Question 1

In 1976,Peter Good designed the "I Love New York" slogan of a red heart between black,block letters that was designed to promote tourism to the city.

Accepted Answer

A) True 
 B)False

Question 2

Toulouse-Lautrec used color lithography for his poster in order to create a one-of-a-kind portrait of his client.

Accepted Answer

A) True 
 B)False

Question 3

Although graphic design is for commercial purposes,some designs,like Toulouse-Lautrec's poster ,have been treated like __________.

Accepted Answer

A)   packing material
B)   fine art
C)   wallpaper
D)   drawing paper

Question 4

Graphic designers usually work with other people,such as marketing specialists and clients.

Accepted Answer

A) True 
 B)False

Question 5

The art of designing letter forms is called __________.

Accepted Answer

A)   typewriting
B)   lettering
C)   typography
D)   posting

Question 6

In 1525,Albrecht Dürer published an influential book about __________.

Accepted Answer

A)   using geometry for designing letters
B)   spelling
C)   designing advertisements
D)   the correct pens to use for lettering

Question 7

The typeface sans serif __________.

Accepted Answer

A)   leads our eye through a word
B)   gives elegant, calligraphic flourishes
C)   was originally based on the Roman alphabet
D)   all of the above

Question 8

Postage stamps are an example of graphic design.

Accepted Answer

A) True 
 B)False

Question 9

Each typeface creates a slightly different overall value optically when printed in blocks on the page,depending on the __________.

Accepted Answer

A)   thickness of the letters
B)   spacing between letters and lines
C)   use of chromatic hues
D)   all of the above

Question 10

The advertisement for the Chicago Spire shown in Wallpaper Magazine relies on __________ to lure us into wanting to know more about the product.

Accepted Answer

A)   the typeface of the logo
B)   a sparse illustration
C)   the specific words used to describe the clothing they sell
D)   the celebrity shown in the ad

Question 11

A good graphic design will __________.

Accepted Answer

A)   elicit a certain feeling toward a product
B)   consider the taste and interests of the public
C)   lure the public into wanting to know more
D)   all of the above D

Question 12

The image by Alberto Seveso used for the cover of a magazine about computer arts includes elements suggesting the __________ ,and are meant to evoke the mind of a young computer designer a work.

Accepted Answer

A)   gender of a computer artist
B)   limitations of the digital medium
C)   unraveled strands of computer circuitry
D)   wasteful use of electricity

Question 13

The two major ingredients of graphic design are __________.

Accepted Answer

A)   lithography and engraving
B)   black and white design
C)   letters and images
D)   audio and video

Question 14

Graphic designers are people who __________.

Accepted Answer

A)   design two-dimensional images for commercial purposes
B)   convey information to the public
C)   use words and imagery together
D)   all of the above

Question 15

For The Works of Geoffrey Chaucer ,William Morris and Edward Burne-Jones created a special Gothic __________ to allude to the period in which the stories were originally written.

Accepted Answer

A)   book cover
B)   kind of paper
C)   story line
D)   typeface D

Question 16

Peter Good feels that,unlike Europeans,American culture is not generally receptive to __________.

Accepted Answer

A)   a direct approach in advertising
B)   a message that is obvious
C)   ambiguity
D)   good design

Question 17

Typefaces are often chosen according to the __________ messages they convey.

Accepted Answer

A)   economical
B)   both A and C
C)   psychological
D)   all of the above

Question 18

The Graphic Design guru Milton Glaser once said "I like to design something for institutions that did no harm and for personalities that I feel comfortable with."

Accepted Answer

A) True 
 B)False  True

Question 19

The cover image of from Computer Arts Projects Interactive shows the importance of __________ in magazines.

Accepted Answer

A)   illustrations
B)   elaborate typefaces
C)   press runs
D)   whales

Question 20

The intent of advertising is to __________.

Accepted Answer

A)   show the creativity of the designer
B)   display beautiful illustrations
C)   portray the client's product as compellingly as possible
D)   not offend people

Exam 7: Graphic Design

In 1976,Peter Good designed the "I Love New York" slogan of a red heart between black,block letters that was designed to promote tourism to the city.

Correct AnswerverifiedShow Answer

Toulouse-Lautrec used color lithography for his poster in order to create a one-of-a-kind portrait of his client.

Correct AnswerverifiedShow Answer

Although graphic design is for commercial purposes,some designs,like Toulouse-Lautrec's poster ,have been treated like __________.

Correct AnswerverifiedShow Answer

Graphic designers usually work with other people,such as marketing specialists and clients.

Correct AnswerverifiedShow Answer

The art of designing letter forms is called __________.

Correct AnswerverifiedShow Answer

In 1525,Albrecht Dürer published an influential book about __________.

Correct AnswerverifiedShow Answer

The typeface sans serif __________.

Correct AnswerverifiedShow Answer

Postage stamps are an example of graphic design.

Correct AnswerverifiedShow Answer

Each typeface creates a slightly different overall value optically when printed in blocks on the page,depending on the __________.

Correct AnswerverifiedShow Answer

The advertisement for the Chicago Spire shown in Wallpaper Magazine relies on __________ to lure us into wanting to know more about the product.

Correct AnswerverifiedShow Answer

A good graphic design will __________.

Correct AnswerverifiedD

The image by Alberto Seveso used for the cover of a magazine about computer arts includes elements suggesting the __________ ,and are meant to evoke the mind of a young computer designer a work.

Correct AnswerverifiedShow Answer

The two major ingredients of graphic design are __________.

Correct AnswerverifiedShow Answer

Graphic designers are people who __________.

Correct AnswerverifiedShow Answer

For The Works of Geoffrey Chaucer ,William Morris and Edward Burne-Jones created a special Gothic __________ to allude to the period in which the stories were originally written.

Correct AnswerverifiedD

Peter Good feels that,unlike Europeans,American culture is not generally receptive to __________.

Correct AnswerverifiedShow Answer

Typefaces are often chosen according to the __________ messages they convey.

Correct AnswerverifiedShow Answer

The Graphic Design guru Milton Glaser once said "I like to design something for institutions that did no harm and for personalities that I feel comfortable with."

Correct AnswerverifiedTrue

The cover image of from Computer Arts Projects Interactive shows the importance of __________ in magazines.

Correct AnswerverifiedShow Answer

The intent of advertising is to __________.

Correct AnswerverifiedShow Answer

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