Question 1

Which type of distribution lies between the two distribution extremes, combining some market coverage benefits and some control over resale?

Accepted Answer

A)  intensive distribution
B)  discriminate distribution
C)  exclusive distribution
D)  selective distribution
E)  concentrated distribution

Question 2

Kraft Foods distributes Starbucks coffee in U.S. supermarkets and internationally. These firms are most likely using __________ strategy.

Accepted Answer

A)  multi-channel distribution
B)  a direct marketing channel
C)  a cooperative distribution channel
D)  a strategic channel alliance
E)  a dual distribution agreement

Question 3

The process of reclaiming recyclable and reusable materials, returns, and reworks from the point-of-consumption or use for repair, remanufacturing, redistribution, or disposal is referred to as

Accepted Answer

A)  salvage marketing.
B)  materials transformation.
C)  reverse materials handling.
D)  reverse logistics.
E)  cause-related marketing.

Question 4

A marketing channel intermediary that contacts potential customers, promotes products, and seeks orders would be engaging in a(n)  __________ function.

Accepted Answer

A)  transactional
B)  logistical
C)  facilitating
D)  risk taking
E)  assorting

Question 5

In some instances, firms pair multiple channels with a multibrand strategy. The purpose of this strategy would be to __________ of the firm's family brand and differentiate its marketing channels.

Accepted Answer

A)  create greater perceived value
B)  maximize channel profits
C)  minimize cannibalization
D)  generate awareness
E)  create a backup channel

Question 6

A retailer refers to

Accepted Answer

A)  an intermediary who sells only to other intermediaries.
B)  any intermediary between a manufacturer and industrial markets.
C)  an intermediary who sells to other distributors.
D)  an intermediary who takes possession of a product, alters it in some way, and then sells it to the ultimate consumer.
E)  an intermediary who sells to consumers.

Question 7

A commonly used indirect channel moves product from producer to retailer to consumer. This channel is used when

Accepted Answer

A)  the cost of maintaining inventory is low.
B)  the cost of inventory makes it too expensive to use a wholesaler.
C)  there is little if any seasonal demand.
D)  the risk lies solely with the manufacturer.
E)  the retail outlets are regionally located.

Question 8

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: safe delivery, complete delivery, and __________.

Accepted Answer

A)  honest and accurate pricing
B)  quality products
C)  consistent lead time
D)  a well-informed delivery staff
E)  product warranties

Question 9

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and __________.

Accepted Answer

A)  storing
B)  financing
C)  transporting
D)  risk taking
E)  merchandising

Question 10

Briefly explain the differences between the terms supply chain management and the marketing channel.

Accepted Answer

Supply chain management is the integrati...

Question 11

-A variety of terms are used for marketing intermediaries. According to Figure 12-1 above, Box A represents a(n)  __________.

Accepted Answer

A)  retailer
B)  middleman
C)  wholesaler
D)  distributor
E)  agent or broker

Question 12

Which buyer requirement would be most important in choosing a channel for a financial service for a consumer who is interested in setting up a retirement account?

Accepted Answer

A)  information
B)  context
C)  variety
D)  pre- and postsale services
E)  adaptation

Question 13

-A variety of terms are used for marketing intermediaries. According to Figure 12-1 above, D represents a(n)  __________.

Accepted Answer

A)  retailer
B)  wholesaler
C)  distributor
D)  agent or broker
E)  middleman

Question 14

An administered vertical marketing system refers to a marketing system

Accepted Answer

A)  that achieves coordination at successive stages of production and distribution by contractual agreements between channel members.
B)  that achieves coordination at successive stages of production and distribution by cooperation and consensus among all members of the marketing chain.
C)  that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
D)  where a channel member (producer, wholesaler, or retailer)  is elected to coordinate, direct, and support all other channel members.
E)  that is run and coordinated completely outside the traditional chain of distribution by a firm that specializes in that industry's specific logistics needs.

Question 15

Cross-docking is most closely related to __________.

Accepted Answer

A)  efficient supply chains
B)  intermodal transportation
C)  responsive supply chains
D)  reverse logistics
E)  exclusive distribution

Question 16

The importance of time, dependability, communication, and convenience are all important concepts of __________, within the context of the supply chain.

Accepted Answer

A)  customer service
B)  supplier service
C)  wholesaler service
D)  retailer service
E)  stakeholder service

Question 17

Callaway Golf markets its products through on- and off-course golf retailers and sporting goods retailers, and also has its own online store, which makes it a full-fledged

Accepted Answer

A)  cross channel marketer.
B)  multichannel marketer.
C)  industrial marketer.
D)  direct marketer.
E)  remarketer.

Question 18

What are the utilities created by marketing intermediaries? Describe each one.

Accepted Answer

Marketing intermediaries help create fou...

Question 19

What are the functions performed by intermediaries?

Accepted Answer

Intermediaries perform three functions: ...

Question 20

A channel captain refers to

Accepted Answer

A)  a member of a distribution channel that takes control through hegemony (power is not assigned, but assumed) .
B)  a channel member (producer, wholesaler, or retailer)  who coordinates, directs, and supports other channel members.
C)  a channel team member known for his or her expertise in cutting through red tape.
D)  a person responsible for implementing a firm's a mission statement, linking all members of the marketing channel through a common goal.
E)  the person with greatest authority who represents his or her channel in the distribution chain.

Exam 12: Managing Marketing Channels and Supply Chains

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: safe delivery, complete delivery, and __________.

Correct AnswerverifiedShow Answer

What are the utilities created by marketing intermediaries? Describe each one.

Correct AnswerverifiedMarketing intermediaries help create fou...View AnswerShow Answer

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and __________.

Correct AnswerverifiedShow Answer

A commonly used indirect channel moves product from producer to retailer to consumer. This channel is used when

Correct AnswerverifiedShow Answer

Which type of distribution lies between the two distribution extremes, combining some market coverage benefits and some control over resale?

Correct AnswerverifiedShow Answer

-A variety of terms are used for marketing intermediaries. According to Figure 12-1 above, D represents a(n) __________.

Correct AnswerverifiedShow Answer

A retailer refers to

Correct AnswerverifiedShow Answer

The process of reclaiming recyclable and reusable materials, returns, and reworks from the point-of-consumption or use for repair, remanufacturing, redistribution, or disposal is referred to as

Correct AnswerverifiedShow Answer

-A variety of terms are used for marketing intermediaries. According to Figure 12-1 above, Box A represents a(n) __________.

Correct AnswerverifiedShow Answer

A channel captain refers to

Correct AnswerverifiedShow Answer

An administered vertical marketing system refers to a marketing system

Correct AnswerverifiedShow Answer

The importance of time, dependability, communication, and convenience are all important concepts of __________, within the context of the supply chain.

Correct AnswerverifiedShow Answer

What are the functions performed by intermediaries?

Correct AnswerverifiedIntermediaries perform three functions: ...View AnswerShow Answer

Which buyer requirement would be most important in choosing a channel for a financial service for a consumer who is interested in setting up a retirement account?

Correct AnswerverifiedShow Answer

A marketing channel intermediary that contacts potential customers, promotes products, and seeks orders would be engaging in a(n) __________ function.

Correct AnswerverifiedShow Answer

Callaway Golf markets its products through on- and off-course golf retailers and sporting goods retailers, and also has its own online store, which makes it a full-fledged

Correct AnswerverifiedShow Answer

In some instances, firms pair multiple channels with a multibrand strategy. The purpose of this strategy would be to __________ of the firm's family brand and differentiate its marketing channels.

Correct AnswerverifiedShow Answer

Cross-docking is most closely related to __________.

Correct AnswerverifiedShow Answer

Briefly explain the differences between the terms supply chain management and the marketing channel.

Correct AnswerverifiedSupply chain management is the integrati...View AnswerShow Answer

Kraft Foods distributes Starbucks coffee in U.S. supermarkets and internationally. These firms are most likely using __________ strategy.

Correct AnswerverifiedShow Answer

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Marketing intermediaries help create fou...
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Intermediaries perform three functions: ...
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Supply chain management is the integrati...
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