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Exam 14: Exploring Social Media and E-Business

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Question 41

Multiple Choice

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Which of the following is the last step in building a social media plan?​

A) ​Establish social media objectives
B) ​Listen to determine opportunities
C) ​Segment and target the social media customer
D) ​Select social media tools
E) ​Implement and integrate the plan

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Question 42

Multiple Choice

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____ is (are) used by e-businesses in an effort to reduce the cost of specialized resources.

A) ​Outsourcing
B) ​International trade
C) ​In-house sourcing
D) ​Cross-functional teams

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Question 43

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"Digital natives" have typically grown up with technology and are comfortable sharing information about themselves.

Each objective of a social media plan should be all of the following except

It is important not to make changes to a social media plan once it has begun.

Online booksellers that seem to be following the same business activities are said to be using a B2B business model.

KPI stands for key preference indicators.

Carla researched a rare disease for a school project.Unknown to her,one of the websites she visited downloaded software code into her computer and tracked her search.The site was operated by Everyone's Medical Insurance.A month later Carla applied for medical insurance with Everyone's and was informed that the cost of the policy would be much higher than the policy that she had with a competing company.Carla is in perfect health.Her friend Janet,a hypochondriac,who has a policy with Everyone's that is exactly like the one Carla applied for,pays one third as much for her policy as Carla was told hers would cost.What type of software might the insurance company have downloaded into Carla's computer?

What do users say is their primary reason for using social media?​

Social media offers extensive,nearly full control over what is said about a company and/or their products or services.

The XYZ Auto Supply Company of Burlington,Vermont,uses an e-commerce software program on its website to allow customers such as Quickeeze Body Shop to enter their own orders for auto parts.XYZ is following a(n) ____ business model.

Social media online promotions should never be integrated with more traditional or offline promotions.

​_____ are often integrated with online promotions by adding social media icons at the end of the traditional advertising.

Using data about buying preferences and customer profiles allows management to do all of the following except

Shifting revenues earned from customers inside a real Sears department store to revenues earned from those same customers online increases the firm's total sales revenues.

Which of the following is not a sentiment analysis measurement?

A podcast can be considered a social community.

Firms that tend to focus on conducting e-business with other businesses are referred to as having a B2B focus.

Abroad Standard,Inc.(ASI) Abroad Standard,Inc.(ASI) ,sells its products through the Internet.Erica is one of the biggest buyers of the company's products for her business.Nearly all of the interactions between Erica's company and ASI have been electronic,saving both time and energy. Although transaction costs are reasonable,ASI has encountered financial problems with high production costs.Ronald,a veteran employee of ASI,suggested to senior management that certain aspects of production may need to be handled by other,more efficient companies.Ronald also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits.He explained many disadvantages of operating solely through the Internet. -Refer to Abroad Standard,Inc.Erica's interaction with ASI is an example of

Which of the following is true about marketing messages and social media?​