Question 1

Which of the following is true of advertising for condoms?

Accepted Answer

A)  The State prohibits advertising for condoms unless it is part of a health campaign.
B)  Ads for condoms are permitted on cable television but not on the major networks.
C)  Ads for condoms are considered offensive and are legally prohibited from appearing in print media.
D)  Health-oriented ads are not as well received by conservatives as are entertaining ads.
E)  Condom ads were shown only in late-night time slots until recently.

Question 2

Which of the following is the most important source of revenue for newspapers and magazines?

Accepted Answer

A)  Sales
B)  Subscriptions
C)  Editorials
D)  Advertising
E)  Donations

Question 3

From an economic perspective, advertising can lower prices of a product by:

Accepted Answer

A)  creating barriers to entry for smaller firms.
B)  focusing more on persuasion than on quality.
C)  making a market more competitive.
D)  reducing the economies of scale.
E)  creating brand loyalties.

Question 4

There is a consensus among all groups that advertising:

Accepted Answer

A)  does not create false needs in consumers.
B)  attempts to discourage materialism in society.
C)  has a more positive social influence than a negative one.
D)  is an important social influence agent.
E)  minimizes stereotypes about people and groups.

Question 5

Which of the following supports the view that advertising encourages materialism?

Accepted Answer

A)  Most advertisements are shown during prime time.
B)  Ads seek to create needs rather than show how a product fulfills needs.
C)  Advertising seeks to promote intellectual rather than materialistic growth.
D)  Many ads are broadcast through non-traditional media.
E)  Advertisements promote violence rather than showing images of the good lifE.Many critics share the view that advertising is a major contributor to materialism because it creates needs rather than merely showing how a product or service fulfills the needs.

Question 6

Persuasive advertising is criticized for:

Accepted Answer

A)  ignoring the psychological needs of consumers.
B)  fostering discontent among consumers.
C)  encouraging people to focus on intellectual growth.
D)  providing too much information in advertisements.
E)  ignoring consumers' emotions and anxieties.

Question 7

Which of the following is identified as the American advertising industry's primary trade organization?

Accepted Answer

A)  American Advertising Federation
B)  Advertising Research Foundation
C)  Association of National Advertisers
D)  National Advertising Review Council
E)  Outdoor Advertising Association of America

Question 8

Those who stress on individual effort and hard work and believe that material possessions are evidence of success are likely to accept materialism as a part of _____.

Accepted Answer

A)  the socialist culture
B)  the Protestant ethic
C)  the communist ideal
D)  the spiritualist way of life
E)  the feminist movement

Question 9

Which of the following statements can proponents of advertising use against the charge that advertising makes people buy things they do not need?

Accepted Answer

A)  Customers can be benefitted by the economies of scale that occur due to persuasive advertising.
B)  Consumers have the freedom to make their own choices when confronted with persuasive advertising.
C)  Materialism is an important freedom of choice in an individualistic society.
D)  Advertising provides information on basic needs to customers rather than persuading them.
E)  Most persuasive advertisements do not use emotional appeals to persuade customers.

Question 10

Which of the following statements is true of advertising targeted to African-American and Hispanic consumers?

Accepted Answer

A)  For many years, advertisers ignored African-Americans and Hispanics as identifiable subcultures and viable markets.
B)  Over the past two decades, marketing and advertising programs targeted at African-American consumers have decreased.
C)  Hispanics or African-Americans have always appeared more in TV advertisements than white people.
D)  The use of Hispanic people as spokespersons has been prevalent since the conception of print ads.
E)  Hispanics and African-Americans together constitute the largest consumer group in the United States.

Question 11

Critics point out that relatively homogenous products have price differentiation due to advertising. Which of the following products is likely to be in this category?

Accepted Answer

A)  Aspirin
B)  Wrist watches
C)  Shower gel
D)  Perfume
E)  Computers

Question 12

Which of the following has led to a concern that advertisers may influence or even control the media?

Accepted Answer

A)  The Constitution guarantees advertisers the freedom of speech.
B)  Disclosure laws in the United States are relatively strong.
C)  Most consumers tend to distrust the media.
D)  Most consumers tend to be skeptic of persuasive advertising.
E)  Advertising plays an important role in financing the media.

Question 13

The type of advertising appeals that have received the most criticism for being in poor taste are:

Accepted Answer

A)  ads targeted at children.
B)  fear appeals used to sell beauty products.
C)  ill-humored ads that make fun of the socially inept.
D)  ads that use sex or nudity.
E)  unfair comparative ads used by competing brands.

Question 14

Manufacturers of products such as beers often use nudity, sexual suggestiveness, or other startling images to get consumers' attention. Which of the following terms best represents this practice?

Accepted Answer

A)  Covert advertising
B)  Surrogate advertising
C)  Open advertising
D)  Shock advertising
E)  Hidden advertising

Question 15

Critics of advertising argue that consumers ignore ads for products and services they do not really need or that fail to interest them.

Accepted Answer

A) True 
 B)False

Question 16

Large advertisers usually sell more of a product or service, which means they may have lower production costs and can allocate more monies to advertising, so they can afford the costly but more efficient media like network television. Which of the following phenomena describes this effect?

Accepted Answer

A)  Economies of scale
B)  Economic censorship
C)  Diversification
D)  Protestant ethic
E)  Differentiation

Question 17

The Children's Advertising Review Unit (CARU)  guidelines urge that care should be taken to incorporate minority and other groups in advertisements:

Accepted Answer

A)  to encourage racial and ethnic stereotypes.
B)  in order to project a nonracial image of the United States.
C)  as a means of controlling the number of advertisements that are shown on TV channels.
D)  in order to present positive and pro-social roles and role models wherever possible.
E)  as a means to promote appeals to prejudice toward gender roles.

Question 18

_____ is a preoccupation with accumulating possessions rather than intellectual or spiritual concerns.

Accepted Answer

A)  Idealism
B)  Naturalism
C)  Ethnocentrism
D)  Materialism
E)  Mysticism

Question 19

Which of the following is a component most likely to be present in a persuasive advertisement?

Accepted Answer

A)  Price
B)  Performance
C)  Social status
D)  Availability
E)  Specifications

Question 20

Larger companies often end up charging higher prices and achieve a more dominant position in the market than smaller firms that cannot compete against them and their large advertising budgets. When this occurs, advertising:

Accepted Answer

A)  helps quality products from smaller brands reach the target audience.
B)  increases the choice of alternatives for consumers.
C)  becomes a substitute for competition based on price.
D)  encourages competition based on product improvement.
E)  discourages large brands from becoming market leaders.

Exam 21: Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion

Critics point out that relatively homogenous products have price differentiation due to advertising. Which of the following products is likely to be in this category?

Correct AnswerverifiedShow Answer

Which of the following is identified as the American advertising industry's primary trade organization?

Correct AnswerverifiedShow Answer

From an economic perspective, advertising can lower prices of a product by:

Correct AnswerverifiedShow Answer

Which of the following has led to a concern that advertisers may influence or even control the media?

Correct AnswerverifiedShow Answer

_____ is a preoccupation with accumulating possessions rather than intellectual or spiritual concerns.

Correct AnswerverifiedShow Answer

Which of the following is the most important source of revenue for newspapers and magazines?

Correct AnswerverifiedShow Answer

Critics of advertising argue that consumers ignore ads for products and services they do not really need or that fail to interest them.

Correct AnswerverifiedShow Answer

Manufacturers of products such as beers often use nudity, sexual suggestiveness, or other startling images to get consumers' attention. Which of the following terms best represents this practice?

Correct AnswerverifiedShow Answer

Larger companies often end up charging higher prices and achieve a more dominant position in the market than smaller firms that cannot compete against them and their large advertising budgets. When this occurs, advertising:

Correct AnswerverifiedShow Answer

Large advertisers usually sell more of a product or service, which means they may have lower production costs and can allocate more monies to advertising, so they can afford the costly but more efficient media like network television. Which of the following phenomena describes this effect?

Correct AnswerverifiedShow Answer

Which of the following is a component most likely to be present in a persuasive advertisement?

Correct AnswerverifiedShow Answer

Which of the following is true of advertising for condoms?

Correct AnswerverifiedShow Answer

There is a consensus among all groups that advertising:

Correct AnswerverifiedShow Answer

The Children's Advertising Review Unit (CARU) guidelines urge that care should be taken to incorporate minority and other groups in advertisements:

Correct AnswerverifiedShow Answer

Which of the following supports the view that advertising encourages materialism?

Correct AnswerverifiedShow Answer

Those who stress on individual effort and hard work and believe that material possessions are evidence of success are likely to accept materialism as a part of _____.

Correct AnswerverifiedShow Answer

Which of the following statements can proponents of advertising use against the charge that advertising makes people buy things they do not need?

Correct AnswerverifiedShow Answer

The type of advertising appeals that have received the most criticism for being in poor taste are:

Correct AnswerverifiedShow Answer

Which of the following statements is true of advertising targeted to African-American and Hispanic consumers?

Correct AnswerverifiedShow Answer

Persuasive advertising is criticized for:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified