Question 1

Which of the following is NOT one of the selective processes?

Accepted Answer

A)   Selective perception
B)   Selective distribution
C)   Selective exposure
D)   Selective retention
E)   All of these are selective processes.

Question 2

A potential customer for a new Audi A4 sedan takes the car for a two-hour test drive to see how it responds on the open road.This customer is at the ______ stage of the adoption process.

Accepted Answer

A)   awareness
B)   interest
C)   decision
D)   confirmation
E)   trial

Question 3

It is easier for a marketer to work with existing attitudes than to try to change them.

Accepted Answer

A) True 
 B)False

Question 4

In the PSSP Hierarchy of Needs model,which level is illustrated by a Fidelity campaign on TV that proclaims its IRA is a sound investment for the future?

Accepted Answer

A)   Personal needs
B)   Physiological needs
C)   Social needs
D)   Safety needs

Question 5

The fact that our eyes and minds seek out and notice only information that interests us is called ______.

Accepted Answer

A)   conscious cognition
B)   selective exposure
C)   selective retention
D)   preconscious perception
E)   selective perception

Question 6

Empty nesters ______.

Accepted Answer

A)   are senior citizens
B)   are people over 65 who live alone
C)   often have high incomes and fewer required expenses
D)   are singles and couples without children-who have much discretionary income
E)   None of these alternatives is correct.

Question 7

Most marketing managers think that the economic-buyer theory explains buyer behavior very well.

Accepted Answer

A) True 
 B)False

Question 8

The statement "I plan to see the new Tom Hanks movie" is an example of ______.

Accepted Answer

A)   a drive
B)   reinforcement
C)   an attitude
D)   a belief
E)   an intention

Question 9

An economic buyer is a person who ______.

Accepted Answer

A)   makes buying decisions based on behavioral needs rather than economic needs
B)   logically compares choices to get the greatest satisfaction from expenditures of time and money
C)   always buys the product that has the lowest price
D)   is not willing to pay extra for convenience
E)   All of these are characteristics of an economic buyer.

Question 10

The California Dairy Association promotes its milk campaign with the popular tagline,"Got milk?" Here,the California Dairy Association's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

A)   Social
B)   Safety
C)   Physiological
D)   Personal
E)   Psychological

Question 11

With respect to culture and consumer behavior,______.

Accepted Answer

A)   culture is the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people
B)   culture may exert many subtle influences on other aspects of consumer behavior
C)   different cultural subgroups are likely to require different marketing mixes
D)   all of these alternatives are correct

Question 12

As part of the basic problem-solving steps,a consumer searches for information,identifies alternatives and what factors are important,and then evaluates one or more products before deciding how best to meet a need.

Accepted Answer

A) True 
 B)False

Question 13

Older people seem to be more open to new products and brands than younger people.

Accepted Answer

A) True 
 B)False

Question 14

Opinion leaders ______.

Accepted Answer

A)   for one subject are also usually opinion leaders for other subjects too
B)   are usually wealthier than their followers
C)   can really help a marketing mix by providing favorable word-of-mouth publicity
D)   are usually better educated than their followers
E)   None of these alternatives is correct.

Question 15

Examples of personal needs include self-esteem,accomplishment,fun,freedom,and relaxation.

Accepted Answer

A) True 
 B)False

Question 16

According to the text,the U.S.social class system is much more rigid than social systems in other countries.

Accepted Answer

A) True 
 B)False

Question 17

Asian Americans are the largest and fastest-growing ethnic group in the United States.

Accepted Answer

A) True 
 B)False

Question 18

The steps in the adoption process are awareness,interest,evaluation,trial,decision,and confirmation.

Accepted Answer

A) True 
 B)False

Question 19

Motivation theory suggests that only one need can be satisfied at a time.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is NOT a stage in the TRADITIONAL flow of the family life cycle?

Accepted Answer

A)   Young single
B)   Young married without children
C)   Young divorced with children
D)   Middle-aged married without dependent children
E)   Young married with children

Exam 7: Final Consumers and Their Buying Behavior

The fact that our eyes and minds seek out and notice only information that interests us is called ______.

Correct AnswerverifiedShow Answer

An economic buyer is a person who ______.

Correct AnswerverifiedShow Answer

Which of the following is NOT a stage in the TRADITIONAL flow of the family life cycle?

Correct AnswerverifiedShow Answer

With respect to culture and consumer behavior,______.

Correct AnswerverifiedShow Answer

According to the text,the U.S.social class system is much more rigid than social systems in other countries.

Correct AnswerverifiedShow Answer

It is easier for a marketer to work with existing attitudes than to try to change them.

Correct AnswerverifiedShow Answer

As part of the basic problem-solving steps,a consumer searches for information,identifies alternatives and what factors are important,and then evaluates one or more products before deciding how best to meet a need.

Correct AnswerverifiedShow Answer

Asian Americans are the largest and fastest-growing ethnic group in the United States.

Correct AnswerverifiedShow Answer

The California Dairy Association promotes its milk campaign with the popular tagline,"Got milk?" Here,the California Dairy Association's marketing effort focuses on satisfying what level in the hierarchy of needs?

Correct AnswerverifiedShow Answer

A potential customer for a new Audi A4 sedan takes the car for a two-hour test drive to see how it responds on the open road.This customer is at the ______ stage of the adoption process.

Correct AnswerverifiedShow Answer

In the PSSP Hierarchy of Needs model,which level is illustrated by a Fidelity campaign on TV that proclaims its IRA is a sound investment for the future?

Correct AnswerverifiedShow Answer

Empty nesters ______.

Correct AnswerverifiedShow Answer

Most marketing managers think that the economic-buyer theory explains buyer behavior very well.

Correct AnswerverifiedShow Answer

Opinion leaders ______.

Correct AnswerverifiedShow Answer

Examples of personal needs include self-esteem,accomplishment,fun,freedom,and relaxation.

Correct AnswerverifiedShow Answer

Older people seem to be more open to new products and brands than younger people.

Correct AnswerverifiedShow Answer

The steps in the adoption process are awareness,interest,evaluation,trial,decision,and confirmation.

Correct AnswerverifiedShow Answer

The statement "I plan to see the new Tom Hanks movie" is an example of ______.

Correct AnswerverifiedShow Answer

Motivation theory suggests that only one need can be satisfied at a time.

Correct AnswerverifiedShow Answer

Which of the following is NOT one of the selective processes?

Correct AnswerverifiedShow Answer

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