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Exam 14: Managing Marketing Channels and Supply Chains

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Question 1

Multiple Choice

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Which type of vertical marketing system achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership?

A) corporate vertical marketing system
B) integrated vertical marketing system
C) contractual vertical marketing system
D) administered vertical marketing systems

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Question 2

Multiple Choice

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Dell sells its products to both Best Buy and Future Shop.Best Buy just ran an advertisement highlighting how they sell the best Dell products available,and all other computer shops are bad retailers.This advertisement may lead to:

A) Channel conflict
B) Disintermediation
C) Cross-docking
D) Partnership inconsistency

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Question 3

Multiple Choice

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Quick response and efficient consumer response delivery systems are most closely related to:

Which type of contractual vertical marketing system involves a contractual relationship between a wholesaler and small,independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management efforts?

What conflict is likely to occur when a manufacturer increases its distribution coverage in a geographical area?

Hybrid marketing channels or dual distribution are two terms that mean the same as:

The customer service concept implies firms should:

Questions of legality regarding tied selling and exclusive dealing would most likely occur in:

Every morning,retailers electronically inform the Campbell Soup company that of their demand for all Campbell's products and the inventory levels in the distribution centres.The Campbell Soup company is using _____________ links with retailers.

When developing a distribution strategy,which of the following should marketers avoid if they want to avoid the possibility of violating the Competition Act?

The process of reclaiming recyclable and reusable materials,returns,and reworks from the point of consumption or use for repair,remanufacturing,redistribution,or disposal is termed:

At the Saturn website,you can assemble your own car based on your preferences and price point by choosing from thousands of versions,including the retailer-installed accessories you might want.This easy task for you represents a challenge for Saturn's ____,who is responsible for translating customer requirements into actual orders and arranging for delivery dates and financial arrangements for car dealers.

Under the Competition Act,_____ with existing channel members may be illegal.

Originally,filters for Mr.Coffee electric-drip coffee makers were sold through appliance and mass merchandise stores.When the company decided to sell the filters in stores where customers purchased their coffee,what type of intermediaries would the company most likely have hired?

Alberto Culver Canada is the number three provider of hair care products in Canada.It first set up operation in downtown Etobicoke,Ontario in 1961.By 1966,it had to move its facility to the edge of town so that it was closer to its raw materials suppliers and,thus,would be able to operate with very low inventories and require suppliers to make fast on-time deliveries.So in 1966,Alberto Culver Canada implemented what today is called a(n) :

Which of the following does Callaway Golf NOT,market and sell its products through?

Which of the following statements describes the most significant distinction between a corporate vertical marketing system and an administered vertical marketing system?

At the end of a recent year,Solectron,Milpitas,California,an electronics contractor,made half of his purchases under vendor-managed inventory programs.Solectron:

What are the functions performed by intermediaries?

Explain the difference between full-service and limited-service merchant wholesalers.List the types of wholesalers that belong in each category.