Question 1

What six major decisions must the researcher make when constructing non-comparative itemized rating scales?

Accepted Answer

1.the number of scale categories to use
...

Question 2

There are several problems associated with the test-retest approach to determining reliability. If measuring respondents' attitude toward low-fat milk may cause them to become more health conscious and develop a more positive attitude toward low-fat milk, then there is a problem with ________.

Accepted Answer

A)  the time interval between testing
B)  the initial measurement altering the characteristic being measured
C)  it being impossible to make repeated measurements
D)  the first measurement having a carryover effect to the second or subsequent measurements

Question 3

The Likert scale is a balanced rating scale with an odd number of categories and a neutral point.

Accepted Answer

A) True 
 B)False

Question 4

Discuss construct validity and the types of construct validity.

Accepted Answer

Construct validity addresses the question of what construct or characteristic the scale is, in fact, measuring.When assessing construct validity, the researcher attempts to answer theoretical questions about why the scale works and what deductions can be made concerning the underlying theory.Thus, construct validity requires a sound theory of the nature of the construct being measured and how it relates to other constructs.Construct validity is the most sophisticated and difficult type of validity to establish.As Figure 9.5 in the text shows, construct validity includes convergent, discriminant, and nomological validity.
Convergent validity is the extent to which the scale correlates positively with other measures of the same construct.It is not necessary that all these measures be obtained by using conventional scaling techniques.Discriminant validity is the extent to which a measure does not correlate with other constructs from which it is supposed to differ.It involves demonstrating a lack of correlation among differing constructs.Nomological validity is the extent to which the scale correlates in theoretically predicted ways with measures of different but related constructs.A theoretical model is formulated that leads to further deductions, tests, and inferences.Gradually, a nomological net is built in which several constructs are systematically interrelated.

Question 5

Which statement is not true when deciding on whether to use an odd or even number of categories when developing a non-comparative itemized rating scale?

Accepted Answer

A)  With an odd number of categories, the middle scale position is generally designated neutral or impartial.
B)  The decision to use an odd or even number of categories depends on whether some of the respondents may be neutral on the response being measured.
C)  A rating scale with an even number of categories should be used if the researcher wants to force a response.
D)  All of the above statements are true. D

Question 6

An advantage of the Stapel scale is it can be administered over the telephone.

Accepted Answer

A) True 
 B)False  True

Question 7

The Likert scale has several advantages. Which of the following is not an advantage?

Accepted Answer

A)  It does not require a pretest of the adjectives or phrases to ensure bipolarity.
B)  Respondents readily understand how to use the scale.
C)  It is suitable for mail, telephone, or personal interviews.
D)  It is easy to construct and administer.

Question 8

Although the mean is most often used as a summary statistic with semantic differential scale data, there is some controversy as to whether the data obtained should be treated as an interval scale.

Accepted Answer

A) True 
 B)False

Question 9

The Likert scale is also referred to as a summated scale.

Accepted Answer

A) True 
 B)False

Question 10

Individual items on a semantic differential scale may be scored on either a -3 to +3 or a 1 to 7 scale.

Accepted Answer

A) True 
 B)False

Question 11

In alternative-forms reliability, the same respondents are measured at two different times with an equivalent scale form being administered each time.

Accepted Answer

A) True 
 B)False

Question 12

A ________ is a measurement scale with five response categories ranging from "strongly disagree" to "strongly agree," which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the stimulus objects.

Accepted Answer

A)  semantic differential scale
B)  Likert scale
C)  continuous rating scale
D)  Stapel scale

Question 13

________ is an approach for assessing reliability in which respondents are administered identical sets of scale items at two different times under as nearly equivalent conditions as possible.

Accepted Answer

A)  Internal consistency reliability
B)  Split-half reliability
C)  Test-retest reliability
D)  Alternative-forms reliability

Question 14

The data obtained by using a Stapel scale can be analyzed in the same way as a ________.

Accepted Answer

A)  continuous rating scale
B)  Constant sum scale
C)  semantic differential scale
D)  Ranking scale

Question 15

Which of the following is not an approach to assess multi-item scale reliability?

Accepted Answer

A)  test-retest reliability
B)  construct reliability
C)  alternative forms reliability
D)  internal consistency reliability

Question 16

In ________ the degree of similarity between two measurements is determined by computing a correlation coefficient. The higher the correlation coefficient, the greater the reliability.

Accepted Answer

A)  test-retest reliability
B)  internal consistency reliability
C)  coefficient alpha
D)  coefficient beta

Question 17

A researcher developed scales using a 7-point scale with anchor descriptors of "horrible" and "good." This researcher has created an ethical violation in the area of ________.

Accepted Answer

A)  generalizability
B)  bias
C)  validity
D)  none of the above

Question 18

Which non-comparative scale is analyzed using profile analysis?

Accepted Answer

A)  Likert scale
B)  semantic differential scale
C)  Stapel scale
D)  all of the above

Question 19

Scores assigned to continuous rating scales by the researcher are typically treated as ________ data.

Accepted Answer

A)  nominal
B)  ordinal
C)  ratio
D)  interval

Question 20

In an itemized rating scale, the respondents are provided with a scale that has a number or brief description associated with each category.

Accepted Answer

A) True 
 B)False

Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques

What six major decisions must the researcher make when constructing non-comparative itemized rating scales?

Correct Answer
verified
1.the number of scale categories to use
...
View Answer

There are several problems associated with the test-retest approach to determining reliability. If measuring respondents' attitude toward low-fat milk may cause them to become more health conscious and develop a more positive attitude toward low-fat milk, then there is a problem with ________.

Correct Answer
verified

The Likert scale is a balanced rating scale with an odd number of categories and a neutral point.

Correct Answer
verified

Discuss construct validity and the types of construct validity.

Which statement is not true when deciding on whether to use an odd or even number of categories when developing a non-comparative itemized rating scale?

Correct Answer
verified
D

An advantage of the Stapel scale is it can be administered over the telephone.

Correct Answer
verified
True

The Likert scale has several advantages. Which of the following is not an advantage?

Correct Answer
verified

Although the mean is most often used as a summary statistic with semantic differential scale data, there is some controversy as to whether the data obtained should be treated as an interval scale.

Correct Answer
verified

The Likert scale is also referred to as a summated scale.

Correct Answer
verified

Individual items on a semantic differential scale may be scored on either a -3 to +3 or a 1 to 7 scale.

Correct Answer
verified

In alternative-forms reliability, the same respondents are measured at two different times with an equivalent scale form being administered each time.

Correct Answer
verified

A ________ is a measurement scale with five response categories ranging from "strongly disagree" to "strongly agree," which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the stimulus objects.

Correct Answer
verified

________ is an approach for assessing reliability in which respondents are administered identical sets of scale items at two different times under as nearly equivalent conditions as possible.

Correct Answer
verified

The data obtained by using a Stapel scale can be analyzed in the same way as a ________.

Correct Answer
verified

Which of the following is not an approach to assess multi-item scale reliability?

Correct Answer
verified

In ________ the degree of similarity between two measurements is determined by computing a correlation coefficient. The higher the correlation coefficient, the greater the reliability.

Correct Answer
verified

A researcher developed scales using a 7-point scale with anchor descriptors of "horrible" and "good." This researcher has created an ethical violation in the area of ________.

Correct Answer
verified

Which non-comparative scale is analyzed using profile analysis?

Correct Answer
verified

Scores assigned to continuous rating scales by the researcher are typically treated as ________ data.

Correct Answer
verified

In an itemized rating scale, the respondents are provided with a scale that has a number or brief description associated with each category.

Correct Answer
verified

Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques

What six major decisions must the researcher make when constructing non-comparative itemized rating scales?

Correct Answerverified1.the number of scale categories to use...View AnswerShow Answer

There are several problems associated with the test-retest approach to determining reliability. If measuring respondents' attitude toward low-fat milk may cause them to become more health conscious and develop a more positive attitude toward low-fat milk, then there is a problem with ________.

Correct AnswerverifiedShow Answer

The Likert scale is a balanced rating scale with an odd number of categories and a neutral point.

Correct AnswerverifiedShow Answer

Discuss construct validity and the types of construct validity.

Which statement is not true when deciding on whether to use an odd or even number of categories when developing a non-comparative itemized rating scale?

Correct AnswerverifiedD

An advantage of the Stapel scale is it can be administered over the telephone.

Correct AnswerverifiedTrue

The Likert scale has several advantages. Which of the following is not an advantage?

Correct AnswerverifiedShow Answer

Although the mean is most often used as a summary statistic with semantic differential scale data, there is some controversy as to whether the data obtained should be treated as an interval scale.

Correct AnswerverifiedShow Answer

The Likert scale is also referred to as a summated scale.

Correct AnswerverifiedShow Answer

Individual items on a semantic differential scale may be scored on either a -3 to +3 or a 1 to 7 scale.

Correct AnswerverifiedShow Answer

In alternative-forms reliability, the same respondents are measured at two different times with an equivalent scale form being administered each time.

Correct AnswerverifiedShow Answer

A ________ is a measurement scale with five response categories ranging from "strongly disagree" to "strongly agree," which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the stimulus objects.

Correct AnswerverifiedShow Answer

________ is an approach for assessing reliability in which respondents are administered identical sets of scale items at two different times under as nearly equivalent conditions as possible.

Correct AnswerverifiedShow Answer

The data obtained by using a Stapel scale can be analyzed in the same way as a ________.

Correct AnswerverifiedShow Answer

Which of the following is not an approach to assess multi-item scale reliability?

Correct AnswerverifiedShow Answer

In ________ the degree of similarity between two measurements is determined by computing a correlation coefficient. The higher the correlation coefficient, the greater the reliability.

Correct AnswerverifiedShow Answer

A researcher developed scales using a 7-point scale with anchor descriptors of "horrible" and "good." This researcher has created an ethical violation in the area of ________.

Correct AnswerverifiedShow Answer

Which non-comparative scale is analyzed using profile analysis?

Correct AnswerverifiedShow Answer

Scores assigned to continuous rating scales by the researcher are typically treated as ________ data.

Correct AnswerverifiedShow Answer

In an itemized rating scale, the respondents are provided with a scale that has a number or brief description associated with each category.

Correct AnswerverifiedShow Answer

Correct Answer
verified
1.the number of scale categories to use
...
View Answer

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D

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True

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