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Exam 3: Marketing Ethics

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Question 41

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In the "Bright Baby's Bright Idea" scenario,the CEO agreed to recommend that the company repackage and sell car seats in Mexico that had been recalled by the Consumer Product Safety Commission in the USA.This will not violate Mexican law,since the safety standards for car seats are different in Mexico,and it will save the company a lot of money.This action raises the ethical question of:

A) Would I like to be on the receiving end of this proposal?
B) Would I like to see a story in my local paper about this strategy?
C) Would I want my parents to know about my using this strategy?
D) Will I be able to look myself in the mirror after I implement this strategy?
E) all of these

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Question 42

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How does corporate social responsibility relate to ethics?

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Question 43

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If there are no correct answers to ethically troubling situations you might face in your career,how can you be expected to perform ethically?

Paul wants to work for a firm that demonstrates corporate social responsibility.Draw up a list of questions Paul could use in an interview to determine the level of commitment of potential employers.

Critique Steve Jansen's approach in Ethical and Societal Dilemma 3.1.You should find areas of both agreement and disagreement with his approach.

When the local school district decided to build a new school less than a mile from its chemical factory,the manager of Kaolinic Chemicals decided to develop an emergency response plan in case of an accident at the factory.The company was not required to have a plan,since the school is just beyond the accepted danger zone.What are the potential benefits to Kaolinic Chemicals of having an emergency response plan?

The idea that corporate social responsibility is unnecessary because the goal of any corporation is simply to make a profit has been thoroughly discredited and is no longer supported by economists or business people.

When Bernie Ebbers,WorldCom's CEO,was convicted of financial crimes,WorldCom was forced to merge with MCI.One of the ramifications of this merger was the loss of WorldCom's sponsorship of the Sea Pines Heritage PGA golf tournament.The tournament funds the Heritage Foundation,a major community charity.This example illustrates:

Products that may damage the environment,the use of sweatshop labor,and the marketing of dangerous products are examples of:

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision making situation,all parties relevant to the decision should engage in:

In the "Jeweler's Tarnished Image" scenario,Mrs.Billing,the owner,learns that her new jewelry party sales representative,Barb Stephens,is deceiving customers into buying the jewelry by claiming that Mrs.Billing is a widow whose husband was killed on a missionary trip.Mrs.Billing fires the sales rep,recognizing the __________ test of ethical action.

Firms with strong ethical climates tend to be more socially responsible.

When auditing expenses claimed by the university president,the auditors found extravagant spending on $1,000 per night hotels,banquets,and gourmet restaurants.The president was fired,alumni donations declined,and staff members--who were disturbed by the extravagance while staff salaries were frozen--quit their jobs.This example illustrates:

Ethos Water donates two percent of its profits to children in need of clean water.This action demonstrates that Ethos Water is a firm with a strong ethical climate.

Being socially responsible is generally considered:

In Ethical and Societal Dilemma 3.1,Steve Jansen's small retail store had the opportunity of running a promotion for a weight loss product that would generate 30% to 40% increase in revenue,but chose not to because a teenage girl had recently died from an eating disorder.Which stakeholders were Steve Jansen's primary concern when he chose not to run the promotion?

Why have many firms organized "crisis intervention teams?"

Merck & Co.,having learned from the Johnson & Johnson Tylenol incident,was quick to respond when the first reports of problems with Vioxx arose.

Compared to the average company,firms with strong ethical climates tend to:

The AMA Code of Ethics is silent with regard to: