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Exam 4: Analyzing the Marketing Environment

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Question 51

Multiple Choice

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When evaluating competitors,marketers need to assess competitors':

A) strengths.
B) weaknesses.
C) likely reaction to marketer's activities.
D) all of these.
E) none of these.

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Question 52

Multiple Choice

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Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different regions of the country.These politicians are appealing to differences in:

A) social concerns.
B) regional culture.
C) demographics.
D) generational cohorts.
E) country culture.

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Question 53

Multiple Choice

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Insight Guides,a line of travel books,provide travelers with background information about the peoples' beliefs,values,and customs.Insight Guides educate travelers about a country's:

The center of all marketing efforts is:

From a marketing perspective,what separates ______________ from the generation before them is that they are individualistic,value leisure time as a high priority,and are trying to maintain their youth.

When considering the use of a radio commercial in England that was designed for U.S.markets,a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?

After Hurricane Katrina,many long-time African American residents of New Orleans left but have not returned,while many Hispanics have moved to the area for work opportunities.For retail marketers in New Orleans,what does this change mean?

Generational cohorts are groups of people of the same generation who have similar purchase behavior because they have:

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through:

In recent decades,how has income distribution changed in the United States?

When you register your telephone number with the Do Not Call Registry you are responding to a need for:

An Uncle Ben's box of rice has a symbol stating that the packaging is made from 100% recycled material and encourages consumers to recycle.Identify the social trend being addressed by Uncle Ben's.

"Tweens" are part of which generational cohort?

Karen is a typical time-poor American consumer.She works 40+ hours per week,tries to keep up with her children's educational and recreational schedules,and often finds herself up late at night doing laundry while responding to e-mail messages and watching her few favorite shows recorded on Tivo.In response to the many American consumers whose lives are like Karen's,marketers are shifting advertising expenditures to:

International marketers new to the United States often struggle to define "American culture." What would these international marketers need to study in order to define "American culture" and what would they be likely to learn?

When marketers look at advertising media they often begin with viewer or listener profiles such as,age,income,gender,and race.They then compare the media profile with their target audience.These marketers are using _____________ to see if the media "fits" with their advertising agenda.

Which of these is a macroenvironmental factor?

Compared to other groups,the _______________ generational cohort is more likely to complain,need special attention,and take time browsing before making a purchase decision.

Which generational cohort in the United States is the fastest-growing?

Gaetana is the new marketing director for a local theater.One of her major responsibilities is to monitor and manage aspects of the theater's immediate environment.What will Gaetana monitor and manage?