A) will create brand awareness.
B) will promote their products.
C) will encourage customer loyalty.
D) are convenient.
E) will become the most popular avenue for conveying information. Many companies hope to use podcasts to create brand awareness,promote their products,and encourage customer loyalty because they are a convenient means of conveying information.
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A) Pod casts
B) Wikis
C) Blogs
D) Social networking sites
E) Virtual realities Podcasts are audio or video files that can be downloaded from the Internet via a subscription that automatically delivers new content to listening devices or personal computers.
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The answer to this question is open-ende...View Answer
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A) Entertainment
B) Health care
C) A roadside fruit seller
D) Education
E) Software development Because the Internet lowers the cost of communication,it can contribute significantly to any industry or activity that depends on the flow of digital information such as entertainment,health care,government services,education,and computer services like software development.
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A) Download music
B) Send emails
C) Play games
D) Manage your grocery bill
E) Upload photos Social networking sites allow users to perform a variety of actions and offer a selection of services-but so far do not help people balance their grocery budgets.
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A) Use a virus checker frequently.
B) Never give out your personal information.
C) Do not use computers.
D) Increase the privacy settings on your Facebook account.
E) Never pay bills onlinE.The best way to protect yourself from online fraud is not to give out personal information while online.
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A) It is not less expensive.
B) Because electronic stocks are worth less.
C) Because investors can buy and sell investments themselves without hiring a trader.
D) Because there are good sales online.
E) It is a less popular option,therefore prices are lower. Trading is more inexpensive online because investors can buy and sell their own stocks,bonds,and mutual funds,without hiring someone to do it for them.
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A) Marketing
B) E-business
C) Business
D) Digital marketing
E) Social networking Digital marketing uses all digital media,including the Internet and mobile and interactive channels,to develop communication and exchanges with customers.
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A) control
B) connectivity
C) accessibility
D) addressability
E) interactivity The ability of a business to identify customers before they make a purchase is addressability.It is one of the distinguishing characteristics of digital communication.
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A) 6
B) 10
C) 14
D) 22
E) 38 Security breaches cost organizations an average of $6 million each time identity theft occurs,which is a substantial sum even for a large corporation.
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A) equipment
B) transaction speed
C) economic growth
D) productivity
E) cost In the future,most significant gains will come from productivity improvements within businesses.
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A) Control
B) Connectivity
C) Accessibility
D) Addressability
E) Interactivity The characteristic of interactivity in digital communications allows customers to express their needs and wants directly to the firm in response to its communications.
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