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Exam 5: Understanding Customers: Business-To-Consumer Markets

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Question 1

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According to the Model of the Consumer Decision Process,the marketing activities that affect consumer decision process include the value proposition,technology,and marketing communications.

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Question 2

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In 2009,_______ percent of the workforce was made up of women.

A) 46
B) 23
C) 54
D) 31
E) 65

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Question 3

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Judy works at XYZ Pizza shop.She is a single mom and makes minimum wage.She recently purchased a BMW.This is an example of a(n) ____.

Tamara is searching for a new camera.This is a ____,so the entire process will take longer.

Marketers can affect learning by providing information using a message,format,and delivery that will encourage customers to retain the information in memory.

While culture affects people in many ways,three factors are particularly relevant in consumer behavior: ______.

Internet marketers have used the personas created by individuals on social Web sites to understand consumers' relationship with the Web community and company brands.

Perception is a system to select,organize,and interpret information to create a useful,informative picture of the world.

On average,we are exposed to as many as ______ messages daily.Since we cannot process,let alone retain all of these messages,we employ a psychological tool known as selective awareness.

Marcy has a(n) ____ set,this encompasses the strongest purchase options for her.

What are gender roles? Provide an example of how they have changed over time in the United States.

Why are marketers concerned about how products are disposed once they are no longer in use? What are companies doing to be more environmentally aware?

Throughout the life cycle stages,consumers typically stick with the same products and purchase decisions.

Someone suffering from flu and seeking information from friends,doctors,or medical Web sites about the best over-the-counter remedy for specific symptoms is engaged in _______.

Explain post-purchase dissonance.How do consumers reduce dissonance? How can companies help reduce dissonance?

Many factors contribute to the final product choice decision.List and explain four purchase event characteristics that affect the actual choice decision.Are all/any of these characteristics under the marketer's control? How do consumers make final purchase decisions?

What is language? Give an example of how language conveys much more about society and values.

Sabrina recently purchased a house and now she is fielding anxiety and doubts about her purchase.This is also known as ______.

Maslow's Hierarchy of Needs Theory suggests that humans have wants and needs that influence their behavior.People advance only to the next level if the lower needs are met.The order of the needs is ___________.

Both internal and external forces influence consumers in the decision making process.Explain the internal psychological and personal characteristics that affect consumer choices.