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How do firms make decisions to pursue a global strategy?

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The decision to pursue a global strategy...

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Which of the following strategies must a multinational enterprise (MNE) use when it wants to pursue an integration strategy at the business level by attempting to reconcile product and/or service differentiations at low cost?


A) A multidomestic strategy
B) An international strategy
C) A global-standardization strategy
D) A transnational strategy

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What is meant by local responsiveness?

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Local responsiveness is the need to tail...

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Why did the American MTV network cable channel fail when pursuing a global-standardization strategy?


A) Because MTV failed to understand that music videos were a commodity product
B) Because the globalization hypothesis holds true for the music industry
C) Because cultural distance most affects products with high linguistic content
D) Because an international strategy was more suitable for the music industry

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Which of the following is part of Geert Hofstede's cultural dimensions?


A) Locus of control
B) Self-efficacy
C) Span of control
D) Power distance

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A greater cultural distance between two trading countries:


A) increases linguistic similarities between the two countries.
B) increases the liability of foreignness.
C) reduces the uncertainty of doing business.
D) reduces the transaction costs associated with business.

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Which of the following statements best describes local responsiveness?


A) The process of producing goods in one country and selling them in another
B) The need to tailor product and service offerings to fit native consumer preferences and host-country requirements
C) The belief that consumer needs and preferences throughout the world are converging and thus becoming increasingly homogenous
D) The additional costs of doing business in an unfamiliar culture and economic environment, and of coordinating across geographic distances

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McDonald's uses mutton instead of beef in India and offers teriyaki burgers in Japan.Which of the following strategies is the fast food chain pursuing?


A) Multidomestic strategy
B) Focused differentiation strategy
C) Global-standardization strategy
D) International strategy

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Jane is the CEO of a clothing brand, Diva Rule Inc., which has retail stores and production units in five different countries.The firm's shareholders ensure the proper management of Diva Rule Inc.through their appointed board of directors.In this scenario, Diva Rule Inc.is most likely a _____.


A) non-profit organization
B) nationalized firm
C) sole proprietorship
D) multinational enterprise

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What is a global strategy?

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A global strategy is part of a...

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As a result of globalization, the:


A) economies around the world are becoming more independent.
B) cultural distance between countries is increasing.
C) cost of doing business around the world is increasing.
D) world's market economies are becoming more integrated.

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What is the engine behind globalization? Provide a real-world example.

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Student answers will vary.The engine beh...

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GearOne Autos Inc.has shifted its research and development unit from its home country to Germany.This allows the company to be better informed about the latest developments in the automotive industry by tapping into the highly advanced automotive industry in Germany.In this scenario, GearOne Autos Inc.is reaping the benefits of _____.


A) economies of scope
B) location economies
C) resource immobility
D) resource ambiguity

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One Stop Inc., a supermarket chain, is implementing a multidomestic strategy.Solar Com Inc., a company that manufactures solar panels for commercial and domestic purposes, is pursuing a global-standardization strategy.How will the two companies most likely differ from each other?


A) One Stop Inc. will focus more on cost-reduction than Solar Com Inc.
B) One Stop Inc. will have its business functions spread across the world; Solar Com Inc.'s business functions will be highly centralized.
C) Unlike Solar Com Inc., One Stop Inc. will be able to pursue a differentiation strategy at the business level.
D) Unlike Solar Com Inc., One Stop Inc. will be able to reap significant economies of scale and location economies.

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Under the CAGE distance framework, the administrative and political distance between two countries primarily increases with:


A) differences in climates and time zones.
B) the absence of a trading bloc.
C) physical remoteness.
D) the lack of connective ethnic and social networks.

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Which of the following has been a key driver for firms to expand globally during the globalization 3.0 stage?


A) Benefits from lower labor costs in manufacturing and services
B) Access to low-cost raw materials such as lumber and iron ore
C) Low levels of economic growth in emerging economies
D) Inefficient infrastructure in countries like China, which have brought down setting-up costs

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How can expanding globally become a threat to a multinational enterprises (MNEs)reputation? Explain with the help of a real-world example.

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Student answers will vary.One of the mos...

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United Nerumbia and Fernsland are two neighboring countries with strong economic disparities.However, both the countries share a common national language and the same political ideologies.The relationship between these two countries will most likely affect the trade of:


A) food processed in Fernsland.
B) movies and TV shows produced in United Nerumbia.
C) iron ore extracted in Fernsland.
D) luxury items manufactured in United Nerumbia.

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Multinational enterprises (MNEs) like Harley-Davidson, Rolex, and Starbucks are said to be following an international strategy because:


A) they pursue a cost-leadership strategy in their respective industries.
B) they are highly responsive to the local needs and preferences of customers in the host countries.
C) they offer the same products or services in all their stores throughout the world.
D) they attempt to combine benefits of localization and standardization strategies simultaneously.

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Unilever's new-concept center is situated in downtown Shanghai, China, attracting hundreds of eager volunteers to test the firm's latest product innovations onsite while Unilever researchers monitor consumer reactions.In this example, Unilever is trying to reap the benefits of _____.


A) location economies
B) economies of scope
C) learning races
D) network effects

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