Question 1

In the adoption process,the confirmation step usually precedes the decision step.

Accepted Answer

A) True 
 B)False

Question 2

That "new car" smell that includes an aroma of leather and wood is an example of using a positive cue.

Accepted Answer

A) True 
 B)False

Question 3

According to the Hierarchy of Needs,consumers are motivated to first satisfy their higher-order needs,then they will focus on their lower-level needs.

Accepted Answer

A) True 
 B)False

Question 4

Regarding consumer buying behavior,______.

Accepted Answer

A)   attitudes affect the selective processes, learning, and buying decisions
B)   many consumers with a favorable attitude toward a product may have no intention to buy it
C)   beliefs are less action-oriented than attitudes
D)   All of these alternatives are true.

Question 5

Needs such as accomplishment and relaxation,which are unrelated to what others think or do,are known as ______.

Accepted Answer

A)   physiological needs
B)   safety needs
C)   social needs
D)   personal needs
E)   biological needs

Question 6

An attitude is a person's point of view about something,and usually involves liking or disliking.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements is true of culture and international markets?

Accepted Answer

A)   Assuming cultural homogeneity across nations almost guarantees success in international markets.
B)   Planning strategies that consider cultural differences in international markets are simple and straightforward.
C)   Treating each foreign market as a separate market with its own submarkets and culture is a useful method in marketing.
D)   General human tendencies do not vary across cultures and therefore it is insignificant to consider cultural differences in international markets.
E)   Ignoring cultural differences is almost a guarantee of success in international markets.

Question 8

A consumer who seeks to purchase an HDTV for the first time for a home entertainment theater is likely to ______.

Accepted Answer

A)   use routinized response behavior
B)   engage is limited problem solving
C)   engage in extensive problem solving
D)   make a low-involvement purchase
E)   seek the brand with the lowest prices

Question 9

Bart Thunderheart has an annual income of $75,000 a year.He pays $25,000 in taxes,and spends another $15,000 on his home,car,food,and other "necessities." Last year,he decided to really enjoy his annual vacation,so he spent $5,000 to go skiing in Austria.What was Bart's discretionary income last year?

Accepted Answer

A)   $20,000
B)   $5,000
C)   $35,000
D)   $30,000
E)   $50,000

Question 10

Which of the following statements about social class is FALSE?

Accepted Answer

A)   People in different social classes tend to have different beliefs and feelings.
B)   People with the same income level are always in the same social class.
C)   Variables such as occupation, education, and type of housing form the basis of simple approaches for measuring social class.
D)   The U.S. class system is far less rigid than those in most other countries.
E)   None of these statements about social class is False.

Question 11

The whole set of beliefs,attitudes,and ways of doing things of a reasonably homogeneous set of people is called a(n) ______.

Accepted Answer

A)   personal environment
B)   culture
C)   motivation
D)   learned set
E)   opinion set

Question 12

Hispanic Americans are now the largest and fastest-growing ethnic group in the U.S.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements about "needs" is true?

Accepted Answer

A)   A higher level need may develop before lower level needs are all satisfied.
B)   If lower level needs are reasonably satisfied, those at higher levels become more dominant.
C)   A particular product may satisfy more than one need at the same time.
D)   All of these statements about "needs" are true.

Question 14

The buying power of Hispanics and African Americans exceeds $1 trillion a year.

Accepted Answer

A) True 
 B)False

Question 15

Consumers use extensive problem solving when they put SOME effort into deciding how to satisfy a need.

Accepted Answer

A) True 
 B)False

Question 16

Psychographics is the analysis of a person's day-to-day pattern of living as expressed in that person's ______.

Accepted Answer

A)   safety, social, and personal needs
B)   actions, interests, and occupation
C)   activities, interests, and opinions
D)   culture, beliefs, and attitudes
E)   psychological and physiological needs

Question 17

With regards to the Hispanic population,which of the following is FALSE?

Accepted Answer

A)   In 2010, about 23% of all children under 18 are Hispanic.
B)   In 2013, over 25% of the U.S. population was Hispanic.
C)   In 2013, the Hispanic population of the U.S. was about 54.1 million.
D)   Hispanics are the largest ethnic group in the U.S.
E)   Hispanics are the fastest growing ethnic group in the U.S.

Question 18

The median family income in the U.S.in 2013 was a little over $______.

Accepted Answer

A)   30,000
B)   40,000
C)   50,000
D)   75,000
E)   100,000

Question 19

Which of the following statements about learning is FALSE?

Accepted Answer

A)   Satisfaction with a product purchase is reinforcement.
B)   Repeated reinforcement is likely to lead to routine buying.
C)   A marketing manager can use a package as a cue.
D)   Reinforcement in the learning process weakens the relationship between a cue and a response.
E)   Almost all consumer behavior is learned.

Question 20

Buying responsibility and purchase influence between husband and wife vary greatly-depending on the product and the specific family.

Accepted Answer

A) True 
 B)False

Exam 7: Final Consumers and Their Buying Behavior

Regarding consumer buying behavior,______.

Correct Answer
verified

Which of the following statements is true of culture and international markets?

Correct Answer
verified

Correct Answer
verified

The buying power of Hispanics and African Americans exceeds $1 trillion a year.

Correct Answer
verified

According to the Hierarchy of Needs,consumers are motivated to first satisfy their higher-order needs,then they will focus on their lower-level needs.

Correct Answer
verified

Hispanic Americans are now the largest and fastest-growing ethnic group in the U.S.

Correct Answer
verified

That "new car" smell that includes an aroma of leather and wood is an example of using a positive cue.

Correct Answer
verified

A consumer who seeks to purchase an HDTV for the first time for a home entertainment theater is likely to ______.

Correct Answer
verified

The median family income in the U.S.in 2013 was a little over $______.

Correct Answer
verified

Needs such as accomplishment and relaxation,which are unrelated to what others think or do,are known as ______.

Correct Answer
verified

The whole set of beliefs,attitudes,and ways of doing things of a reasonably homogeneous set of people is called a(n) ______.

Correct Answer
verified

Which of the following statements about "needs" is true?

Correct Answer
verified

Consumers use extensive problem solving when they put SOME effort into deciding how to satisfy a need.

Correct Answer
verified

Psychographics is the analysis of a person's day-to-day pattern of living as expressed in that person's ______.

Correct Answer
verified

With regards to the Hispanic population,which of the following is FALSE?

Correct Answer
verified

Which of the following statements about social class is FALSE?

Correct Answer
verified

In the adoption process,the confirmation step usually precedes the decision step.

Correct Answer
verified

An attitude is a person's point of view about something,and usually involves liking or disliking.

Correct Answer
verified

Buying responsibility and purchase influence between husband and wife vary greatly-depending on the product and the specific family.

Correct Answer
verified

Which of the following statements about learning is FALSE?

Correct Answer
verified

Exam 7: Final Consumers and Their Buying Behavior

Regarding consumer buying behavior,______.

Correct AnswerverifiedShow Answer

Which of the following statements is true of culture and international markets?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The buying power of Hispanics and African Americans exceeds $1 trillion a year.

Correct AnswerverifiedShow Answer

According to the Hierarchy of Needs,consumers are motivated to first satisfy their higher-order needs,then they will focus on their lower-level needs.

Correct AnswerverifiedShow Answer

Hispanic Americans are now the largest and fastest-growing ethnic group in the U.S.

Correct AnswerverifiedShow Answer

That "new car" smell that includes an aroma of leather and wood is an example of using a positive cue.

Correct AnswerverifiedShow Answer

A consumer who seeks to purchase an HDTV for the first time for a home entertainment theater is likely to ______.

Correct AnswerverifiedShow Answer

The median family income in the U.S.in 2013 was a little over $______.

Correct AnswerverifiedShow Answer

Needs such as accomplishment and relaxation,which are unrelated to what others think or do,are known as ______.

Correct AnswerverifiedShow Answer

The whole set of beliefs,attitudes,and ways of doing things of a reasonably homogeneous set of people is called a(n) ______.

Correct AnswerverifiedShow Answer

Which of the following statements about "needs" is true?

Correct AnswerverifiedShow Answer

Consumers use extensive problem solving when they put SOME effort into deciding how to satisfy a need.

Correct AnswerverifiedShow Answer

Psychographics is the analysis of a person's day-to-day pattern of living as expressed in that person's ______.

Correct AnswerverifiedShow Answer

With regards to the Hispanic population,which of the following is FALSE?

Correct AnswerverifiedShow Answer

Which of the following statements about social class is FALSE?

Correct AnswerverifiedShow Answer

In the adoption process,the confirmation step usually precedes the decision step.

Correct AnswerverifiedShow Answer

An attitude is a person's point of view about something,and usually involves liking or disliking.

Correct AnswerverifiedShow Answer

Buying responsibility and purchase influence between husband and wife vary greatly-depending on the product and the specific family.

Correct AnswerverifiedShow Answer

Which of the following statements about learning is FALSE?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified