Question 1

A company decides to market its products by featuring them in a reality television show.The celebrities in the show sometimes use the products, which in turn promotes the products.Which of the following advertisement techniques has the company used?

Accepted Answer

A)  Contest
B)  Product placement
C)  POP (point-of-purchase) display
D)  Loyalty program
E)  Premium

Question 2

A firm named Pizzerio Inc.offers free pizzas based on a chance drawing of consumers who buy and fill up lucky-draw forms from its retail stores.This is an example of a sweepstake.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is a merchandise presentation typically placed at a store's checkout counter?

Accepted Answer

A)  A POP display
B)  A sales contest
C)  A special deal
D)  A marketing contest
E)  A loyalty program

Question 4

Feedz Inc.is a leading manufacturer of edible plants and processed items.Robert, a retail shop owner, identifies that the nutrition labels of the company's products are inaccurate and incomplete.Which of the following is a law that would be most helpful to Robert for suing Feedz Inc.with regard to public welfare?

Accepted Answer

A)  Advertising Standards of Canada Act
B)  Canadian Agricultural Act
C)  Competition Act
D)  Health Canada Food and Drug Act
E)  Canadian Radio and Television Act

Question 5

The country of Devenopolis uses mass media advertisements to promote its tourist places, educational institutions, and industrial corporations in other countries.Devenopolis uses _____ advertising.

Accepted Answer

A)  public service
B)  institutional
C)  societal
D)  operational
E)  product-focused

Question 6

Which of the following refers to the inclusion of a product in nontraditional situations, such as in a scene in a movie or TV program?

Accepted Answer

A)  Sweepstake
B)  Point-of-purchase display
C)  Deal
D)  Contest
E)  Product placement

Question 7

Distinguish between informative advertising and persuasive advertising.Provide one example for each.

Accepted Answer

Informative advertising communicates to ...

Question 8

Discounts and allowances are effective incentives used to maintain or increase inventory levels in the distribution channel.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is a legislation that establishes the standards and requirements for the safety and sanitation of products?

Accepted Answer

A)  Canadian Radio and Television Act
B)  Competition Act
C)  Canadian Agricultural Act
D)  Health Canada Food and Drug Act
E)  Advertising Standards of Canada Act

Question 10

Personal selling is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following statements is true about the regulatory and ethical issues in advertising?

Accepted Answer

A)  Puffery is considered deception in Canada.
B)  In the European Union, consumers are viewed as rational and capable of evaluating advertising claims.
C)  None of the state or European regulations is more restrictive than existing federal or self-regulatory requirements.
D)  The Consumer Packaging and Labelling Act requires all prepackaged products to bear the quantity in metric and imperial for weight, volume, or measures.
E)  Diet-related health claims for food products, related to risk reduction of heart disease, cancer, osteoporosis, and high blood pressure, have been used for many years in Canada.

Question 12

Which of the following is a method of prospecting in which salespersons telephone or go to see potential customers without appointments?

Accepted Answer

A)  Product placement
B)  Sales contest
C)  Trade show
D)  Cold calling
E)  Telemarketing

Question 13

In the context of relationship selling, a salesperson and support group is required to have a good understanding of the problems and issues faced by their customers.This service quality dimension can be most accurately termed as:

Accepted Answer

A)  reliability.
B)  responsiveness.
C)  assurance.
D)  empathy.
E)  tardiness.

Question 14

The Slivereen Charity is a charitable organization working for the welfare of people in underdeveloped countries.The firm uses mass media advertisements in developed countries to generate funds for their initiatives in the underdeveloped countries.These advertisements are best categorized as:

Accepted Answer

A)  institutional advertisements.
B)  operational advertisements.
C)  public service announcements.
D)  corporate announcements.
E)  product-focused advertisements.

Question 15

Which of the following refers to major events attended by buyers who choose to be exposed to products and services offered by potential suppliers in an industry?

Accepted Answer

A)  Product placements
B)  Sales contests
C)  Trade shows
D)  Point-of-purchase displays
E)  Loyalty programs

Question 16

Shopper Corporation gives membership cards to customers that can be used to earn value points every time they shop at a Shopper outlet.This membership card allows its customers to make multiple purchases over time.The membership card is an example of a:

Accepted Answer

A)  loyalty program.
B)  sweepstake.
C)  markup.
D)  contest.
E)  rebate offer.

Question 17

The ultimate goal of any marketing communication is to:

Accepted Answer

A)  generate desire in customers' minds.
B)  drive the receiver to action.
C)  create awareness about the company.
D)  create awareness about a product.
E)  increase customers' interest level in a product.

Question 18

In the personal selling process, which of the following extends the qualification of leads procedure?

Accepted Answer

A)  Objection handling
B)  Preapproach
C)  Sales closing
D)  Sales follow-up
E)  Sales presentation

Question 19

To evaluate a trade promotion, retailers consider all the following EXCEPT:

Accepted Answer

A)  Margin from the promotion
B)  Short-term impact on sales of the promotion
C)  Additional sales made to customers attracted to the store by the promotion
D)  The potential increase in sales from the promoted merchandise
E)  The potential sales made to customers attracted to the store by the promotion

Question 20

Which of the following primarily requires manufacturers and distributors to disclose full information about their products?

Accepted Answer

A)  Charter of Rights and Freedoms
B)  Consumer Packaging and Labelling Act
C)  Competition Act
D)  Advertising Standards Canada
E)  Quebec Consumer Protection Act

Exam 15: Advertising, Sales Promotions, and Personal Selling

Which of the following is a method of prospecting in which salespersons telephone or go to see potential customers without appointments?

Correct Answer
verified

Distinguish between informative advertising and persuasive advertising.Provide one example for each.

Correct Answer
verified
Informative advertising communicates to ...
View Answer

The ultimate goal of any marketing communication is to:

Correct Answer
verified

Discounts and allowances are effective incentives used to maintain or increase inventory levels in the distribution channel.

Correct Answer
verified

In the personal selling process, which of the following extends the qualification of leads procedure?

Correct Answer
verified

The Slivereen Charity is a charitable organization working for the welfare of people in underdeveloped countries.The firm uses mass media advertisements in developed countries to generate funds for their initiatives in the underdeveloped countries.These advertisements are best categorized as:

Correct Answer
verified

The country of Devenopolis uses mass media advertisements to promote its tourist places, educational institutions, and industrial corporations in other countries.Devenopolis uses _____ advertising.

Correct Answer
verified

A company decides to market its products by featuring them in a reality television show.The celebrities in the show sometimes use the products, which in turn promotes the products.Which of the following advertisement techniques has the company used?

Correct Answer
verified

In the context of relationship selling, a salesperson and support group is required to have a good understanding of the problems and issues faced by their customers.This service quality dimension can be most accurately termed as:

Correct Answer
verified

To evaluate a trade promotion, retailers consider all the following EXCEPT:

Correct Answer
verified

Which of the following statements is true about the regulatory and ethical issues in advertising?

Correct Answer
verified

Which of the following is a legislation that establishes the standards and requirements for the safety and sanitation of products?

Correct Answer
verified

Which of the following refers to major events attended by buyers who choose to be exposed to products and services offered by potential suppliers in an industry?

Correct Answer
verified

Shopper Corporation gives membership cards to customers that can be used to earn value points every time they shop at a Shopper outlet.This membership card allows its customers to make multiple purchases over time.The membership card is an example of a:

Correct Answer
verified

Which of the following refers to the inclusion of a product in nontraditional situations, such as in a scene in a movie or TV program?

Correct Answer
verified

Which of the following primarily requires manufacturers and distributors to disclose full information about their products?

Correct Answer
verified

Correct Answer
verified

Which of the following is a merchandise presentation typically placed at a store's checkout counter?

Correct Answer
verified

Personal selling is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision.

Correct Answer
verified

A firm named Pizzerio Inc.offers free pizzas based on a chance drawing of consumers who buy and fill up lucky-draw forms from its retail stores.This is an example of a sweepstake.

Correct Answer
verified

Exam 15: Advertising, Sales Promotions, and Personal Selling

Which of the following is a method of prospecting in which salespersons telephone or go to see potential customers without appointments?

Correct AnswerverifiedShow Answer

Distinguish between informative advertising and persuasive advertising.Provide one example for each.

Correct AnswerverifiedInformative advertising communicates to ...View AnswerShow Answer

The ultimate goal of any marketing communication is to:

Correct AnswerverifiedShow Answer

Discounts and allowances are effective incentives used to maintain or increase inventory levels in the distribution channel.

Correct AnswerverifiedShow Answer

In the personal selling process, which of the following extends the qualification of leads procedure?

Correct AnswerverifiedShow Answer

The Slivereen Charity is a charitable organization working for the welfare of people in underdeveloped countries.The firm uses mass media advertisements in developed countries to generate funds for their initiatives in the underdeveloped countries.These advertisements are best categorized as:

Correct AnswerverifiedShow Answer

The country of Devenopolis uses mass media advertisements to promote its tourist places, educational institutions, and industrial corporations in other countries.Devenopolis uses _____ advertising.

Correct AnswerverifiedShow Answer

A company decides to market its products by featuring them in a reality television show.The celebrities in the show sometimes use the products, which in turn promotes the products.Which of the following advertisement techniques has the company used?

Correct AnswerverifiedShow Answer

In the context of relationship selling, a salesperson and support group is required to have a good understanding of the problems and issues faced by their customers.This service quality dimension can be most accurately termed as:

Correct AnswerverifiedShow Answer

To evaluate a trade promotion, retailers consider all the following EXCEPT:

Correct AnswerverifiedShow Answer

Which of the following statements is true about the regulatory and ethical issues in advertising?

Correct AnswerverifiedShow Answer

Which of the following is a legislation that establishes the standards and requirements for the safety and sanitation of products?

Correct AnswerverifiedShow Answer

Which of the following refers to major events attended by buyers who choose to be exposed to products and services offered by potential suppliers in an industry?

Correct AnswerverifiedShow Answer

Shopper Corporation gives membership cards to customers that can be used to earn value points every time they shop at a Shopper outlet.This membership card allows its customers to make multiple purchases over time.The membership card is an example of a:

Correct AnswerverifiedShow Answer

Which of the following refers to the inclusion of a product in nontraditional situations, such as in a scene in a movie or TV program?

Correct AnswerverifiedShow Answer

Which of the following primarily requires manufacturers and distributors to disclose full information about their products?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is a merchandise presentation typically placed at a store's checkout counter?

Correct AnswerverifiedShow Answer

Personal selling is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision.

Correct AnswerverifiedShow Answer

A firm named Pizzerio Inc.offers free pizzas based on a chance drawing of consumers who buy and fill up lucky-draw forms from its retail stores.This is an example of a sweepstake.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Informative advertising communicates to ...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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