Question 1

A practice whereby one firm's marketing channel is used to sell another firm's products, is referred to as _________.

Accepted Answer

A)  dual distribution
B)  a strategic channel alliance
C)  cooperative distribution
D)  an integrated channel alliance
E)  a multi-channel venture

Question 2

Sports Port, a motorcycle and fishing boat retailer located in a small northern Minnesota town, was the world's largest dealer for Crestliner fishing boats.In order to meet the demand of his many customers, the owner of Sports Port worked with a wide variety of channel members, ranging from the manufacturer of the boats to trucking firms, other retailers, and even detailers.Such a diverse channel of distribution often resulted in channel conflict.However, due to his strong consumer following, the owner of Sports Port had the power to resolve disputes between channel members.The owner of Sports Port served as the __________ in the channel of distribution.

Accepted Answer

A)  wholesaler
B)  producer
C)  channel captain
D)  channel spokesperson
E)  sole channel intermediary

Question 3

A(n)  _________ is an intermediary who sells to consumers.

Accepted Answer

A)  agent
B)  wholesaler
C)  retailer
D)  distributor
E)  broker

Question 4

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Accepted Answer

A)  successive stages of production and distribution are under shared ownership with all links in the marketing chain sharing title to the goods.
B)  corporate vertical marketing systems can incorporate both forward and backward integration.
C)  corporate vertical marketing systems reduce distribution costs but also limit control.
D)  capital investment increases but fixed costs decrease with corporate vertical marketing systems.
E)  corporate vertical marketing systems are only effective with low-end consumer goods.

Question 5

Direct channel refers to

Accepted Answer

A)  when producers and end-users deal with each other on a one-on-one basis.
B)  when intermediaries that are between the producer and consumer and perform numerous channel functions.
C)  when a firm reaches different buyers by employing two or more different types of channels for the same basic product.
D)  when an intermediary sells to other intermediaries, usually to retailers; usually in consumer markets.
E)  when an agent or broker brings the ultimate consumer to the manufacturer.

Question 6

Give an example of a customer service standard that would apply to each of three different types of channel intermediaries.

Accepted Answer

The student may provide variations of th...

Question 7

Electronic marketing channels refer to

Accepted Answer

A)  the employment of the internet to make products and services available for consumption or use by consumers or business buyers.
B)  a firm's computer driven inventory management through an entirely mechanized warehousing system.
C)  intranet systems linking all aspects of production across state and country borders within a single firm.
D)  manufacturers that specialize in the creation and production of microprocessors used in industrial markets.
E)  the name given to all internet addresses that end in ".com" to indicate the site is a profit bearing site.

Question 8

When a retailer owns a manufacturing operation, it is referred to as

Accepted Answer

A)  forward integration.
B)  backward integration.
C)  vertical integration.
D)  a joint venture.
E)  horizontal integration.

Question 9

Extending credit to customers would be an example of a __________ function.

Accepted Answer

A)  transactional
B)  logistical
C)  facilitating
D)  buying
E)  risk taking

Question 10

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "b" would be a good example of purchasing a _________.

Accepted Answer

A)  cray supercomputer
B)  magnetic resonance imaging machine
C)  john Deere excavator
D)  industrial fasteners
E)  electrical products

Question 11

A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "B," would be _________.

Accepted Answer

A)  retailer
B)  middleman
C)  wholesaler
D)  distributor
E)  agent or broker

Question 12

The four major considerations for satisfying buyer requirements when designing distribution channels include: (1)  information, (2)  convenience, (3)  pre-or post-sale services, and (4)

Accepted Answer

A)  availability.
B)  product familiarity.
C)  variety.
D)  name recognition.
E)  adaptability.

Question 13

Figure 13-6 
-H&R Block (figure 13-6 above)  is an example of a __________ franchise system.

Accepted Answer

A)  service-sponsored
B)  wholesaler-sponsored
C)  horizontal-marketing
D)  administered-sponsored
E)  customer-generated

Question 14

Callaway markets its products through on-and off-course golf retailers and sporting goods retailers, and also has its own online store, which makes it a full-fledged

Accepted Answer

A)  cross channel marketer
B)  multichannel marketer
C)  industrial marketer
D)  direct marketer
E)  merchant marketer

Question 15

Conflict that occurs between two different levels in a marketing channel is referred to as

Accepted Answer

A)  corporate conflict.
B)  horizontal conflict.
C)  vertical conflict.
D)  administered conflict.
E)  contractual conflict.

Question 16

As the number of intermediaries between a producer and buyer increases, the channel is viewed as increasing in _________.

Accepted Answer

A)  variety
B)  scope
C)  depth
D)  scale
E)  length

Question 17

Exclusive distribution refers to

Accepted Answer

A)  the distribution of products or services where currently there are no other competitors.
B)  the distribution of products or services exclusively in either a profit-generating environment or in a nonprofit sector.
C)  the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
D)  a level of distribution density whereby only one retailer in a geographical area carries the firms products.
E)  the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.

Question 18

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and _________.

Accepted Answer

A)  channeling
B)  strategizing
C)  acting as a liaison
D)  risk taking
E)  merchandising

Question 19

The constant pressure for faster response time in replenishing inventory and extensive use of technology have contributed to the use of _________.

Accepted Answer

A)  supplier-managed inventory
B)  supply chain inventory
C)  logistics-managed inventory
D)  a just-in-time system
E)  vendor-managed inventory

Question 20

An important feature of customer-driven supply chain management is its application of __________ that allows companies to share and operate systems for order processing, transportation scheduling, and inventory and facility management.

Accepted Answer

A)  wholesaler cooperatives
B)  mathematical and statistical models
C)  sophisticated information technology
D)  continuous inventory management
E)  standardized distribution protocols

Exam 13: Managing Marketing Channels and Supply Chains

Direct channel refers to

Correct Answer
verified

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "b" would be a good example of purchasing a _________.

Correct Answer
verified

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and _________.

Correct Answer
verified

Extending credit to customers would be an example of a __________ function.

Correct Answer
verified

Callaway markets its products through on-and off-course golf retailers and sporting goods retailers, and also has its own online store, which makes it a full-fledged

Correct Answer
verified

Conflict that occurs between two different levels in a marketing channel is referred to as

Correct Answer
verified

As the number of intermediaries between a producer and buyer increases, the channel is viewed as increasing in _________.

Correct Answer
verified

A practice whereby one firm's marketing channel is used to sell another firm's products, is referred to as _________.

Correct Answer
verified

A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "B," would be _________.

Correct Answer
verified

The four major considerations for satisfying buyer requirements when designing distribution channels include: (1) information, (2) convenience, (3) pre-or post-sale services, and (4)

Correct Answer
verified

An important feature of customer-driven supply chain management is its application of __________ that allows companies to share and operate systems for order processing, transportation scheduling, and inventory and facility management.

Correct Answer
verified

Figure 13-6 -H&R Block (figure 13-6 above) is an example of a __________ franchise system.

Correct Answer
verified

Electronic marketing channels refer to

Correct Answer
verified

The constant pressure for faster response time in replenishing inventory and extensive use of technology have contributed to the use of _________.

Correct Answer
verified

Exclusive distribution refers to

Correct Answer
verified

When a retailer owns a manufacturing operation, it is referred to as

Correct Answer
verified

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct Answer
verified

A(n) _________ is an intermediary who sells to consumers.

Correct Answer
verified

Give an example of a customer service standard that would apply to each of three different types of channel intermediaries.

Correct Answer
verified
The student may provide variations of th...
View Answer

Correct Answer
verified

Exam 13: Managing Marketing Channels and Supply Chains

Direct channel refers to

Correct AnswerverifiedShow Answer

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "b" would be a good example of purchasing a _________.

Correct AnswerverifiedShow Answer

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and _________.

Correct AnswerverifiedShow Answer

Extending credit to customers would be an example of a __________ function.

Correct AnswerverifiedShow Answer

Callaway markets its products through on-and off-course golf retailers and sporting goods retailers, and also has its own online store, which makes it a full-fledged

Correct AnswerverifiedShow Answer

Conflict that occurs between two different levels in a marketing channel is referred to as

Correct AnswerverifiedShow Answer

As the number of intermediaries between a producer and buyer increases, the channel is viewed as increasing in _________.

Correct AnswerverifiedShow Answer

A practice whereby one firm's marketing channel is used to sell another firm's products, is referred to as _________.

Correct AnswerverifiedShow Answer

A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "B," would be _________.

Correct AnswerverifiedShow Answer

The four major considerations for satisfying buyer requirements when designing distribution channels include: (1) information, (2) convenience, (3) pre-or post-sale services, and (4)

Correct AnswerverifiedShow Answer

An important feature of customer-driven supply chain management is its application of __________ that allows companies to share and operate systems for order processing, transportation scheduling, and inventory and facility management.

Correct AnswerverifiedShow Answer

Figure 13-6 -H&R Block (figure 13-6 above) is an example of a __________ franchise system.

Correct AnswerverifiedShow Answer

Electronic marketing channels refer to

Correct AnswerverifiedShow Answer

The constant pressure for faster response time in replenishing inventory and extensive use of technology have contributed to the use of _________.

Correct AnswerverifiedShow Answer

Exclusive distribution refers to

Correct AnswerverifiedShow Answer

When a retailer owns a manufacturing operation, it is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct AnswerverifiedShow Answer

A(n) _________ is an intermediary who sells to consumers.

Correct AnswerverifiedShow Answer

Give an example of a customer service standard that would apply to each of three different types of channel intermediaries.

Correct AnswerverifiedThe student may provide variations of th...View AnswerShow Answer

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The student may provide variations of th...
View Answer

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