Question 1

A middle ground between an ad campaign that is standardized worldwide and an entirely local ad campaign is called a:

Accepted Answer

A)   hybrid advertising campaign.
B)   programmed-management approach.
C)   computerized-management approach.
D)   shared-management approach.
E)   none of the above.

Question 2

Foreign national pricing is the use of the home-country price in foreign markets.

Accepted Answer

A) True 
 B)False

Question 3

In cases where the product serves the same function but must be adapted to different conditions, the product may be left unchanged but a different message is required.

Accepted Answer

A) True 
 B)False

Question 4

Dissimilar cultural patterns generally necessitate changes in marketing of food and other consumer goods.

Accepted Answer

A) True 
 B)False

Question 5

The marketing mix is a set of strategy decisions made in the areas of product, production, promotion, and pricing in order to satisfy the needs and desires of customers in a target market.

Accepted Answer

A) True 
 B)False

Question 6

Buyers of industrial goods and luxury products usually act on the same motives the world over, lending themselves to a standardized approach.

Accepted Answer

A) True 
 B)False

Question 7

Services are generally less complex to market globally than:

Accepted Answer

A)   consumer products.
B)   industrial products.
C)   luxury products.
D)   basic consumer staples.
E)   None of the above.

Question 8

In general, the deeper the desired immediate market penetration is:

Accepted Answer

A)   the more the physical product should be standardized.
B)   the greater the product must be modified.
C)   the more the total product should be standardized.
D)   the lower the pricing must be.
E)   none of the above.

Question 9

Evidence suggests that:

Accepted Answer

A)   the Internet can be an effective tool in personal selling, when used to build trust.
B)   the Internet is more effective in personal selling than is face-to-face communication.
C)   the Internet is an inappropriate choice for personal selling when trust building is important.
D)   all of the above.
E)   two of A, B, and C.

Question 10

The various methods of communicating with the firm's publics to secure a favorable impression are:

Accepted Answer

A)   advertising.
B)   promotion.
C)   public relations.
D)   marketing.
E)   none of the above.

Question 11

The attractions of using the Internet as an international advertising medium include:

Accepted Answer

A)   a high number of users of the Internet read English or other common languages well.
B)   Internet communications are two-way, rather than one-way like newspaper ads.
C)   it is possible to tailor messages to the customer, based on answers to prior questions.
D)   all of the above.
E)   two of A, B, and C.

Question 12

Sales promotion provides the selling aids for the marketing function and includes activities such as the preparation of point-of-purchase displays, contests, premiums, trade show exhibits, money-off offers, and coupons.

Accepted Answer

A) True 
 B)False

Question 13

The product is:

Accepted Answer

A)   the central focus of the marketing mix.
B)  more than a physical object.
C)   the result of economies of scale.
D)   A and B.
E)   all of A, B, and C.

Question 14

Why is the closer integration of functions important for new product development?

Accepted Answer

Answers may vary but may include the fol...

Question 15

The benefits from standardization of the marketing mix are lower costs, easier control, and reduction of time in preparing the marketing plan.

Accepted Answer

A) True 
 B)False

Question 16

In spite of the advantages of global standardization, many firms find it necessary to:

Accepted Answer

A)   use the domestic marketing mix overseas.
B)   modify the present mix or develop a new one for overseas markets.
C)   use different marketing mixes overseas, to save money.
D)   two of the above.
E)   all of A, B, and C.

Question 17

Why is the international marketing manager's task complex?

Accepted Answer

Answers may vary but may include the fol...

Question 18

Marketers everywhere need to be able to:

Accepted Answer

A)   price the products or services so they are acceptable.
B)   produce products that satisfy customers' needs.
C)   inform potential customers.
D)   two of the above.
E)   all of A, B, and C.

Question 19

Advertising is generally more effective than the other promotional mix elements.

Accepted Answer

A) True 
 B)False

Question 20

As exemplified by companies such as Campbell's, international firms seldom have to change name, labels, or colors due to cultural differences.

Accepted Answer

A) True 
 B)False

Exam 15: Marketing Internationally

Foreign national pricing is the use of the home-country price in foreign markets.

Correct AnswerverifiedShow Answer

In general, the deeper the desired immediate market penetration is:

Correct AnswerverifiedShow Answer

Why is the international marketing manager's task complex?

Correct AnswerverifiedAnswers may vary but may include the fol...View AnswerShow Answer

Services are generally less complex to market globally than:

Correct AnswerverifiedShow Answer

Sales promotion provides the selling aids for the marketing function and includes activities such as the preparation of point-of-purchase displays, contests, premiums, trade show exhibits, money-off offers, and coupons.

Correct AnswerverifiedShow Answer

In cases where the product serves the same function but must be adapted to different conditions, the product may be left unchanged but a different message is required.

Correct AnswerverifiedShow Answer

The various methods of communicating with the firm's publics to secure a favorable impression are:

Correct AnswerverifiedShow Answer

Marketers everywhere need to be able to:

Correct AnswerverifiedShow Answer

Why is the closer integration of functions important for new product development?

Correct AnswerverifiedAnswers may vary but may include the fol...View AnswerShow Answer

Dissimilar cultural patterns generally necessitate changes in marketing of food and other consumer goods.

Correct AnswerverifiedShow Answer

Buyers of industrial goods and luxury products usually act on the same motives the world over, lending themselves to a standardized approach.

Correct AnswerverifiedShow Answer

Evidence suggests that:

Correct AnswerverifiedShow Answer

In spite of the advantages of global standardization, many firms find it necessary to:

Correct AnswerverifiedShow Answer

The product is:

Correct AnswerverifiedShow Answer

The benefits from standardization of the marketing mix are lower costs, easier control, and reduction of time in preparing the marketing plan.

Correct AnswerverifiedShow Answer

The attractions of using the Internet as an international advertising medium include:

Correct AnswerverifiedShow Answer

The marketing mix is a set of strategy decisions made in the areas of product, production, promotion, and pricing in order to satisfy the needs and desires of customers in a target market.

Correct AnswerverifiedShow Answer

As exemplified by companies such as Campbell's, international firms seldom have to change name, labels, or colors due to cultural differences.

Correct AnswerverifiedShow Answer

Advertising is generally more effective than the other promotional mix elements.

Correct AnswerverifiedShow Answer

A middle ground between an ad campaign that is standardized worldwide and an entirely local ad campaign is called a:

Correct AnswerverifiedShow Answer

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