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Building customers' switching costs decreases barriers to entry for other firms. 

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The longer the entrepreneur takes to research a new entry,the less accurate customer demand estimates are. 

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The long-run performance of a firm is dependent upon the ability to generate and exploit numerous new entries. 

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By being first to market a product,the venture: 


A) tends to lose customer loyalties to late entrants.
B) loses out to switching costs.
C) secures access to important sources of supply.
D) can sell its products and services at a higher price.

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Customers always embrace change in products and services. 

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If there is a poor fit between its resources and the external environment,then the firm will not enjoy superior performance. 

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Adaptations necessary to meet changes in market demand are difficult because an organization resists change. 

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The knowledge needed to generate innovation cannot be easily learned from a textbook. 

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Newness of a new entry is always an advantage. 

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A narrow scope strategy is better than a broad scope strategy in an environment high in uncertainty. 

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The decision to exploit or not to exploit a new entry opportunity depends on whether the entrepreneur has sufficient information,and on whether the window of opportunity is still open.

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The basic building blocks to a firm,or the inputs into the production process,are: 


A) competition.
B) strategy.
C) liabilities.
D) resources.

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The ability to obtain,and then recombine,resources into a bundle represents an important entrepreneurial resource.Knowledge is the basis of this entrepreneurial resource.Briefly explain knowledge in general as well as market and technological knowledge. 

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Knowledge is built up over time through ...

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The period of time when the environment is favorable for entrepreneurs to exploit a particular new entry is called the window of opportunity. 

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An error of omission occurs from the decision not to act of a new entry opportunity when in hindsight they should have. 

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A broad-scope market strategy: 


A) focuses on producing customized products.
B) provides substantial protection against competitors.
C) is used to reduce market uncertainty.
D) is based primarily on product quality.

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Frequent flier miles would be an example of which barrier to entry  


A) Building customer loyalties
B) Securing access to supply of key resources
C) Creating product uniqueness
D) Building in switching costs

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Later movers do not face: 


A) entrenched competitors.
B) high growth markets.
C) lower market uncertainty.
D) reduced uncertainty over technologies.

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The period of time when the environment is favorable for entrepreneurs to exploit a particular new entry is the: 


A) market research phase.
B) window of opportunity.
C) technology window.
D) narrow-scope strategy.

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To overcome customer uncertainty,the venture should educate customer through demonstration and documentation on how to use the product. 

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