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When researchers ask several questions about a topic, a respondent may employ a response set to agree or disagree with all the questions. Such a tendency is referred to as:


A) social desirability or undesirability.
B) open-ended or closed-ended response.
C) negative or positive wording.
D) yea-saying or nay-saying.

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Ricardo wants to study the academic performance of graduate students in the U.S. First, he decides that he will study schools in only 15 states and randomly selects those states. He then randomly selects 30 schools from these 15 states. Over a period of 3 months, Ricardo travels to these 30 schools and studies the academic performance of their students. Identify the sampling technique used by Ricardo in this scenario.


A) Cluster sampling
B) Quota sampling
C) Haphazard sampling
D) Purposive sampling

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A(n) _____ is an interview with a group of about 6 to 10 individuals brought together for a period of usually 2-3 hours.


A) focus group
B) group interview
C) in-group review
D) group analysis

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Jake's research methods instructor asks him to conduct a survey on "cheating" with a random sample of graduate students. To save time, he goes to the cafeteria and distributes the survey questionnaires among the students present there. In this case, the sampling method used by Jake is called _____ sampling.


A) simple random
B) haphazard
C) cluster
D) stratified random

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Political analysts are interested in analyzing the social perceptions of the current Democratic Party candidates in New York City. The number of registered Democrats and Republicans in the city is known. To form a sample of 1000, the analysts send out a team to sample the Democrats and the Republicans in proportion to the numbers registered. The team goes to major shopping malls and stops people as they enter, asking whether they are registered with one of the two parties. If so, the person is asked to fill out a questionnaire. The sampling technique used here would best be described as:


A) simple random sampling.
B) cluster sampling.
C) quota sampling.
D) stratified random sampling.

Correct Answer

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To assess the presidential candidate preferences of the registered voters in Maricopa county, classified by social class and age, a researcher randomly selects voters from each subgroup according to their proportion in the entire county. This sampling technique is called _____ sampling.


A) quota
B) haphazard
C) simple random
D) stratified random

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_____ are a research tool that is used to ask people to tell us about themselves.


A) Archival studies
B) Naturalistic observations
C) Case studies
D) Surveys

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In order to study changes in answers to survey questions over time, a researcher could conduct a(n) _____ study.


A) panel
B) transversal
C) case
D) archival

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During a survey, Alberto was asked to indicate his age, gender, and marital status. Which type of survey questions do these items represent?


A) Attitudes and beliefs
B) Facts and demographics
C) Behaviors
D) Objectives

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Which of the following is an advantage of conducting online surveys?


A) They offer a higher response rate than traditional surveys.
B) They offer a clear picture of the individuals providing information for the study.
C) They do not allow people to misrepresent their age, gender, or ethnicity.
D) They provide the researcher with immediate access to the responses.

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Which of the following best describes the relationship between sample size and confidence interval?


A) A larger sample size will reduce the size of the confidence interval.
B) A larger sample size will not affect the size of the confidence interval.
C) A smaller sample size will not affect the size of the confidence interval.
D) A smaller sample size will reduce the size of the confidence interval.

Correct Answer

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Using a 95% confidence interval, Mike reports that 48% to 52% of the population favors Proposition D. The difference between 48% and 52% reflects the _____.


A) census limits
B) confidence values
C) sampling error
D) sample size

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Which of the following is a nonprobability sampling technique?


A) Simple random sampling
B) Quota sampling
C) Stratified random sampling
D) Cluster sampling

Correct Answer

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In the context of response sets, a person who tries to present himself or herself in a positive way in a questionnaire is showing _____.


A) cognitive dissonance
B) social desirability
C) carryover effect
D) self-serving bias

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Which of the following is a disadvantage of questionnaires?


A) They are more expensive than interviews.
B) They do not allow the respondent to be completely anonymous.
C) They cannot be administered in person to groups or individuals.
D) They require the respondents to read and understand the questions.

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_____ sampling has the advantage of a built-in assurance that the sample will accurately reflect the numerical composition of the various subgroups.


A) Cluster
B) Haphazard
C) Stratified random
D) Purposive

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While interviewing Lia, Matthew nods his head and smiles whenever Lia responds with an answer that he likes. Matthew's behavior is an example of:


A) carryover effect.
B) social desirability.
C) sampling bias.
D) interviewer bias.

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Instead of providing true responses to questions on a survey, Ali answers in such a way that he could portray a better image of himself. This tendency of Ali to answer questions from a particular perspective is an example of:


A) self-serving bias.
B) a response set.
C) social loafing.
D) a feedback response.

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When constructing a survey, researchers should place the most interesting and important questions:


A) at the beginning of the survey.
B) in the middle of the survey.
C) at the end of the survey.
D) scattered throughout the survey.

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In a survey, participants were asked if they agree with the statement "I like spending my free time with other people." They were also asked if they agree with the statement "I enjoy being alone during my free time." This type of questioning helps in identifying _____.


A) loaded questions
B) negative wording
C) response sets
D) simplicity

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