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Accounting,finance,logistics,and production are the primary users of ___________ systems.

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What automates order processes from initial customer inquiry to final product delivery?


A) Supply chain event management
B) Selling chain management
C) Collaborative engineering
D) Collaborative demand planning

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What is selling additional products or services to an existing customer?


A) Cross-selling
B) Up-selling
C) Campaign management system
D) Customer service and support

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What is a part of operational CRM that automates service requests,complaints,product returns,and information requests?


A) Cross-selling
B) Up-selling
C) Campaign management system
D) Customer service and support

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What is application integration?


A) The integration of data from multiple sources,which provides a unified view of all data.
B) Takes information entered into a given system and sends it automatically to all downstream systems and processes.
C) Takes information entered into a given system and sends it automatically to all upstream systems and processes.
D) The integration of a company's existing management information systems.

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Business intelligence,customer relationship management,supply chain management,and __________ are the four most common extended ERP components.

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Who are the primary users of SCM systems?


A) Sales,marketing,customer service
B) Accounting,finance,logistics,and production
C) Customers,resellers,partners,suppliers,and distributors
D) All of the above

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___________ CRM supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers.

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__________________ is the use of the Internet to provide customers with the ability to gain personalized information by querying corporate databases and their information sources.

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Eintegrati...

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Which of the following is not one of the three most common core ERP components focusing on internal operations?


A) Accounting and finance
B) Production and materials management
C) Business intelligence
D) Human resources

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List generator,________ management,and cross-selling/up-selling are the three primary operational CRM technologies used in the marketing department.

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What is the integration of data from multiple sources,which provides a unified view of all data?


A) Backward integration
B) Application integration
C) Data integration
D) Forward integration

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The customers' customer is upstream in the supply chain.

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Most organizations manage their relationships with customers by setting ___________ limits.

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Cross-selling is selling _________ products or services to a customer.

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What provides enterprisewide support and data access for a firm's operations and business processes?


A) Enterprise systems
B) Enterprise application integration
C) Middleware
D) Enterprise application integration middleware

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Which of the below represents the bullwhip effect?


A) Organizations know about employee events triggered downstream in the supply chain
B) Customers receive distorted product demand information regarding sales information
C) Distorted product-demand information ripples from one partner to the next throughout the supply chain
D) The ability to view all areas up and down the supply chain

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___________ CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers.

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The Internet can completely replace the phone and face-to-face communications with customers.

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Data integration is the integration of a company's existing management information systems.

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