Question 1

Support media cannot be used as a sole medium for advertising.

Accepted Answer

A) True 
 B)False

Question 2

While commuting by a local bus, Trevor notices an ad for "Tantalize Sandwiches" above his seat.This is an example of

Accepted Answer

A)  transit advertising.
B)  an out-office media outlet.
C)  aerial advertising.
D)  a mobile billboard.
E)  specialty advertising.

Question 3

Which of the following is an advantage of outdoor advertising?

Accepted Answer

A)  ability to communicate complex messages
B)  low cost
C)  elimination of waste coverage
D)  geographic flexibility
E)  limited exposure

Question 4

_____ advertising is considered a directional medium because it points consumers toward where their purchases can be made rather than creating awareness or demand for products or services.

Accepted Answer

A)  Specialty
B)  Yellow Pages
C)  Ambient
D)  Transit
E)  Aerial

Question 5

Which of the following statements about product placement advertising is true?

Accepted Answer

A)  The product placements benefit from low potential for exposure.
B)  There is a strong source association between actors and the products featured through product placements.
C)  The major advantage associated with the use of product placement advertising is its relatively low cost.
D)  The recall of product placements is generally lower than that of television ads.
E)  Alcohol and tobacco companies are legally prohibited from using product placements.

Question 6

Which of the following statements about aerial advertising is true?

Accepted Answer

A)  It is expensive in absolute terms.
B)  It can be used to reach specific target markets.
C)  It is seldom used by local advertisers.
D)  It is illegal at sporting events.
E)  It is generally used inside stores and small supermarkets.

Question 7

Whizz Soda, a soft drink manufacturer, created a music video as part of its marketing campaign.The video featured several popular artists from the music industry.When the video was screened on satellite television, viewers could see the Whizz Soda logo prominently visible in the top left corner of the television screen.This video is an example of

Accepted Answer

A)  guerilla advertising.
B)  advertainment.
C)  specialty advertising.
D)  ambient advertising.
E)  publicity.

Question 8

The average CPM of outdoor ads is greater than that of radio and magazines ads.

Accepted Answer

A) True 
 B)False

Question 9

_____ is targeted at the millions of people who are exposed to commercial transportation facilities, including buses, taxis, commuter trains, trolleys, airplanes, and subways.

Accepted Answer

A)  Aerial advertising
B)  Transit advertising
C)  In-store advertising
D)  Specialty advertising
E)  Promotional products marketing

Question 10

While traveling on a commuter bus, Lauren notices an ad for Flare deodorant above her seat.This is an example of a(n)  _____ used in transit advertising.

Accepted Answer

A)  outside poster
B)  aerial banner
C)  spectacular
D)  inside card
E)  terminal poster

Question 11

Which of the following support media provides advertisers with wide coverage of local markets and high levels of frequency?

Accepted Answer

A)  outdoor advertising
B)  specialty advertising
C)  print media
D)  in-store advertising
E)  in-flight advertising

Question 12

Shopping cart signage is a type of in-store media.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following support media should be employed if a consumer has already been provided with information about services offered by a company and now requires a directional medium?

Accepted Answer

A)  mobile billboards
B)  product placements
C)  advertising specialties
D)  in-flight advertising
E)  Yellow Pages

Question 14

Which of the following factors has contributed to the growth of guerrilla marketing?

Accepted Answer

A)  technology
B)  changing social attitude
C)  reduced government regulations
D)  inflation
E)  Deflation

Question 15

Nelson receives a pen and a calendar free of charge from a store where he makes regular purchases.The calendar and the pen could be classified as advertising specialties.

Accepted Answer

A) True 
 B)False

Question 16

_____ include(s)  smaller signs that appear in restrooms, stairs, personal vehicles, and on specialty items.

Accepted Answer

A)  Mobile billboards
B)  Ambient advertising
C)  Transit advertising
D)  Aerial advertising
E)  Digital billboards

Question 17

Advertisements for restaurants, TVs, radio stations, or other products and services placed above the seats and luggage areas in commuter buses are known as

Accepted Answer

A)  aerial ads.
B)  in-store ads.
C)  terminal posters.
D)  inside cards.
E)  mobile ads.

Question 18

Out-of-home advertising is one of the newest methods of advertising that has grown with the development of new technology.

Accepted Answer

A) True 
 B)False

Question 19

Advertising specialties are always distributed free of charge to the recipients.

Accepted Answer

A) True 
 B)False

Question 20

Mobile billboard ads enjoy high levels of recall and readership, leading to increased sales.

Accepted Answer

A) True 
 B)False

Exam 13: Support Media

Support media cannot be used as a sole medium for advertising.

Correct Answer
verified

Which of the following support media should be employed if a consumer has already been provided with information about services offered by a company and now requires a directional medium?

Correct Answer
verified

Correct Answer
verified

Which of the following support media provides advertisers with wide coverage of local markets and high levels of frequency?

Correct Answer
verified

Nelson receives a pen and a calendar free of charge from a store where he makes regular purchases.The calendar and the pen could be classified as advertising specialties.

Correct Answer
verified

_____ include(s) smaller signs that appear in restrooms, stairs, personal vehicles, and on specialty items.

Correct Answer
verified

_____ advertising is considered a directional medium because it points consumers toward where their purchases can be made rather than creating awareness or demand for products or services.

Correct Answer
verified

Which of the following factors has contributed to the growth of guerrilla marketing?

Correct Answer
verified

Mobile billboard ads enjoy high levels of recall and readership, leading to increased sales.

Correct Answer
verified

Shopping cart signage is a type of in-store media.

Correct Answer
verified

_____ is targeted at the millions of people who are exposed to commercial transportation facilities, including buses, taxis, commuter trains, trolleys, airplanes, and subways.

Correct Answer
verified

Which of the following statements about product placement advertising is true?

Correct Answer
verified

Out-of-home advertising is one of the newest methods of advertising that has grown with the development of new technology.

Correct Answer
verified

Which of the following is an advantage of outdoor advertising?

Correct Answer
verified

Advertising specialties are always distributed free of charge to the recipients.

Correct Answer
verified

Advertisements for restaurants, TVs, radio stations, or other products and services placed above the seats and luggage areas in commuter buses are known as

Correct Answer
verified

Which of the following statements about aerial advertising is true?

Correct Answer
verified

While traveling on a commuter bus, Lauren notices an ad for Flare deodorant above her seat.This is an example of a(n) _____ used in transit advertising.

Correct Answer
verified

While commuting by a local bus, Trevor notices an ad for "Tantalize Sandwiches" above his seat.This is an example of

Correct Answer
verified

The average CPM of outdoor ads is greater than that of radio and magazines ads.

Correct Answer
verified

Exam 13: Support Media

Support media cannot be used as a sole medium for advertising.

Correct AnswerverifiedShow Answer

Which of the following support media should be employed if a consumer has already been provided with information about services offered by a company and now requires a directional medium?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following support media provides advertisers with wide coverage of local markets and high levels of frequency?

Correct AnswerverifiedShow Answer

Nelson receives a pen and a calendar free of charge from a store where he makes regular purchases.The calendar and the pen could be classified as advertising specialties.

Correct AnswerverifiedShow Answer

_____ include(s) smaller signs that appear in restrooms, stairs, personal vehicles, and on specialty items.

Correct AnswerverifiedShow Answer

_____ advertising is considered a directional medium because it points consumers toward where their purchases can be made rather than creating awareness or demand for products or services.

Correct AnswerverifiedShow Answer

Which of the following factors has contributed to the growth of guerrilla marketing?

Correct AnswerverifiedShow Answer

Mobile billboard ads enjoy high levels of recall and readership, leading to increased sales.

Correct AnswerverifiedShow Answer

Shopping cart signage is a type of in-store media.

Correct AnswerverifiedShow Answer

_____ is targeted at the millions of people who are exposed to commercial transportation facilities, including buses, taxis, commuter trains, trolleys, airplanes, and subways.

Correct AnswerverifiedShow Answer

Which of the following statements about product placement advertising is true?

Correct AnswerverifiedShow Answer

Out-of-home advertising is one of the newest methods of advertising that has grown with the development of new technology.

Correct AnswerverifiedShow Answer

Which of the following is an advantage of outdoor advertising?

Correct AnswerverifiedShow Answer

Advertising specialties are always distributed free of charge to the recipients.

Correct AnswerverifiedShow Answer

Advertisements for restaurants, TVs, radio stations, or other products and services placed above the seats and luggage areas in commuter buses are known as

Correct AnswerverifiedShow Answer

Which of the following statements about aerial advertising is true?

Correct AnswerverifiedShow Answer

While traveling on a commuter bus, Lauren notices an ad for Flare deodorant above her seat.This is an example of a(n) _____ used in transit advertising.

Correct AnswerverifiedShow Answer

While commuting by a local bus, Trevor notices an ad for "Tantalize Sandwiches" above his seat.This is an example of

Correct AnswerverifiedShow Answer

The average CPM of outdoor ads is greater than that of radio and magazines ads.

Correct AnswerverifiedShow Answer

Correct Answer
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