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Exam 17: Retailing and Omnichannel Marketing

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Question 51

Multiple Choice

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As a type of retailer,category specialists offer

A) a broad assortment of merchandise.
B) highly trained personnel throughout the stores.
C) a narrow but deep assortment of merchandise.
D) highly attractive loyalty programs.
E) a limited, but complementary merchandise assortment.

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Question 52

Multiple Choice

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Retailers use __________ to communicate with or sell to consumers through wireless handheld devices.

A) virtual media
B) mobile commerce
C) cooperative advertising
D) share of wallet tactics
E) social media advertising

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Question 53

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Anbinh Fashions is launching a new line of one-of-a-kind designer jewelry.Each piece is handcrafted,and production volumes will be very low.To emphasize the unique nature of this jewelry,Anbinh Fashions will most likely choose _________ distribution.

It is often difficult for retailers to distinguish themselves from their competitors through the merchandise they carry because

Many retailers and some manufacturers use an omnichannel or multichannel strategy in which they sell in more than one channel,(e.g.,store,catalog,Internet).

Coca-Cola wants its product available everywhere-grocery stores,convenience stores,restaurants,and vending machines.The more exposure the products get,the more they sell.The company is employing a (an) ________ strategy.

Sophia could not afford expensive furnishings,but wanted a stylish home.After researching many options,she went to a local Target to purchase the trendy lamps,pillows,and art featured on its ads and website.As a consumer,which retailing challenge was Sophia likely responding to?

Carol manages a cell phone store and is debating how much personal selling and customer service she should utilize as part of her promotion strategy.What would you recommend and why?

One of retailers' most fundamental activities is providing the right mix of merchandise and services that satisfies the needs of the target market.

Category specialists are also known as category killers.

Which of the following retail stores would emphasize personal selling the most as part of the firm's promotional efforts?

__________ is the term used to describe the situation when retailers use some combination of stores,catalogs,and the Internet to sell merchandise.

Retailers can gain valuable knowledge about their customers from the transaction process and from

If a manufacturer had a full range of products,in a number of different container sizes,which kind of store would the company be least likely to choose as a retailing partner?

Choosing the right retailing partners and knowing where target customers expect to find products are key to a manufacturer's success.

Today,large retailers dictate to their suppliers what should be made.

__________ are combating competitive pressures by offering fresh food and healthy fast food,tailoring assortments to local markets,opening locations closer to where consumers work and shop,and adding new services.

In what type of retail situation would the old cliché "location,location,location" be true?

The percentage of a customer's purchases made from a particular retailer is referred to as

Retailers address the conflict between consumers wanting or needing only one item and manufacturers wanting to produce and ship in quantity by providing