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Which of the following completes the sentence,'__________ is defined as a '"marketing technique of creating and distributing valuable,relevant and consistent content to attract and acquire a clearly defined audience,with the objective of driving profitable customer action"'?


A) Social media marketing.
B) Content marketing.
C) Published content.
D) Media content.
E) Marketing communications.

Correct Answer

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Which of the following terms refers to how individuals,acting as editors,determine what material is disseminated throughout the community as well as the value ratings associated with the material?


A) Media democratization.
B) Three-way linking.
C) Urban legends.
D) Search engine optimization.
E) Sockpuppeting.

Correct Answer

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Which of the following types of pillar posts is the most popular type posted?


A) 'How-to' article.
B) Definition article.
C) Glossary article.
D) Theory article.
E) List article.

Correct Answer

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Which of the following best describes an editorial message?


A) Objective and unbiased.
B) Paid consumer content.
C) Planted by organizations to masquerade as original material that an actual consumer posted.
D) The proliferation of untruths and exaggerations.
E) A direct request in a marketing message for a specific behavior.

Correct Answer

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Which of the following would not be a component of an off-site social media optimization tactic?


A) Social news.
B) RSS feed.
C) Microblog posts.
D) Social media press releases.
E) Social bookmarking.

Correct Answer

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Which of the following best describes an urban legend?


A) Objective and unbiased.
B) Paid consumer content.
C) Planted by organizations to masquerade as original material that an actual consumer posted.
D) The proliferation of untruths and exaggerations.
E) A direct request in a marketing message for a specific behavior.

Correct Answer

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Which of the following best describes a sponsored conversation?


A) Objective and unbiased.
B) Paid consumer content.
C) Planted by organizations that masquerades as original material an actual consumer posted.
D) The proliferation of untruths and exaggerations.
E) A direct request in a marketing message for a specific behavior.

Correct Answer

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Which of the following types of content is encouraged by the chance to win a contest or receive free merchandise?


A) Counterfeit.
B) Sponsored.
C) Commercial.
D) Incentivized.
E) Organic.

Correct Answer

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Which of the following use web properties (i.e. ,links pages) to send one link to the home site and another link to the next property?


A) Trackbacks.
B) Long tail keywords.
C) Plug-ins.
D) Linkwheels.
E) Hooks.

Correct Answer

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Which of the following completes the sentence,'A _________ places keywords in hidden text by making the font color of keywords the same color as the page background'?


A) White hat.
B) Web crawler.
C) Black hat.
D) Golden triangle.
E) Gray hat.

Correct Answer

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