Question 1

__________ are combating competitive pressures by offering fresh food and healthy fast food, tailoring assortments to local markets, opening locations closer to where consumers work and shop, and adding new services.

Accepted Answer

A)   Warehouse clubs
B)   Supercenters
C)   Convenience stores
D)   Department stores
E)   Extreme value retailers

Question 2

Today, large retailers dictate to their suppliers what should be made.

Accepted Answer

A) True 
 B)False

Question 3

Retailers focusing on increasing sales to their best customers are attempting to

Accepted Answer

A)   slay the category killers.
B)   compete with off-price retailers.
C)   drive their supply chain.
D)   increase their share of wallet.
E)   combat the inroads made by big-box specialty retailers.

Question 4

Retailers use __________ to get customers into their stores.

Accepted Answer

A)   in-store promotions
B)   specialty product displays
C)   supply chain relationships
D)   off-price wholesaling
E)   mass media advertising

Question 5

When retailers extend their services to the Internet and become multichannel retailers, they are able to satisfy a broader range of customers' needs and wants.

Accepted Answer

A) True 
 B)False

Question 6

Carol's Studio, located in a shopping mall, offers Zumba dance classes for all ages. Carol's Studio is known as a(n)

Accepted Answer

A)   service retailer.
B)   category specialist.
C)   specialty store.
D)   outlet studio.
E)   small box specialist.

Question 7

Which of the following retail stores would emphasize personal selling the most as part of the firm's promotional efforts?

Accepted Answer

A)   jewelry store
B)   convenience store
C)   liquor store
D)   second-hand clothing store
E)   bakery

Question 8

Name three kinds of food retailers and five kinds of general merchandise retailers.

Accepted Answer

Students may choose food retailers from ...

Question 9

Convenience for the customer is seldom a factor for manufacturers when choosing a retail partner.

Accepted Answer

A) True 
 B)False

Question 10

Which type of store is small and offers a limited merchandise assortment at very low prices?

Accepted Answer

A)   specialty stores
B)   extreme value retailers
C)   outlet stores
D)   limited assortment supermarkets
E)   convenience stores

Question 11

Because of the way __________ buy merchandise, customers can never be confident that the same merchandise will be in stock each time they visit the store.

Accepted Answer

A)   department stores
B)   off-price retailers
C)   discount stores
D)   services retailers
E)   category specialist stores

Question 12

Benefits of the traditional retail store as a channel includes the ability to

Accepted Answer

A)   provide personalized and meaningful product information.
B)   offer a greater selection of products.
C)   offer an expanded market presence for all consumers.
D)   efficiently collect information about how consumers shop for a particular product.
E)   quickly compare prices across multiple channels.

Question 13

Today, __________ dominate supply chains.

Accepted Answer

A)   large retailers
B)   manufacturers
C)   government agencies
D)   wholesalers
E)   distributors

Question 14

What is the difference between exclusive distribution and selective distribution?

Accepted Answer

Exclusive distribution is when a company...

Question 15

It is often difficult for retailers to distinguish themselves from their competitors through the merchandise they carry because

Accepted Answer

A)   they do not carry enough merchandise.
B)   consumers no longer recognize brand equity.
C)   big-box food retailers are shifting into specialty store product lines.
D)   there is not enough merchandise to go around.
E)   competitors can purchase and sell many of the same popular brands.

Question 16

Retailing is the primary activity in all of the following situations EXCEPT

Accepted Answer

A)   buying and eating a fast-food meal.
B)   transporting pallets of Daisy brand dairy products.
C)   visiting a tile store that sells at wholesale prices.
D)   upgrading an airline ticket at the airport.
E)   purchasing one case of paper for the office at Office Max.

Question 17

When a company offers consumers the ability to make purchases via a smartphone, this is known as

Accepted Answer

A)   M-commerce.
B)   smart retailing.
C)   cell selling.
D)   P-commerce.
E)   channel expansion.

Question 18

What is the primary function of a stock keeping unit (SKU) ?

Accepted Answer

A)   An SKU represents a bundle being offered.
B)   An SKU tracks results from a clearance sale, such as, buy one, get one free.
C)   An SKU is a small tag attached to a product that tracks its movement through a store.
D)   An SKU represents a unique inventory item in a store.
E)   An SKU is a special, seasonal discount offer.

Question 19

Generally, the larger and more sophisticated the channel member, the less likely that it will

Accepted Answer

A)   use supply chain intermediaries.
B)   rely on marketing research.
C)   use multichannel marketing.
D)   use intensive distribution.
E)   be concerned about competitive actions.

Question 20

Describe an extreme value retailer. Who is its target customer and what does this customer seek?

Accepted Answer

Dollar General and Family Dollar are the...

Exam 16: Retailing and Multichannel Marketing

Retailing is the primary activity in all of the following situations EXCEPT

Correct AnswerverifiedShow Answer

What is the difference between exclusive distribution and selective distribution?

Correct AnswerverifiedExclusive distribution is when a company...View AnswerShow Answer

Benefits of the traditional retail store as a channel includes the ability to

Correct AnswerverifiedShow Answer

Today, large retailers dictate to their suppliers what should be made.

Correct AnswerverifiedShow Answer

Retailers use __________ to get customers into their stores.

Correct AnswerverifiedShow Answer

When a company offers consumers the ability to make purchases via a smartphone, this is known as

Correct AnswerverifiedShow Answer

Because of the way __________ buy merchandise, customers can never be confident that the same merchandise will be in stock each time they visit the store.

Correct AnswerverifiedShow Answer

Which type of store is small and offers a limited merchandise assortment at very low prices?

Correct AnswerverifiedShow Answer

When retailers extend their services to the Internet and become multichannel retailers, they are able to satisfy a broader range of customers' needs and wants.

Correct AnswerverifiedShow Answer

Name three kinds of food retailers and five kinds of general merchandise retailers.

Correct AnswerverifiedStudents may choose food retailers from ...View AnswerShow Answer

Which of the following retail stores would emphasize personal selling the most as part of the firm's promotional efforts?

Correct AnswerverifiedShow Answer

__________ are combating competitive pressures by offering fresh food and healthy fast food, tailoring assortments to local markets, opening locations closer to where consumers work and shop, and adding new services.

Correct AnswerverifiedShow Answer

Convenience for the customer is seldom a factor for manufacturers when choosing a retail partner.

Correct AnswerverifiedShow Answer

Generally, the larger and more sophisticated the channel member, the less likely that it will

Correct AnswerverifiedShow Answer

Describe an extreme value retailer. Who is its target customer and what does this customer seek?

Correct AnswerverifiedDollar General and Family Dollar are the...View AnswerShow Answer

Retailers focusing on increasing sales to their best customers are attempting to

Correct AnswerverifiedShow Answer

Today, __________ dominate supply chains.

Correct AnswerverifiedShow Answer

What is the primary function of a stock keeping unit (SKU) ?

Correct AnswerverifiedShow Answer

Carol's Studio, located in a shopping mall, offers Zumba dance classes for all ages. Carol's Studio is known as a(n)

Correct AnswerverifiedShow Answer

It is often difficult for retailers to distinguish themselves from their competitors through the merchandise they carry because

Correct AnswerverifiedShow Answer

Correct Answer
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Exclusive distribution is when a company...
View Answer

Correct Answer
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Students may choose food retailers from ...
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Correct Answer
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Correct Answer
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Correct Answer
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Dollar General and Family Dollar are the...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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