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The Boston Consulting Group (BCG) growth-share matrix locates a firm's individual strategic business units (SBUs) in two dimensions:


A) start-up capital required and stage of industry life cycle.
B) relative market share and speed of market growth.
C) economic value created and costs incurred.
D) amount of debt financing and equity financing.

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When should a firm decide to vertically integrate? Explain using Google as an example.

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When the costs of pursuing an activity i...

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Hitoro Inc.developed a superior touchscreen technology for tablet computers that enabled multiple users to operate the screen at the same time.The technology was leased to Revox Inc., a consumer electronics company, for five years.Which of the following alternatives to integration does this best illustrate?


A) Licensing
B) Franchising
C) Crowdsourcing
D) Bootlegging

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Red Empire Inc., a large multinational company owned by two partners, is active in the petroleum, capital market, chemicals, steel, beverages, hospitality, airlines, education, automobiles, and consumer electronics industries.The company has multiple brands and a large product portfolio under its banner.Which of the following terms would best describe this company?


A) A flagship brand
B) A single-business firm
C) A dominant-business firm
D) A conglomerate

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Discuss any two types of strategic alliances.

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One form of strategic alliance is an equ...

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Describe the two types of vertical integration along the industry value chain.

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The two types of vertical integration al...

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Decisions relating to "what stages of the industry value chain to participate in" determine a firm's:


A) level of diversification.
B) geographic scope.
C) vertical integration.
D) absorptive capacity.

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In 2007, Salesforce.com recognized an emerging market for "platform as a service (PaaS) " offerings and developed a new competency in delivering software development and deployment tools.This allowed its customers to either extend their existing CRM offering or build completely new types of softwares.This is an example of:


A) leveraging existing core competencies to improve current market position.
B) building new core competencies to achieve vertical integration.
C) redeploying and recombining existing core competencies to compete in markets of the future.
D) building new core competencies to create and compete in markets of the future.

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Galaxi Products Inc.is a U.S.-based consumer electronics company.It owns smaller firms in Japan and Taiwan where most of its cell phone technology is developed and manufactured before being released worldwide.Which of the following alternatives to integration does this best illustrate?


A) Venture capitalism
B) Franchising
C) Joint venture
D) Parent-subsidiary relationship

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A firm that engages in strategic outsourcing typically:


A) increases its internal transaction costs.
B) reduces its level of vertical integration.
C) reduces its level of external transaction costs.
D) increases its level of horizontal integration.

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_____ is best described as a situation in which one party is more informed than another, because of the possession of private information.


A) Information governance
B) Information asymmetry
C) Information deregulation
D) Information piracy

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Which of the following stakeholders of a company would most likely be responsible for formulating a corporate strategy?


A) The first-line employees
B) The creditors
C) The chief executive officer
D) The middle manager

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MotorCult Inc.is an automobile company whose core competency lies in manufacturing petrol- and diesel-based cars.The company realizes that more of its potential customers are switching to electric cars.The R&D department of the company acquires competencies in developing electric cars and launches its first hybrid car.In this scenario, MotorCult is primarily:


A) leveraging new core competencies to improve current market position.
B) redeploying existing core competencies to compete in future markets.
C) unlearning existing core competencies to create and compete in markets of the future.
D) building new core competencies to protect and extend current market position.

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The smartphone division of the large consumer electronics company, True Electra Inc., has a significant market share in the fast-growing cell phone market.If the company invests further into this division, it will be able to reap increased cash flows.In the Boston Consulting Group (BCG) growth-share matrix, the smartphone division of True Electra will be categorized under:


A) question marks.
B) stars.
C) cash cows.
D) dogs.

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Which of the following alternatives on the make-or-buy continuum allows for most integration?


A) Short-term contracting
B) Joint ventures
C) Licensing
D) Parent-subsidiary relationship

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Coca-Cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks.However, with the success of Gatorade, Coca-Cola developed competencies in the development and marketing of its own sports drink, Powerade.Which of the following is true of Coca-Cola?


A) It is leveraging existing core competencies to improve current market position.
B) It is building new core competencies to protect and extend its current market position.
C) It is redeploying and recombining existing core competencies to compete in markets of the future.
D) It is targeting the chasm between the early adopter and early majority market segment.

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_____ are best described as voluntary arrangements between firms that involve the sharing of knowledge, resources, and capabilities with the intent of developing processes, products, or services to lead to competitive advantage.


A) Embargos
B) Cartel agreements
C) Strategic alliances
D) Corporate acquisitions

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How do firms benefit from vertical integration?


A) Vertical integration allows firms to reduce organizational complexity and administrative costs.
B) Firms that vertically integrate will have increased strategic flexibility when faced with technological changes.
C) Firms that vertically integrate do not have to make transaction-specific investments.
D) Vertical integration allows firms to increase operational efficiencies through improved coordination of adjacent value chain activities.

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How are information asymmetries created? What are the implications?

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Frequently, sellers have better informat...

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What do you mean by taper integration? Provide examples of firms that use this alternative.

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Students' answers may vary.
One alternat...

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