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Exam 4: Marketing Ethics

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Question 1

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Ironically, while the leaders of Enron Corporation were manipulating the company's finances for their personal benefit, the company was a major donor to Houston area charities. Enron had unethical business practices, but was also

A) practicing marketing ethics.
B) falsifying the company's finances through charitable donations.
C) creating a local ethical business climate.
D) demonstrating corporate social responsibility.
E) manipulating the public sentiment for its own benefit.

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Question 2

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Each individual's ethical standards are a product of culture and upbringing.

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Question 3

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The process of creating a strong ethical business climate begins with the front-line employees who interact directly with customers.

Marketers are frequently singled out for criticism related to trust, in part because they interact directly with people.

Charges that firms are using sweatshop labor to produce their products are likely to occur during the __________ phase of the strategic marketing planning process.

During the __________ phase of the strategic marketing planning process, marketers use systems to check whether each potential ethical issue raised in earlier phases was addressed.

The Harvest County School Board is concerned about deteriorating school facilities, combined with a shrinking budget. The board began by studying the issue, and then identified parents, children, teachers, staff, and taxpayers as groups who have a vested interest in the problem. The school board has listened to each group's concerns. In the Ethical Decision-Making Framework, its next action should be to

Unlike other business functions like accounting or finance, people in marketing are often singled out as the root cause of ethical concerns because

Once the marketing strategy is implemented, controls must be in place to be certain that the firm has actually done what it has set out to do.

If there are no correct answers to ethically troubling situations you might face in your career, how can you be expected to perform ethically?

Brainstorming in the Ethical Decision-Making Framework occurs immediately following the identification of issues.

How might Starbucks ensure that it behaves in a socially responsible way toward members of its supply chain?

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation, __________ should engage in brainstorming and evaluation of alternatives.

In a recent Gallup survey, which of the following professions was rated lowest in ethical standards?

Pepsi has cooperated with America on the Move to improve many of its products and their labels, such as reducing the saturated fat in its Frito-Lay's Ruffles. This form of social responsibility most directly affects shareholders.

Burt's Bees mission is an Earth Friendly, Natural Personal Care Company. As part of that mission, Burt's Bees has a Zero Waste to Landfill initiative. During what phase of the strategic marketing planning process would this initiative be pursued?

When Bernie Ebbers, WorldCom's CEO, was convicted of financial crimes, WorldCom was forced to merge with MCI. One of the ramifications of this merger was the loss of WorldCom's sponsorship of the Sea Pines Heritage PGA golf tournament. The tournament funds the Heritage Foundation, a major community charity. This example illustrates

Anupam's company manufactures industrial ladders. He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves. During which phase of the strategic marketing planning process should this issue be addressed?

Merck and Co., having learned from the Johnson and Johnson Tylenol incident, was quick to respond when the first reports of problems with Vioxx arose.

Every year, General Mills issues a report discussing how the firm has performed against its own standards of ethical conduct. This report is part of General Mills' __________ phase of its strategic marketing planning process.