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_____ is the process by which we exchange or share meanings through a common set of symbols.People also assign meanings to feelings,ideas,facts,and attitudes.


A) Feedback
B) Promotion
C) Advertising
D) Publicity
E) Communication

Correct Answer

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Several factors affect the choice of promotional mix.Name five of these factors.

Correct Answer

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• Nature of the product (consumer or ind...

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For many years Jell-O gelatin has run advertisements that tell consumers there is "always room for Jell-O." This is an example of _____ promotion.


A) influence
B) amusement
C) informative
D) prevalent
E) reminder

Correct Answer

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