Question 1

In a press-release style message,the "story" is written in third person in a style often referred to as

Accepted Answer

A)   journalistic style.
B)   dateline style.
C)   conventional headline style.
D)   inverted pyramid style.
E)   boilerplate style.

Question 2

Your professional profile should not include any of your interests outside of work.

Accepted Answer

A) True 
 B)False

Question 3

What are the central differences between Web 1.0 and Web 2.0?

Accepted Answer

Web 1.0 featured read-only static pages....

Question 4

A status update is also known as a

Accepted Answer

A)   wiki.
B)   hub.
C)   microblog.
D)   mashup.
E)   project blog.

Question 5

Which of the following statements about online presence is true?

Accepted Answer

A)   Employers,colleagues,and clients rarely use online information to judge a person's credibility.
B)   Younger people are often expert at developing an online professional presence.
C)   Business professionals are unaware of the importance of strong online reputations.
D)   Nearly all business professionals are highly skilled at managing their online presences strategically.
E)   A personal brand built through an online presence can help business professionals gain opportunities.

Question 6

One potential drawback of using social media in the workplace is that social media

Accepted Answer

A)   increase the time taken to market new products.
B)   cause distraction from work and too much socializing.
C)   result in intensive business travel resource.
D)   make it difficult to develop creative approaches to solving business problems.
E)   make it difficult for individuals to build professional networks internally.

Question 7

When using a shared file platform,it is important to

Accepted Answer

A)   organize files by date.
B)   grant each user access to all documents.
C)   keep comments general.
D)   discuss protocols for co-editing files.
E)   create a single,shared login.

Question 8

When you log into most social software systems,you access a front page known as a

Accepted Answer

A)   dashboard.
B)   blog.
C)   wiki.
D)   forum.
E)   mashup.

Question 9

In a blog post,you have _____ to draw your readers in.

Accepted Answer

A)   less than 1 second
B)   5 to 15 seconds
C)   20 to 30 seconds
D)   30-45 seconds
E)   about 60 seconds

Question 10

Carries relies almost entirely on email to communicate with friends,family,and colleagues.The term User 1.0 applies to Carrie.

Accepted Answer

A) True 
 B)False

Question 11

Explain how both the employer and the employee can be affected by an employee misusing social media.

Accepted Answer

It is important that all employees are a...

Question 12

Which of the following meta messages would most likely be communicated through a professional networking site such as LinkedIn?

Accepted Answer

A)   I am committed to my industry.
B)   I'm a good listener.
C)   I can take care of you.
D)   I am a fun person.
E)   I want you to succeed.

Question 13

Peyman wants to make his team's discussion forum a more encouraging place.Which guideline would best help him accomplish that?

Accepted Answer

A)   Summarize the next steps the team will take.
B)   Read comments carefully.
C)   Acknowledge teammates' ideas.
D)   State the purpose of the forum clearly.
E)   Participate often.

Question 14

Twitter is a Web 2.0 communication tool.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following statements accurately describes microblogs?

Accepted Answer

A)   They are a tool to configure the dashboard on a social software system.
B)   They are a collection of knowledge sharing pages that anyone can edit.
C)   They should not be used for broadcasting announcements.
D)   They contain just a few sentences per entry.
E)   They are individual entries on bigger blogs.

Question 16

It is important for employees to become familiar with their companies' acceptable-use policies for social networking websites.

Accepted Answer

A) True 
 B)False

Question 17

What is the goal of most public relations messages?

Accepted Answer

A)   to help the members of a company or organization do better work
B)   to store all of a team's communications in a single place
C)   to focus on specific topics and areas of expertise
D)   to create a distinctive brand for a company or organization
E)   to create an individual profile that creates a professional impression

Question 18

The advantage of an op-ed style blog post is that it

Accepted Answer

A)   describes the company's unique selling position up front.
B)   provides the necessary background first to give context for important details.
C)   captures reader attention with an interesting story about the author.
D)   puts the most important information first where busy readers can find it.
E)   shares the opinions and expertise of a corporate leader with the public.

Question 19

Which of the following is most likely to hold all of a work group's communications,such as updates,progress reports,and discussions?

Accepted Answer

A)   a podcast
B)   a team blog
C)   a mashup
D)   a Facebook group page
E)   an RSS feed

Question 20

The most common format for a written PR message is the op-ed piece.

Accepted Answer

A) True 
 B)False

Exam 8: Social Media for Business Communication

Which of the following meta messages would most likely be communicated through a professional networking site such as LinkedIn?

Correct AnswerverifiedShow Answer

One potential drawback of using social media in the workplace is that social media

Correct AnswerverifiedShow Answer

When using a shared file platform,it is important to

Correct AnswerverifiedShow Answer

When you log into most social software systems,you access a front page known as a

Correct AnswerverifiedShow Answer

Peyman wants to make his team's discussion forum a more encouraging place.Which guideline would best help him accomplish that?

Correct AnswerverifiedShow Answer

The most common format for a written PR message is the op-ed piece.

Correct AnswerverifiedShow Answer

Carries relies almost entirely on email to communicate with friends,family,and colleagues.The term User 1.0 applies to Carrie.

Correct AnswerverifiedShow Answer

What is the goal of most public relations messages?

Correct AnswerverifiedShow Answer

A status update is also known as a

Correct AnswerverifiedShow Answer

Explain how both the employer and the employee can be affected by an employee misusing social media.

Correct AnswerverifiedIt is important that all employees are a...View AnswerShow Answer

In a blog post,you have _____ to draw your readers in.

Correct AnswerverifiedShow Answer

In a press-release style message,the "story" is written in third person in a style often referred to as

Correct AnswerverifiedShow Answer

The advantage of an op-ed style blog post is that it

Correct AnswerverifiedShow Answer

What are the central differences between Web 1.0 and Web 2.0?

Correct AnswerverifiedWeb 1.0 featured read-only static pages....View AnswerShow Answer

Twitter is a Web 2.0 communication tool.

Correct AnswerverifiedShow Answer

Which of the following statements about online presence is true?

Correct AnswerverifiedShow Answer

Which of the following statements accurately describes microblogs?

Correct AnswerverifiedShow Answer

It is important for employees to become familiar with their companies' acceptable-use policies for social networking websites.

Correct AnswerverifiedShow Answer

Which of the following is most likely to hold all of a work group's communications,such as updates,progress reports,and discussions?

Correct AnswerverifiedShow Answer

Your professional profile should not include any of your interests outside of work.

Correct AnswerverifiedShow Answer

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It is important that all employees are a...
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Web 1.0 featured read-only static pages....
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