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Exam 16: Social Media, E-Business, and Accounting

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Question 91

Multiple Choice

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If measuring the success of failure of social media activities with KPIs, the first step is to connect KPIs with

A) profitability.
B) expenses.
C) goals.
D) the mission.
E) objectives.

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Question 92

Multiple Choice

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With ____, community members are the editors and gatekeepers of the content of a site.

A) wikis
B) podcast
C) forums
D) blogs
E) media sharing

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Question 93

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Online booksellers that seem to be following the same business activities are said to be using a B2B business model.

A podcast can be considered a social community.

Twitter is a social networking site dedicated to employment and developing a network of professionals.

Green IT refers to a company's activities that support and sustain a healthy planet.

What is inbound marketing? Describe at least four areas of online marketing. Which of these would help a new start-up company and why?

Ashley wants to increase the profits of her e-business. What two ways can she accomplish her goal of increasing profits?

Academic Standard, Inc. (ASI) Academic Standard, Inc. (ASI) , sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy. Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet. -Refer to Academic Standard, Inc. Which of the following would not have been a disadvantage for ASI?

Firms that tend to focus on conducting e-business with other businesses are referred to as having a B2B focus.

Describe some of the ethical and social responsibilities that a business has when doing business through the Internet.

Academic Standard, Inc. (ASI) Academic Standard, Inc. (ASI) , sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy. Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet. -Refer to Academic Standard, Inc. Amanda's interaction with ASI is an a example of

Standard & Poor's Web site is an example of a brokerage e-business model.

Number of fans and number of likes are typical measurements for

Describe the internal and external forces that affect e-business.

It is important not to make changes to a social media plan once it has begun.

A wiki is an online collaborative working space.

Crowdsourcing involves outsourcing tasks to another business--most often a business overseas.

Why is green IT important?