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Information gathered from contact records includes length of time of the interview, completions by quota categories, number of terminated interviews, reasons for termination, and so on.

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What are the two functions performed by a transition phrase in a survey?

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A transition phrase, such as "The survey...

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Self-administered surveys have very high response rates.

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Questionnaires should be designed to eliminate or at least minimize response order bias.

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Quotas are used to estimate the efficiency of interviewing.

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The first step in the process of designing a questionnaire is to select the appropriate data collection method.

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_____ are open-ended questions that enable respondents to reply in their own words.


A) Double negative questions
B) Loaded questions
C) Double-barreled questions
D) Unstructured questions
E) Leading questions

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If pretesting reveals that respondents have skipped a lot of questions or are circling the same answer for all questions within a group, it is a sign of possible boredom or tiring on the part of the respondent.

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While filling out a survey, a respondent comes across a statement that reads: "This survey is almost complete. There are only a few questions left." This statement is an example of a(n) :


A) introductory statement.
B) concluding statement.
C) transition phrase.
D) layout phrase.
E) skip phrase.

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The number of interviewers required in a study is typically mentioned in the cover letter.

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Questions related to income are considered sensitive in nature.

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Before beginning the process of designing a questionnaire, the researcher must obtain initial client approval.

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In questionnaires, screening questions are used to:


A) prevent unqualified respondents from being included in the study.
B) provide the respondents with an overview of the research.
C) arrange the sequence of questions from general to more specific based on research objectives.
D) identify difficult and sensitive questions and place them toward the end of each section.
E) eliminate or at least minimize response order bias.

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Which of the following is true of structured questions?


A) They are very difficult to code.
B) They are used less often in quantitative surveys in comparison to unstructured questions.
C) They are easier for respondents to answer than are unstructured questions.
D) They are often skipped by respondents.
E) They are open-ended questions that enable respondents to reply in their own words.

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An interviewer asks a person if he has traveled to foreign countries. The interviewee replies that he has not traveled to foreign countries. Based on this response, the interviewer decides to exclude him from his study. In this scenario, in order to exclude the interviewee from the study, the interviewer has used a(n) _____.


A) rating card
B) screening question
C) interviewer instruction
D) quota sheet
E) supervisor instruction

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A supervisor instruction form serves as a blueprint for training people to complete the interviewing process in a consistent fashion.

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Which of the following statements is true of unstructured questions?


A) They are ambiguous questions that contain at least two negatives.
B) They are often skipped by the respondents unless the questions are interesting.
C) They are loaded questions that suggest a socially desirable answer or involve an emotionally charged issue.
D) They are questions with a predetermined list of responses available to aid or limit the respondent's answers.
E) They include two or more different attributes or issues but allow the respondents to comment on only a single issue.

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Discuss the advantages and disadvantages of unstructured questions as compared to structured questions.

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Unstructured questions are open-ended qu...

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Describe the response order bias and the common methods variance.

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Response order bias occurs when the orde...

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One should avoid asking questions using a different measurement format in the same section of the questionnaire.

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