Question 1

Callaway has a presence in over __________ countries.

Accepted Answer

A)  50
B)  75
C)  95
D)  100

Question 2

Specific inventory costs are often hard to detect because they are difficult to measure and occur in many different parts of the firm.List and describe four types of costs associated with carrying inventory.

Accepted Answer

The answer of Specific inventory costs are often hard to...

Question 3

A recent innovation in marketing channels whereby one firm's marketing channel is used to sell another firm's products is called a(n) :

Accepted Answer

A)  dual distribution.
B)  strategic channel alliance.
C)  cooperative distribution.
D)  integrated channel alliance.

Question 4

Visa's website offers customers:

Accepted Answer

A)  a tutorial on recognizing counterfeit money.
B)  suggestions on how to pick an ATM password you will remember.
C)  a way to order Visa merchandise.
D)  a way to find the nearest Visa ATM.

Question 5

Which aspect of marketing would best be described by the following? The manufacturer is the body of the butterfly with many different suppliers accumulated on one side of the body for the left wing and a large number of buyers collected on the other side to form the right wing.

Accepted Answer

A)  logistical flow
B)  demand chain
C)  materials handling facility
D)  supply chain

Question 6

A new startup plans on offering personalized coffee cups to consumers.Describe how each of the different factors may affect their choice in selecting a marketing channel.Provide a final recommendation based on your analysis.

Accepted Answer

The answer of A new startup plans on offering personalized...

Question 7

All of the following are reasons for the increased emphasis on logistics systems EXCEPT:

Accepted Answer

A)  inventory control has become more complex.
B)  emergence of information technology to track product flow.
C)  reregulation of the trucking and railroad industries to insure that price-gouging tactics will no longer be practiced.
D)  large growth in the differentiation of products to respond to changes in consumer deman

Question 8

Cessna is considered the volume leader for the executive -jet market.It has been described as "almost totally vertically integrated." This quote means that Cessna:

Accepted Answer

A)  does not fall under the jurisdiction of any federal regulatory agency.
B)  has eliminated economies of scale.
C)  has achieved a high level of social responsibility.
D)  achieves coordination of production and distribution through ownership, which results in more control.

Question 9

In terms of distribution,when marketing channel members are engaged in financing,grading,marketing information and research,they are performing the _____ function.

Accepted Answer

A)  logistical
B)  transformational
C)  facilitating
D)  implementing

Question 10

Define and describe a similarity and difference between multichannel distribution and a strategic channel alliance.

Accepted Answer

Multichannel distribution and strategic ...

Question 11

The density of distribution whereby a firm tries to place its products in a few retail outlets in a specific area is called _____ distribution.

Accepted Answer

A)  intensive
B)  extensive
C)  selective
D)  exclusive

Question 12

All of the following are factors that affect the final choice of a marketing channel,except:

Accepted Answer

A)  environmental
B)  consumer
C)  product
D)  political

Question 13

At P&G,a description for a job said: "set policies and terms for supermarkets to follow,with relation to our key brands." This job description is most closely aligned with a(n) :

Accepted Answer

A)  product champion.
B)  product captain.
C)  channel captain.
D)  director of distribution.

Question 14

Which of the following is NOT part of the automotive supply chain?

Accepted Answer

A)  Assembly
B)  Raw Materials
C)  Components
D)  Dealer Network

Question 15

When a channel member bypasses another member and sells or buys product directly,this is termed:

Accepted Answer

A)  disintermediation.
B)  unethical.
C)  vertical conflict.
D)  horizontal conflict.

Question 16

Josmar Farms,sells their products directly at their storefront,at a local farmers market,through a local convenience store,and through an online storefront using Facebook.They are referred to as a(n) :

Accepted Answer

A)  multichannel retailers.
B)  poly-retailers.
C)  multi-retailers.
D)  multi-tailers

Question 17

Which of the following is an example of a capital cost that would be considered a part of inventory costs?

Accepted Answer

A)  warehousing space and materials handling costs
B)  costs due to possible loss, damage, pilferage, or obsolescence
C)  opportunity costs resulting from tying up funds in inventory instead of using them in other, more profitable investments
D)  costs of the finished goods inventory itself

Question 18

As a McDonald's franchise owner,you most likely have a(n) :

Accepted Answer

A)  corporate vertical marketing systems.
B)  horizontal marketing systems.
C)  contractual vertical marketing systems.
D)  administered vertical marketing systems.

Question 19

Which of the following statements describes the key difference between merchant wholesalers and agents and brokers?

Accepted Answer

A)  Merchant wholesalers don't perform all channel functions and agents and brokers do.
B)  Agents and brokers only deal with consumer channels.
C)  Agents and brokers make their profits based on the sales of merchandise they own, while merchant wholesalers make profits based on fees paid for their services.
D)  Merchant wholesalers take title to merchandise and agents and brokers do not.

Question 20

Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers is called _____ conflict.

Accepted Answer

A)  corporate
B)  horizontal
C)  vertical
D)  administered

Exam 14: Managing Marketing Channels and Supply Chains

Define and describe a similarity and difference between multichannel distribution and a strategic channel alliance.

Correct AnswerAnswered by ExamLex AIMultichannel distribution and strategic ...View AnswerShow Answer

All of the following are reasons for the increased emphasis on logistics systems EXCEPT:

Correct AnswerverifiedShow Answer

Callaway has a presence in over __________ countries.

Correct AnswerverifiedShow Answer

Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers is called _____ conflict.

Correct AnswerverifiedShow Answer

Specific inventory costs are often hard to detect because they are difficult to measure and occur in many different parts of the firm.List and describe four types of costs associated with carrying inventory.

Correct AnswerverifiedShow Answer

A new startup plans on offering personalized coffee cups to consumers.Describe how each of the different factors may affect their choice in selecting a marketing channel.Provide a final recommendation based on your analysis.

Correct AnswerverifiedShow Answer

Which aspect of marketing would best be described by the following? The manufacturer is the body of the butterfly with many different suppliers accumulated on one side of the body for the left wing and a large number of buyers collected on the other side to form the right wing.

Correct AnswerverifiedShow Answer

A recent innovation in marketing channels whereby one firm's marketing channel is used to sell another firm's products is called a(n) :

Correct AnswerverifiedShow Answer

Cessna is considered the volume leader for the executive -jet market.It has been described as "almost totally vertically integrated." This quote means that Cessna:

Correct AnswerverifiedShow Answer

Which of the following statements describes the key difference between merchant wholesalers and agents and brokers?

Correct AnswerverifiedShow Answer

Which of the following is NOT part of the automotive supply chain?

Correct AnswerverifiedShow Answer

At P&G,a description for a job said: "set policies and terms for supermarkets to follow,with relation to our key brands." This job description is most closely aligned with a(n) :

Correct AnswerverifiedShow Answer

As a McDonald's franchise owner,you most likely have a(n) :

Correct AnswerverifiedShow Answer

In terms of distribution,when marketing channel members are engaged in financing,grading,marketing information and research,they are performing the _____ function.

Correct AnswerverifiedShow Answer

When a channel member bypasses another member and sells or buys product directly,this is termed:

Correct AnswerverifiedShow Answer

Josmar Farms,sells their products directly at their storefront,at a local farmers market,through a local convenience store,and through an online storefront using Facebook.They are referred to as a(n) :

Correct AnswerverifiedShow Answer

The density of distribution whereby a firm tries to place its products in a few retail outlets in a specific area is called _____ distribution.

Correct AnswerverifiedShow Answer

Visa's website offers customers:

Correct AnswerverifiedShow Answer

Which of the following is an example of a capital cost that would be considered a part of inventory costs?

Correct AnswerverifiedShow Answer

All of the following are factors that affect the final choice of a marketing channel,except:

Correct AnswerverifiedShow Answer

Correct Answer
Answered by ExamLex AI
Multichannel distribution and strategic ...
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