Question 1

A typical marketing research report often includes 50 or more pages of text and a handful of graphs as well.

Accepted Answer

A) True 
 B)False

Question 2

By clearly defining research objectives upfront and incorporating them in every phase of the research project,one will produce better results that can then be used as the basis for subsequent projects.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is not an objective of the marketing research report?

Accepted Answer

A)  to explain why the research was done
B)  to state the specific research objectives
C)  to explain how the research was done
D)  to explain how much the project cost the client
E)  All of these are objectives of the marketing research report.

Question 4

Comment on the following statement: Marketing research reports must be written as eloquently as possible,and include the detail and technical information in the text of the report.

Accepted Answer

The marketing research report should be ...

Question 5

Recommendations are gained through which of the following?

Accepted Answer

A)  deduction
B)  reduction
C)  induction
D)  construction
E)  instruction

Question 6

Which part of the research report is a quick reference for finding specific information in the report?

Accepted Answer

A)  Table of Contents
B)  Title Page
C)  Executive Summary
D)  Appendices

Question 7

The report methodology section serves as the primary guide for interpreting findings and drawing conclusions.

Accepted Answer

A) True 
 B)False  False

Question 8

Which of the following is not a section of a marketing research report?

Accepted Answer

A)  Table of Contents
B)  Introduction
C)  Executive Summary
D)  Methodology
E)  Findings

Question 9

Which of the following dominates the presentation software market?

Accepted Answer

A)  Microsoft Word
B)  Microsoft PowerPoint
C)  Prezi
D)  Adobe
E)  None of these

Question 10

Clients tend to prefer long text-based reports to shorter ones.

Accepted Answer

A) True 
 B)False

Question 11

The executive summary:

Accepted Answer

A)  should be a maximum of four pages
B)  is often the most difficult part of the report to write
C)  is where the researcher lists key findings
D)  all of these
E)  none of these

Question 12

List and briefly describe the six major parts of the marketing research report.

Accepted Answer

The Title Page,the Table of Contents,the Executive Summary,the Background,the Methodology,the Findings,and the Appendixes.

Question 13

How would you respond to the following statement: "The Methodology should explain in detail how the research was done and why it was done."

Accepted Answer

The above statement is partially right r...

Question 14

The most difficult task for a student marketing research team is interpreting project findings to arrive at conclusions,and then using the conclusions to formulate recommendations.

Accepted Answer

A) True 
 B)False

Question 15

Most clients today want a copy of the PowerPoint presentation rather than a detailed traditional report.

Accepted Answer

A) True 
 B)False

Question 16

In the organization of the report,where should the name of the project and other elements,such as the name of the client organization,name of research firm,and date of report,be located?

Accepted Answer

A)  Table of Contents
B)  Title Page
C)  Executive Summary
D)  Appendices B

Question 17

Which statement is not true about marketing research reports?

Accepted Answer

A)  They contain a table of contents and recommendations.
B)  They contain information about the methodology of the report.
C)  Every fact must be included in detail; report length of the body of the report should not be an issue.
D)  Research objectives must be outlined.
E)  All statements about marketing research reports are true.

Question 18

Conclusions in a report are derived from the process of ___________.

Accepted Answer

A)  deduction
B)  reduction
C)  induction
D)  construction
E)  instruction

Question 19

It is not that important for the research firm to have a consistent style of reporting.

Accepted Answer

A) True 
 B)False

Question 20

The intial report is the culmination of the research effort.

Accepted Answer

A) True 
 B)False

Exam 19: Communicating the Research Results

A typical marketing research report often includes 50 or more pages of text and a handful of graphs as well.

Correct AnswerverifiedShow Answer

By clearly defining research objectives upfront and incorporating them in every phase of the research project,one will produce better results that can then be used as the basis for subsequent projects.

Correct AnswerverifiedShow Answer

Which of the following is not an objective of the marketing research report?

Correct AnswerverifiedShow Answer

Comment on the following statement: Marketing research reports must be written as eloquently as possible,and include the detail and technical information in the text of the report.

Correct AnswerverifiedThe marketing research report should be ...View AnswerShow Answer

Recommendations are gained through which of the following?

Correct AnswerverifiedShow Answer

Which part of the research report is a quick reference for finding specific information in the report?

Correct AnswerverifiedShow Answer

The report methodology section serves as the primary guide for interpreting findings and drawing conclusions.

Correct AnswerverifiedFalse

Which of the following is not a section of a marketing research report?

Correct AnswerverifiedShow Answer

Which of the following dominates the presentation software market?

Correct AnswerverifiedShow Answer

Clients tend to prefer long text-based reports to shorter ones.

Correct AnswerverifiedShow Answer

The executive summary:

Correct AnswerverifiedShow Answer

List and briefly describe the six major parts of the marketing research report.

Correct AnswerverifiedThe Title Page,the Table of Contents,the Executive Summary,the Background,the Methodology,the Findings,and the Appendixes.

How would you respond to the following statement: "The Methodology should explain in detail how the research was done and why it was done."

Correct AnswerverifiedThe above statement is partially right r...View AnswerShow Answer

The most difficult task for a student marketing research team is interpreting project findings to arrive at conclusions,and then using the conclusions to formulate recommendations.

Correct AnswerverifiedShow Answer

Most clients today want a copy of the PowerPoint presentation rather than a detailed traditional report.

Correct AnswerverifiedShow Answer

In the organization of the report,where should the name of the project and other elements,such as the name of the client organization,name of research firm,and date of report,be located?

Correct AnswerverifiedB

Which statement is not true about marketing research reports?

Correct AnswerverifiedShow Answer

Conclusions in a report are derived from the process of ___________.

Correct AnswerverifiedShow Answer

It is not that important for the research firm to have a consistent style of reporting.

Correct AnswerverifiedShow Answer

The intial report is the culmination of the research effort.

Correct AnswerverifiedShow Answer

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The marketing research report should be ...
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False

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The Title Page,the Table of Contents,the Executive Summary,the Background,the Methodology,the Findings,and the Appendixes.

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The above statement is partially right r...
View Answer

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B

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