A) $0.04
B) $2.63
C) $26.33
D) $37.97
E) $263.30
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A) continuity
B) lead time
C) duration
D) flow
E) just-in-time
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A) Arbitron Ratings Company
B) Simmons-Scarborough Syndicated Research
C) Audit Bureau of Circulations
D) A.C. Nielsen
E) MediaMark
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A) cost per point (CPP)
B) cost per thousand (CPM)
C) cost per prospect (CPP)
D) brand development index (BDI)
E) category development index (CDI)
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A) frequency distribution
B) targeted reach
C) effective frequency
D) targeted frequency
E) reach distribution
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A) gross ratings points
B) targeted reach
C) average frequency
D) effective frequency
E) average reach
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A) $0.64
B) $1.12
C) $6.40
D) $11.30
E) $18.00
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A) marketing concept
B) maximization concept
C) touch point concept
D) aperture concept
E) contact point concept
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A) Reach objectives
B) Media objectives
C) Frequency objectives
D) Mission statements
E) Vision statements
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A) reach
B) frequency
C) continuity
D) impression
E) carryover
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A) coverage
B) exposure
C) showings
D) ratings
E) gross impressions
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A) client information
B) market research
C) competitive advertising
D) media usage profiles
E) media coverage area
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