Question 1

Generally, the average length of time it takes for a product category to move from the introduction stage to the decline stage of its product life cycle is

Accepted Answer

A)  18 months.
B)  5 to 10 years.
C)  20 years.
D)  30 years.
E)  unpredictable.F) A) and E)
G) C) and D)

Question 2

Ralston Purina advertises with the following slogan: "Your Pet, Our Passion-Premium Pet Food by Purina." The firm now offers high quality, super-premium cat and dog food based on formulations that promote "life stage nutrition." This line is an example of

Accepted Answer

A)  rebranding.
B)  trading up.
C)  trading down.
D)  trend setting.
E)  product branding.F) None of the above
G) A) and C)

Question 3

Warranties, money-back guarantees, extensive usage instructions, demonstrations, and free samples are all ways in which companies

Accepted Answer

A)  lose money during the introductory stage of a product's life cycle.
B)  convince laggards to try a new product.
C)  recoup research and development costs.
D)  influence the product life cycle of fashion products.
E)  attempt to overcome barriers to adoption.F) A) and D)
G) C) and E)

Question 4

If a firm's marketing dashboard displays a BDI over 100 for a consumer packaged good, such as General Mills' Warm Delights Minis, this indicates which of the following?

Accepted Answer

A)  a weak brand position in a segment
B)  a strong brand position in a segment
C)  above-average product category purchases by a market segment
D)  below-average product category purchases by a market segment
E)  There is not enough information to make any conclusions.F) A) and B)
G) A) and C)

Question 5

Imagine that Eveready has developed solar rechargeable batteries that cost only slightly more to produce than the rechargeable batteries currently available. These solar batteries can be recharged by sunlight up to five times, after which they must be discarded. Unfortunately, the production process cannot be patented, so competitors could enter the market within a year. Which of the following would be the least sound marketing program decision?

Accepted Answer

A)  Select a skimming pricing strategy to position the product as "premium."
B)  Seek widespread distribution to gain a foothold in what might be a potentially huge market.
C)  Limit production capacity until you are certain consumers will actually want the product.
D)  Avoid a connection to the Eveready brand until the product has proven itself.
E)  Use multiple brand names to discourage other competitors from entering the market.F) C) and D)
G) B) and D)

Question 6

To ________________ of Gatorade offerings from the traditional Gatorade Thirst Quencher, newly enhanced beverages convey the attitude of a tough-love coach or personal trainer through in-your-face names on the label and nutrition benefits inside.

Accepted Answer

A)  position the category
B)  create a subbranding
C)  create a pricing differential
D)  differentiate the range
E)  introduce a new product classF) A) and B)
G) C) and D)

Question 7

The two most common pricing alternatives for products in the introduction stage of the product life cycle are

Accepted Answer

A)  skimming pricing and penetration pricing.
B)  price lining and product line pricing.
C)  markdown pricing and quantity discount pricing.
D)  skimming pricing and bundle pricing.
E)  penetration pricing and experience curve pricing.F) C) and D)
G) None of the above

Question 8

Among teenagers, Pez has a __________ percent awareness level.

Accepted Answer

A)  50
B)  60
C)  75
D)  89
E)  98F) C) and D)
G) A) and E)

Question 9

At which stage in the product life cycle do industry profits usually peak?

Accepted Answer

A)  introduction
B)  growth
C)  maturity
D)  decline
E)  accelerated developmentF) A) and E)
G) None of the above

Question 10

When a product spreads through the population, it is called the

Accepted Answer

A)  spread of innovation.
B)  proliferation of innovation.
C)  open innovation.
D)  dispersal of innovation.
E)  diffusion of innovation.F) A) and C)
G) B) and D)

Question 11

Which of the following products would have a fad product life-cycle curve?

Accepted Answer

A)  women's hosiery
B)  car tattoos
C)  electric cars
D)  convection ovens
E)  sport drinksF) A) and D)
G) A) and C)

Question 12

Which stage in the product life cycle is characterized by a rapid increase in sales and the appearance of competitors?

Accepted Answer

A)  maturity
B)  decline
C)  growth
D)  accelerated development
E)  introductionF) A) and B)
G) A) and C)

Question 13

Greeting cards are an example of a __________ while Valentine cards are an example of a __________.

Accepted Answer

A)  product line; product class
B)  product family; product line
C)  product class; product form
D)  product brand; product line
E)  product form; product classF) A) and E)
G) A) and D)

Question 14

Analog televisions are in which stage of their product life cycle according to the textbook?

Accepted Answer

A)  accelerated downturn
B)  cancellation
C)  decline
D)  maturity
E)  devaluationF) All of the above
G) A) and B)

Question 15

DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while. The product's recent introduction of a DiGiorno cheese-stuffed crust to its line of pizzas is an example of

Accepted Answer

A)  a market-product grid.
B)  diversification.
C)  market modification.
D)  product class extension.
E)  product modification.F) A) and E)
G) All of the above

Question 16

Vinyl records, cassette tapes, CDs, and music downloads (MP3 files)  are all members of the same

Accepted Answer

A)  product form.
B)  product mix.
C)  product line.
D)  product item.
E)  product class.F) A) and B)
G) A) and C)

Question 17

A contractual agreement whereby one company (licensor)  allows its brand name or trademark to be used with products or services offered by another company (licensee)  for a royalty or fee is referred to as

Accepted Answer

A)  co-branding.
B)  generic branding.
C)  reseller licensing.
D)  mixed branding.
E)  brand licensing.F) D) and E)
G) A) and E)

Question 18

When a company uses a product line extension, it

Accepted Answer

A)  markets a product under a new brand name so that consumers will view it as an entirely new product line.
B)  markets a new product with the current brand name to enter a new market segment in its product class.
C)  speeds up the movement of a product through its product life cycle.
D)  contracts with another firm to manufacture modified versions of the original products.
E)  applies the current brand name to enter a completely different product class.F) A) and D)
G) A) and B)

Question 19

Consumer packaged goods firms such as General Mills and PepsiCo as well as industrial firms such as Intel and Hewlett-Packard employ a product manager to manage

Accepted Answer

A)  all of an organization's product items or brands.
B)  all of an organization's product classes.
C)  all of an organization's existing products through the stages of their life cycles.
D)  all products or brands that require close fiscal scrutiny.
E)  a close-knit family of products or brands.F) A) and D)
G) B) and D)

Question 20

Johnson & Johnson effectively __________ St. Joseph Aspirin from a product for infants to one targeted at adults who may need a low-strength aspirin designed to reduce the risk of heart attacks or strokes.

Accepted Answer

A)  reinvented
B)  resurrected
C)  reconfigured
D)  repositioned
E)  realignedF) None of the above
G) B) and E)

Exam 11: Managing Successful Products Services and Brands

The two most common pricing alternatives for products in the introduction stage of the product life cycle are

Correct Answer
verified

Generally, the average length of time it takes for a product category to move from the introduction stage to the decline stage of its product life cycle is

Correct Answer
verified

Among teenagers, Pez has a __________ percent awareness level.

Correct Answer
verified

Johnson & Johnson effectively __________ St. Joseph Aspirin from a product for infants to one targeted at adults who may need a low-strength aspirin designed to reduce the risk of heart attacks or strokes.

Correct Answer
verified

Which stage in the product life cycle is characterized by a rapid increase in sales and the appearance of competitors?

Correct Answer
verified

Warranties, money-back guarantees, extensive usage instructions, demonstrations, and free samples are all ways in which companies

Correct Answer
verified

When a company uses a product line extension, it

Correct Answer
verified

DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while. The product's recent introduction of a DiGiorno cheese-stuffed crust to its line of pizzas is an example of

Correct Answer
verified

Analog televisions are in which stage of their product life cycle according to the textbook?

Correct Answer
verified

If a firm's marketing dashboard displays a BDI over 100 for a consumer packaged good, such as General Mills' Warm Delights Minis, this indicates which of the following?

Correct Answer
verified

When a product spreads through the population, it is called the

Correct Answer
verified

Vinyl records, cassette tapes, CDs, and music downloads (MP3 files) are all members of the same

Correct Answer
verified

At which stage in the product life cycle do industry profits usually peak?

Correct Answer
verified

Which of the following products would have a fad product life-cycle curve?

Correct Answer
verified

Consumer packaged goods firms such as General Mills and PepsiCo as well as industrial firms such as Intel and Hewlett-Packard employ a product manager to manage

Correct Answer
verified

Correct Answer
verified

Greeting cards are an example of a while Valentine cards are an example of a .

Correct Answer
verified

Ralston Purina advertises with the following slogan: "Your Pet, Our Passion-Premium Pet Food by Purina." The firm now offers high quality, super-premium cat and dog food based on formulations that promote "life stage nutrition." This line is an example of

Correct Answer
verified

A contractual agreement whereby one company (licensor) allows its brand name or trademark to be used with products or services offered by another company (licensee) for a royalty or fee is referred to as

Correct Answer
verified

To ________________ of Gatorade offerings from the traditional Gatorade Thirst Quencher, newly enhanced beverages convey the attitude of a tough-love coach or personal trainer through in-your-face names on the label and nutrition benefits inside.

Correct Answer
verified

Exam 11: Managing Successful Products Services and Brands

The two most common pricing alternatives for products in the introduction stage of the product life cycle are

Correct AnswerverifiedShow Answer

Generally, the average length of time it takes for a product category to move from the introduction stage to the decline stage of its product life cycle is

Correct AnswerverifiedShow Answer

Among teenagers, Pez has a __________ percent awareness level.

Correct AnswerverifiedShow Answer

Johnson & Johnson effectively __________ St. Joseph Aspirin from a product for infants to one targeted at adults who may need a low-strength aspirin designed to reduce the risk of heart attacks or strokes.

Correct AnswerverifiedShow Answer

Which stage in the product life cycle is characterized by a rapid increase in sales and the appearance of competitors?

Correct AnswerverifiedShow Answer

Warranties, money-back guarantees, extensive usage instructions, demonstrations, and free samples are all ways in which companies

Correct AnswerverifiedShow Answer

When a company uses a product line extension, it

Correct AnswerverifiedShow Answer

DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while. The product's recent introduction of a DiGiorno cheese-stuffed crust to its line of pizzas is an example of

Correct AnswerverifiedShow Answer

Analog televisions are in which stage of their product life cycle according to the textbook?

Correct AnswerverifiedShow Answer

If a firm's marketing dashboard displays a BDI over 100 for a consumer packaged good, such as General Mills' Warm Delights Minis, this indicates which of the following?

Correct AnswerverifiedShow Answer

When a product spreads through the population, it is called the

Correct AnswerverifiedShow Answer

Vinyl records, cassette tapes, CDs, and music downloads (MP3 files) are all members of the same

Correct AnswerverifiedShow Answer

At which stage in the product life cycle do industry profits usually peak?

Correct AnswerverifiedShow Answer

Which of the following products would have a fad product life-cycle curve?

Correct AnswerverifiedShow Answer

Consumer packaged goods firms such as General Mills and PepsiCo as well as industrial firms such as Intel and Hewlett-Packard employ a product manager to manage

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Greeting cards are an example of a __________ while Valentine cards are an example of a __________.

Correct AnswerverifiedShow Answer

Ralston Purina advertises with the following slogan: "Your Pet, Our Passion-Premium Pet Food by Purina." The firm now offers high quality, super-premium cat and dog food based on formulations that promote "life stage nutrition." This line is an example of

Correct AnswerverifiedShow Answer

A contractual agreement whereby one company (licensor) allows its brand name or trademark to be used with products or services offered by another company (licensee) for a royalty or fee is referred to as

Correct AnswerverifiedShow Answer

To ________________ of Gatorade offerings from the traditional Gatorade Thirst Quencher, newly enhanced beverages convey the attitude of a tough-love coach or personal trainer through in-your-face names on the label and nutrition benefits inside.

Correct AnswerverifiedShow Answer

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Greeting cards are an example of a while Valentine cards are an example of a .

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