Question 1

Off-price retailers feature

Accepted Answer

A)  deep discounts, few customer services, and central checkouts.
B)  sales expertise, wide selections, and low prices.
C)  overstocks, designer brands, and moderate prices.
D)  a narrow product range and enormous product availability.
E)  cash-only sales and few customer services.

Question 2

A shopping center that contains stores owned by manufacturers who make a special effort not to conflict with traditional retailers is a(n)

Accepted Answer

A)  strip mall.
B)  neighborhood shopping center.
C)  off-price mall.
D)  lifestyle shopping center.
E)  outlet shopping center.

Question 3

Store ABC is a retailer that sells brand-name and private-brand products at low prices. It is a self-service store. Which of the following is true about Store ABC?

Accepted Answer

A)  It is a convenience store.
B)  It is a department store.
C)  It is a discount store.
D)  It is a superstore.
E)  It is a warehouse club.

Question 4

Discount stores are distinctive in that they usually are very service oriented.

Accepted Answer

A) True 
 B)False

Question 5

As discount stores improve their services and atmosphere as well as raise their prices, the distinction between discount stores and ____ is becoming blurred.

Accepted Answer

A)  superstores
B)  supermarkets
C)  specialty stores
D)  department stores
E)  category killers

Question 6

Stores that buy manufacturers' seconds, overruns, returns, and off-season production run at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, and are called

Accepted Answer

A)  category killers.
B)  off-price retailers.
C)  specialty retailers.
D)  hypermarkets.
E)  discount retailers.

Question 7

Catalog marketing is one of the more flexible types of direct marketing.

Accepted Answer

A) True 
 B)False

Question 8

Carlos is getting ready to move to campus for his freshman year of college. To get the products he needs for his dorm room, he goes to a store that sells household goods such as plastic containers, sheets, and towels. The store also sells personal items such as shampoo, deodorant, and toothpaste, as well as food products. Carlos has most likely gone to a

Accepted Answer

A)  discount store.
B)  superstore.
C)  supermarket.
D)  department store.
E)  warehouse club.

Question 9

A limited-line wholesaler would be expected to carry a ____ product mix.

Accepted Answer

A)  wide and deep
B)  wide and shallow
C)  narrow and shallow
D)  wide
E)  narrow and deep

Question 10

Compare the services wholesalers provide for producers with the services they provide to retailers.

Accepted Answer

Wholesalers provide essential services t...

Question 11

When consumers research products online and then go to an actual store to make their purchase, the practice is known as

Accepted Answer

A)  digital retailing.
B)  showrooming.
C)  webrooming.
D)  dual-line retailing.
E)  digital merchandising.

Question 12

Cole helps negotiate purchases and sales for wholesaling organizations in the agricultural industry. He receives goods on consignment from sellers and then uses his expertise to negotiate sales in large markets. His services are in high demand because Cole is especially adept at obtaining the best price possible under market conditions. Cole is most likely a

Accepted Answer

A)  selling agent.
B)  manufacturers' agent.
C)  drop shipper.
D)  commission merchant.
E)  industrial buyer.

Question 13

Architectural design is an important aspect for a

Accepted Answer

A)  lifestyle shopping center.
B)  regional shopping center.
C)  community shopping center.
D)  superregional shopping center.
E)  neighborhood shopping center.

Question 14

The primary advantage of automatic vending as a form of retailing is that

Accepted Answer

A)  it offers a low-cost, personal method of selling products.
B)  it provides a continuous service to consumers.
C)  since vending machines must be serviced frequently, the products they sell are always fresh.
D)  vending machines require very few repairs.
E)  it eliminates the need for sales personnel.

Question 15

Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing?

Accepted Answer

A)  Warehouse showroom
B)  Warehouse club
C)  Catalog showroom
D)  Category killer
E)  Hypermarket

Question 16

Which of the following is the performance of marketing-related activities by telephone?

Accepted Answer

A)  Online retailing
B)  Telemarketing
C)  Television home shopping
D)  Direct selling
E)  Direct-response marketing

Question 17

Dollar General is an example of an extreme-value store.

Accepted Answer

A) True 
 B)False

Question 18

Andy's girlfriend tells him she wants a cashmere sweater for Christmas. Andy decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a ____ store.

Accepted Answer

A)  department
B)  catalog
C)  discount
D)  traditional specialty
E)  convenience

Question 19

A difference between manufacturers' agents and selling agents is that

Accepted Answer

A)  selling agents have little control over the marketing mix of the manufacturers they represent.
B)  selling agents represent retailers.
C)  manufacturers' agents do not offer retailers aid in advertising or promotional material.
D)  selling agents do not have the territorial restrictions that manufacturers' agents do.
E)  selling agents represent wholesalers.

Question 20

___________________permits products to be easily demonstrated and allows for sufficient time to make viewers well informed about the products.

Accepted Answer

A)  Telemarketing
B)  Online retailing
C)  Automatic vending
D)  Television home shopping
E)  Catalog marketing

Exam 14: Retailing, Direct Marketing, and Wholesaling

Correct Answer
verified

As discount stores improve their services and atmosphere as well as raise their prices, the distinction between discount stores and ____ is becoming blurred.

Correct Answer
verified

Compare the services wholesalers provide for producers with the services they provide to retailers.

Correct Answer
verified
Wholesalers provide essential services t...
View Answer

Andy's girlfriend tells him she wants a cashmere sweater for Christmas. Andy decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a ____ store.

Correct Answer
verified

Correct Answer
verified

Off-price retailers feature

Correct Answer
verified

Store ABC is a retailer that sells brand-name and private-brand products at low prices. It is a self-service store. Which of the following is true about Store ABC?

Correct Answer
verified

Discount stores are distinctive in that they usually are very service oriented.

Correct Answer
verified

A shopping center that contains stores owned by manufacturers who make a special effort not to conflict with traditional retailers is a(n)

Correct Answer
verified

A limited-line wholesaler would be expected to carry a ____ product mix.

Correct Answer
verified

Stores that buy manufacturers' seconds, overruns, returns, and off-season production run at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, and are called

Correct Answer
verified

Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing?

Correct Answer
verified

Dollar General is an example of an extreme-value store.

Correct Answer
verified

The primary advantage of automatic vending as a form of retailing is that

Correct Answer
verified

Architectural design is an important aspect for a

Correct Answer
verified

A difference between manufacturers' agents and selling agents is that

Correct Answer
verified

Catalog marketing is one of the more flexible types of direct marketing.

Correct Answer
verified

___________________permits products to be easily demonstrated and allows for sufficient time to make viewers well informed about the products.

Correct Answer
verified

When consumers research products online and then go to an actual store to make their purchase, the practice is known as

Correct Answer
verified

Which of the following is the performance of marketing-related activities by telephone?

Correct Answer
verified

Exam 14: Retailing, Direct Marketing, and Wholesaling

Correct AnswerverifiedShow Answer

As discount stores improve their services and atmosphere as well as raise their prices, the distinction between discount stores and ____ is becoming blurred.

Correct AnswerverifiedShow Answer

Compare the services wholesalers provide for producers with the services they provide to retailers.

Correct AnswerverifiedWholesalers provide essential services t...View AnswerShow Answer

Andy's girlfriend tells him she wants a cashmere sweater for Christmas. Andy decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a ____ store.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Off-price retailers feature

Correct AnswerverifiedShow Answer

Store ABC is a retailer that sells brand-name and private-brand products at low prices. It is a self-service store. Which of the following is true about Store ABC?

Correct AnswerverifiedShow Answer

Discount stores are distinctive in that they usually are very service oriented.

Correct AnswerverifiedShow Answer

A shopping center that contains stores owned by manufacturers who make a special effort not to conflict with traditional retailers is a(n)

Correct AnswerverifiedShow Answer

A limited-line wholesaler would be expected to carry a ____ product mix.

Correct AnswerverifiedShow Answer

Stores that buy manufacturers' seconds, overruns, returns, and off-season production run at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, and are called

Correct AnswerverifiedShow Answer

Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing?

Correct AnswerverifiedShow Answer

Dollar General is an example of an extreme-value store.

Correct AnswerverifiedShow Answer

The primary advantage of automatic vending as a form of retailing is that

Correct AnswerverifiedShow Answer

Architectural design is an important aspect for a

Correct AnswerverifiedShow Answer

A difference between manufacturers' agents and selling agents is that

Correct AnswerverifiedShow Answer

Catalog marketing is one of the more flexible types of direct marketing.

Correct AnswerverifiedShow Answer

___________________permits products to be easily demonstrated and allows for sufficient time to make viewers well informed about the products.

Correct AnswerverifiedShow Answer

When consumers research products online and then go to an actual store to make their purchase, the practice is known as

Correct AnswerverifiedShow Answer

Which of the following is the performance of marketing-related activities by telephone?

Correct AnswerverifiedShow Answer

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Correct Answer
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Correct Answer
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Wholesalers provide essential services t...
View Answer

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