Question 1

Which element of the marketing mix is best adapted for digital media? How so?

Accepted Answer

Perhaps one of the best ways businesses ...

Question 2

What was IOWatch designed to do? How would it make money?

Accepted Answer

IOWatch,was designed to take users on vi...

Question 3

The correct blend of traditional and new digital media marketing will vary depending on the business,its size,and its target market.

Accepted Answer

A) True 
 B)False

Question 4

The Internet has helped marketers to reach target markets that were previously inaccessible to many businesses.

Accepted Answer

A) True 
 B)False

Question 5

What is the best way not to become a victim of online fraud or identity theft?

Accepted Answer

A)   Use a virus checker frequently.
B)   Never give out your personal information.
C)   Forget to update your virus software.
D)   Increase the privacy settings on your Facebook account.
E)   Never pay bills online.

Question 6

Marketers' ability to process orders electronically and increase the speed of communications thereby reducing costs,inefficiencies,and redundancies most relates to which element of the marketing mix?

Accepted Answer

A)   Product
B)   Pricing
C)   Distribution
D)   Advertising
E)   Promotion

Question 7

According to Forrester Research,which of the following groups of Internet users is most likely to post ratings and reviews of products and companies and to comment on blogs?

Accepted Answer

A)   Critics
B)   Conversationalists
C)   Collectors
D)   Joiners
E)   Inactives

Question 8

One of the greatest drawbacks of digital marketing is the ability of marketers and customers to easily share information.

Accepted Answer

A) True 
 B)False

Question 9

How has mobile marketing changed consumers' consumption patterns and how have marketers adapted?

Accepted Answer

Consumers are increasingly utilizing mob...

Question 10

It is up to businesses and entrepreneurs to develop _______ to achieve business success using existing and future technology.

Accepted Answer

A)   strategies
B)   products
C)   conventional channels
D)   viral campaigns
E)   illegal databases

Question 11

Which of the following is a downside to digital media?

Accepted Answer

A)   It is expensive to implement and to operate
B)   Most managers do not know how to use digital media
C)   Too many employees access information about the company
D)   Employees waste time at work on social networking sites and streaming music
E)   Communications become too rapid

Question 12

Why is investment trading less expensive online?

Accepted Answer

A)   It is required by law.
B)   Because electronic stocks are worth less when traded online.
C)   Because investors can buy and sell investments themselves without hiring a trader.
D)   Because there are good sales online.
E)   It is a less popular option,so therefore prices are lower.

Question 13

When seeking out information on a new product,consumers tend to trust _________ over _________.

Accepted Answer

A)   corporations,other consumers
B)   other consumers,corporations
C)   their neighbors,online reviews
D)   online reviews,printed reviews
E)   television infomercials,websites

Question 14

Discuss how digital marketing has altered the marketing mix.Be sure to outline what elements of the marketing mix have stayed the same.

Accepted Answer

While digital media have changed many el...

Question 15

Which of the following industries is not cited in your text as one that has been significantly affected by the Internet?

Accepted Answer

A)   Entertainment
B)   Health care
C)   Government services
D)   Small-scale farming
E)   Software development

Question 16

Marketers' new ability to convert all types of communications into digital media has created inefficient,expensive ways of connecting businesses and consumers and improved the flow and the usefulness of information.

Accepted Answer

A) True 
 B)False

Question 17

A Nielsen Marketing Research study revealed that,on average,consumers spend more time e-mailing than on social networking sites.

Accepted Answer

A) True 
 B)False

Question 18

What are some of the ways cybercriminals are using the Internet to commit online fraud?

Accepted Answer

This answer is very open-ended and stude...

Question 19

Internet markets are highly different from traditional markets.

Accepted Answer

A) True 
 B)False

Question 20

The Internet often impedes business transactions,making them slower and less efficient.

Accepted Answer

A) True 
 B)False

Exam 13: Digital Marketing and Social Networking

What was IOWatch designed to do? How would it make money?

Correct AnswerverifiedIOWatch,was designed to take users on vi...View AnswerShow Answer

Marketers' new ability to convert all types of communications into digital media has created inefficient,expensive ways of connecting businesses and consumers and improved the flow and the usefulness of information.

Correct AnswerverifiedShow Answer

What are some of the ways cybercriminals are using the Internet to commit online fraud?

Correct AnswerverifiedThis answer is very open-ended and stude...View AnswerShow Answer

When seeking out information on a new product,consumers tend to trust _________ over _________.

Correct AnswerverifiedShow Answer

Marketers' ability to process orders electronically and increase the speed of communications thereby reducing costs,inefficiencies,and redundancies most relates to which element of the marketing mix?

Correct AnswerverifiedShow Answer

It is up to businesses and entrepreneurs to develop _______ to achieve business success using existing and future technology.

Correct AnswerverifiedShow Answer

Internet markets are highly different from traditional markets.

Correct AnswerverifiedShow Answer

The Internet often impedes business transactions,making them slower and less efficient.

Correct AnswerverifiedShow Answer

A Nielsen Marketing Research study revealed that,on average,consumers spend more time e-mailing than on social networking sites.

Correct AnswerverifiedShow Answer

How has mobile marketing changed consumers' consumption patterns and how have marketers adapted?

Correct AnswerverifiedConsumers are increasingly utilizing mob...View AnswerShow Answer

The correct blend of traditional and new digital media marketing will vary depending on the business,its size,and its target market.

Correct AnswerverifiedShow Answer

Which of the following is a downside to digital media?

Correct AnswerverifiedShow Answer

What is the best way not to become a victim of online fraud or identity theft?

Correct AnswerverifiedShow Answer

Why is investment trading less expensive online?

Correct AnswerverifiedShow Answer

The Internet has helped marketers to reach target markets that were previously inaccessible to many businesses.

Correct AnswerverifiedShow Answer

Discuss how digital marketing has altered the marketing mix.Be sure to outline what elements of the marketing mix have stayed the same.

Correct AnswerverifiedWhile digital media have changed many el...View AnswerShow Answer

Which element of the marketing mix is best adapted for digital media? How so?

Correct AnswerverifiedPerhaps one of the best ways businesses ...View AnswerShow Answer

One of the greatest drawbacks of digital marketing is the ability of marketers and customers to easily share information.

Correct AnswerverifiedShow Answer

According to Forrester Research,which of the following groups of Internet users is most likely to post ratings and reviews of products and companies and to comment on blogs?

Correct AnswerverifiedShow Answer

Which of the following industries is not cited in your text as one that has been significantly affected by the Internet?

Correct AnswerverifiedShow Answer

Correct Answer
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IOWatch,was designed to take users on vi...
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Correct Answer
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Correct Answer
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This answer is very open-ended and stude...
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When seeking out information on a new product,consumers tend to trust _ over _.

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Correct Answer
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Correct Answer
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Correct Answer
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Consumers are increasingly utilizing mob...
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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While digital media have changed many el...
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Correct Answer
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Perhaps one of the best ways businesses ...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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