Question 1

Which of the following is an advantage associated with transit advertising?

Accepted Answer

A)  Excellent reach
B)  The elimination of waste coverage
C)  No copy limitations
D)  Superior frequency
E)  Image factors

Question 2

Which of the following is a disadvantage associated with transit advertising?

Accepted Answer

A)  Low frequency of exposure
B)  High relative costs
C)  Copy and creative limitations
D)  Short exposure times
E)  High absolute costs

Question 3

_____ is targeted at the millions of people who are exposed to commercial transportation facilities,including buses,taxis,commuter trains,trolleys,airplanes,and subways.

Accepted Answer

A)  Aerial advertising
B)  Transit advertising
C)  In-store advertising
D)  Specialty advertising
E)  Promotional products marketing

Question 4

A major reason for the continued success of outdoor advertising is:

Accepted Answer

A)  ability to communicate complex messages.
B)  low cost.
C)  elimination of waste coverage.
D)  innovation through technology.
E)  ability to provide extremely accurate measures of the medium's reach.

Question 5

Floor displays,island showcases,electronic signs,and other forms of advertising that appear in train or subway stations and airline terminals are all forms of:

Accepted Answer

A)  transit advertising.
B)  aerial advertising.
C)  product placements.
D)  branded entertainment.
E)  specialty advertising.

Question 6

Ads on small billboards that are mounted on trailers and driven around or parked in the geographic areas being targeted are known as:

Accepted Answer

A)  aerial ads.
B)  mobile billboards.
C)  advertising specialities.
D)  skyscrapers.
E)  pop - ups.

Question 7

_____ media includes billboards,street furniture,alternative media,and transit-as well as specific forms of radio.

Accepted Answer

A)  Radio advertising
B)  Aerial advertising
C)  Viral advertising
D)  Multi-level advertising
E)  Out-of-home advertising E

Question 8

With which type of advertising medium is source association strongest?

Accepted Answer

A)  Product placements
B)  In-flight advertising
C)  Promotional products marketing
D)  Transit advertising
E)  Spectaculars

Question 9

_____ include digital video screens that appear in offices,stores,theaters,inside transit networks,and entertainment venues such as health clubs,sporting arenas,bars,and restaurants.

Accepted Answer

A)  Aerial advertising
B)  Speciality advertising
C)  Video advertising networks
D)  Network advertising
E)  Mobile billboards

Question 10

Which of the following statements about audience measurement in promotional products marketing is true?

Accepted Answer

A)  Reach and frequency are as easy to measure with promotional products marketing as with print advertising.
B)  Response to direct-mail advertising with included promotional products marketing is typically used as a measure of all support media.
C)  Donnelly Marketing has established an acceptable method for measuring the impact of promotional products marketing on sales.
D)  Companies that use promotional products marketing are not interested in sales;they only want to create goodwill.
E)  There is no established ongoing audience measurement system for promotional products marketing.

Question 11

Because of the high frequency of exposures,outdoor may lead to a quick wearout.

Accepted Answer

A) True 
 B)False

Question 12

Ambient advertising often uses digital technology to send its messages.

Accepted Answer

A) True 
 B)False  True

Question 13

At the Chicago's O'Hare Airport,Kevin saw an ad for Alamo Car Rental on the trolley as he made his way to his departure gate.The ad Kevin saw was an example of:

Accepted Answer

A)  a sales promotion.
B)  stationary advertising.
C)  transit advertising.
D)  aerial advertising.
E)  free-form advertising.

Question 14

Mobile billboard ads enjoy high levels of recall and readership,leading to increased sales.

Accepted Answer

A) True 
 B)False

Question 15

Promotional products marketing is the more up-to-date name for what used to be called:

Accepted Answer

A)  aerial marketing.
B)  mobile marketing.
C)  viral marketing.
D)  specialty advertising.
E)  sales promotion. D

Question 16

Digital outdoor media takes three forms.They are video advertising networks,ambient advertising and:

Accepted Answer

A)  aerial advertising.
B)  digital billboards.
C)  speciality advertising.
D)  viral marketing.
E)  network advertising.

Question 17

Which of the following forms of support media is described as the only medium that frequently generates goodwill in the receiver?

Accepted Answer

A)  Transit advertising
B)  Outdoor advertising
C)  Promotional products marketing
D)  Aerial advertising
E)  Mobile billboards

Question 18

The creation of video and/or music content by an advertiser in an attempt to entertain viewers while advertising their products is known as:

Accepted Answer

A)  video on demand.
B)  digital advertising.
C)  product integration.
D)  buzz marketing.
E)  advertainment.

Question 19

Guerilla marketing is also known as:

Accepted Answer

A)  viral marketing and buzz marketing.
B)  outdoor marketing and traditional marketing.
C)  street marketing and aerial marketing.
D)  mobile marketing and measured marketing.
E)  in-store marketing and synchro marketing.

Question 20

Which of the following methods are used to measure the impact of Yellow Pages advertising on sales?

Accepted Answer

A)  CPM and frequency
B)  Reach and frequency
C)  Circulation and usage
D)  Visibility and usage
E)  CPM and pass-along rate

Exam 11: Support Media

Which of the following is an advantage associated with transit advertising?

Correct AnswerverifiedShow Answer

Which of the following is a disadvantage associated with transit advertising?

Correct AnswerverifiedShow Answer

_____ is targeted at the millions of people who are exposed to commercial transportation facilities,including buses,taxis,commuter trains,trolleys,airplanes,and subways.

Correct AnswerverifiedShow Answer

A major reason for the continued success of outdoor advertising is:

Correct AnswerverifiedShow Answer

Floor displays,island showcases,electronic signs,and other forms of advertising that appear in train or subway stations and airline terminals are all forms of:

Correct AnswerverifiedShow Answer

Ads on small billboards that are mounted on trailers and driven around or parked in the geographic areas being targeted are known as:

Correct AnswerverifiedShow Answer

_____ media includes billboards,street furniture,alternative media,and transit-as well as specific forms of radio.

Correct AnswerverifiedE

With which type of advertising medium is source association strongest?

Correct AnswerverifiedShow Answer

_____ include digital video screens that appear in offices,stores,theaters,inside transit networks,and entertainment venues such as health clubs,sporting arenas,bars,and restaurants.

Correct AnswerverifiedShow Answer

Which of the following statements about audience measurement in promotional products marketing is true?

Correct AnswerverifiedShow Answer

Because of the high frequency of exposures,outdoor may lead to a quick wearout.

Correct AnswerverifiedShow Answer

Ambient advertising often uses digital technology to send its messages.

Correct AnswerverifiedTrue

At the Chicago's O'Hare Airport,Kevin saw an ad for Alamo Car Rental on the trolley as he made his way to his departure gate.The ad Kevin saw was an example of:

Correct AnswerverifiedShow Answer

Mobile billboard ads enjoy high levels of recall and readership,leading to increased sales.

Correct AnswerverifiedShow Answer

Promotional products marketing is the more up-to-date name for what used to be called:

Correct AnswerverifiedD

Digital outdoor media takes three forms.They are video advertising networks,ambient advertising and:

Correct AnswerverifiedShow Answer

Which of the following forms of support media is described as the only medium that frequently generates goodwill in the receiver?

Correct AnswerverifiedShow Answer

The creation of video and/or music content by an advertiser in an attempt to entertain viewers while advertising their products is known as:

Correct AnswerverifiedShow Answer

Guerilla marketing is also known as:

Correct AnswerverifiedShow Answer

Which of the following methods are used to measure the impact of Yellow Pages advertising on sales?

Correct AnswerverifiedShow Answer

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E

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True

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D

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