Exam 5: Creating Effective Business Messages

A) effectively using either/or arguments.
B) slanting facts to their benefit.
C) projecting positivity.
D) appropriately exaggerating facts.
E) avoiding the other-oriented approach.

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A) the gist of the primary message that the subject line of a topic communicates.
B) the overall but often underlying message people take away from a communication.
C) the unofficial message that travels through the grapevine.
D) the message communicated using an asynchronous mode of communication.
E) the direct message in which the autonomous voice of the speaker is most prominent.

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B

A) Sonia usually bases her ideas on a single,very popular,human resources journal.
B) Vern has a logical mind that generally sees issues as linear,step-by-step processes.
C) Alexia is the fastest writer in the department and can whip out a draft in no time.
D) Will has a knack for explaining complex issues in a clear,understandable way.
E) Berthe is very conventional in her thinking,and she distrusts innovation.

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A) Displaying a can-do attitude reduces the credibility of business messages.
B) Emphasizing what products and services are,rather than what they are not,makes business messages more positive.
C) Using diplomatic terms related to your relationships and interactions makes others suspicious of your business messages.
D) The practice of slanting information increases the credibility of a business message.
E) Using accurately negative terms related to your relationships and interactions makes business messages more other-oriented.

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A) result in positive meta messages.
B) increase the flexibility of encoding and decoding.
C) cause the reader to feel confused.
D) resolve conflicts between content and tone.
E) increase the credibility of a message.

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A) fact.
B) conclusion.
C) position.
D) priority.
E) value.

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A) slanting of facts
B) exaggeration
C) either/or logic
D) weak analogy
E) faulty cause/effect argument

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A) start with a call to action;lay out the supporting reasons;conclude with the primary message
B) state the primary message;lay out supporting reasons;conclude with a call to action
C) lay out the supporting reasons in careful order;state the primary message
D) state the primary message;give the call to action;lay out the supporting reasons
E) start with a call to action;state the primary message;lay out the supporting reasons

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A) fails to convey the interests of the audience.
B) increases the positivity of the message.
C) reveals that the writer has slanted the facts.
D) emphasizes that the writer understands the concerns of the reader.
E) indicates that the writer uses faulty either/or logic.

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A

A) exaggerating facts
B) setting unrealistic expectations
C) avoiding diplomatic words
D) using constructive terms
E) focusing on what a product lacks

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D

A) relying on either/or logic.
B) slanting the facts.
C) limiting his research.
D) acting out of personal interest.
E) making unsupported generalizations.

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A) fails to reflect the interests of the audience.
B) indicates that the writer has not reached any conclusions.
C) decreases the credibility of the message.
D) emphasizes the writer's shared interests with the reader.
E) indicates that the writer is slanting the message.

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