companies that use brand ambassadors are most likely involved in ________ marketing.

Which of the following best describes divisibility of an innovation that influences the rate of adoption?

A marketer of women's hair care products targeting Chinese customers created an advertising message that told women their hair could be worn any way they wanted as opposed to wearing it straight. The message suggested the women did not need to conform to the mainstream media definition of beauty. It is most accurate to say that this ad was based on an understanding of customers' ________.

________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors.

Explain the change in buying roles of husbands and wives due to an evolving consumer lifestyle in the United States. Additionally, describe the effect of this change on marketers.

A consumer's behavior is influenced by social factors, such as the consumer's small groups, family, and social roles and status. Explain the differences among these social factors.