A) relationship marketing
B) competitive marketing
C) production marketing
D) sales-oriented marketing
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verified
True/False
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verified
Multiple Choice
A) Price
B) Promotion
C) Distribution
D) Product
E) Packaging
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verified
Multiple Choice
A) Production
B) Sales
C) Market
D) Social
E) Development
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verified
Multiple Choice
A) that the only way for the firm to increase profits is to constantly acquire new customers.
B) that customers' needs, desires and habits are homogeneous.
C) that customer loyalty leads to increasing long-term profitability for the firm.
D) that data is of limited use in helping the firm understand the needs of customers.
E) that customer lifetime value includes only the value of what customers purchase from the firm.
Correct Answer
verified
Multiple Choice
A) Product variable
B) Pricing variable
C) Distribution variable
D) Promotion variable
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Multiple Choice
A) increase market share.
B) increase sales.
C) achieve the organization's goals.
D) produce high-quality products.
E) coordinate its activities to increase production.
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Multiple Choice
A) just the marketing department.
B) all organizational activities.
C) only marketing and finance.
D) only production and marketing.
E) few decisions in an organization.
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Essay
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View Answer
True/False
Correct Answer
verified
True/False
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verified
True/False
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Multiple Choice
A) a second definition of marketing.
B) a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that allows the organization to achieve its goals.
C) the performance of business activities that direct the flow of goods and services from producer to customer or user.
D) a philosophy stating that an organization should attempt to accomplish its goals with no regard for the needs of customers.
E) the inclusion of marketing activities in the activities of an organization.
Correct Answer
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Multiple Choice
A) customer satisfaction; earn long-term profits; increased shareholder value
B) securing management; earn long-term profits; management continuity
C) employee satisfaction; earn long-term profits; positive labor relations
D) selling products; earn long-term profits; organizational stability
E) regulatory compliance; earn long-term profits; reduced regulatory costs
Correct Answer
verified
Essay
Correct Answer
verified
View Answer
Multiple Choice
A) product
B) price
C) distribution
D) promotion
E) marketing concept
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Multiple Choice
A) operating situation
B) marketing environment
C) surroundings
D) economic conditions
E) trends
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Multiple Choice
A) it harder to compete.
B) implementing the marketing concept easier.
C) marketing online challenging.
D) marketing across national borders rare.
E) marketing across national borders commonplace.
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verified
Multiple Choice
A) sales
B) marketing
C) production
D) environmental
E) marketing concept
Correct Answer
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Multiple Choice
A) raise prices in order to increase their profits so that they can contribute to philanthropic causes.
B) reduce the quality of their products in order to save money and provide less expensive products to their consumers.
C) reduce their profits by donating more time and money to improve social welfare and environmentalconditions.
D) enact laws requiring companies to work toward the welfare of customers and society
E) create a responsible approach to developing long-term relationships with customers and society.
Correct Answer
verified
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