Question 1

Top management sets the ethical tone for the entire organization.

Accepted Answer

A) True 
 B)False

Question 2

Marketing ethics and social responsibility mean the same thing.

Accepted Answer

A) True 
 B)False

Question 3

As a firm fulfills its basic economic responsibilities, it must simultaneously

Accepted Answer

A)  treat its employees equitably.
B)  follow a code of business ethics.
C)  utilize green marketing techniques.
D)  have a philanthropic focus.
E)  obey laws and regulations.

Question 4

A bribe offered to benefit an organization is generally considered acceptable.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements is false?

Accepted Answer

A)  If an ethical or social responsibility issue can withstand open discussion that results in agreement or limited debate, an acceptable solution may exist.
B)  A company that supports both socially responsible decisions and adheres to a code of conduct is likely to have a positive impact on society.
C)  If other persons in the organization approve of an activity and it is legal and customary within the industry, chances are that the activity is acceptable from both an ethical and social responsibility perspective.
D)  Social responsibility and marketing ethics are interrelated.
E)  Social responsibility and marketing ethics are the same thing and can be used interchangeably.

Question 6

​The Federal Drug Administration (FDA)  has established the following requirements relating to the ingredients labelling on food products: 
 ∙\bullet∙ Labels must be placed on the product in a location most likely to be seen by the consumer.
 ∙\bullet∙ Labels must include quantity of and type of ingredients included in the food product.
 ∙\bullet∙ Labels must be printed in a specific font size.Regarding these requirements, which one of the following statements is correct?

Accepted Answer

A)  This is an example of marketing ethics as determined by a government regulator.
B)  This is an example of marketing ethics as determined by a private-interest group.
C)  The primary objective of these requirements is to enhance competition in the marketplace.
D)  The primary objective of these requirements is make food packaging educational.
E)  The primary objective of these requirements is to assist consumers with their recipes.

Question 7

Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?

Accepted Answer

A)  Most do not believe that unethical conduct will lead to success and refrain from taking unethical opportunities.
B)  They believe that unethical behavior is useful in the short run but detrimental in the long run.
C)  They feel that codes of conduct will eliminate any unethical behavior from occurring in their organizations.
D)  They believe that unethical behavior will be harmful in the short run but have little impact in the long run.
E)  Most do not see ethical or unethical behavior as a concern to their organization because the opportunities do not exist.

Question 8

Which of the following is not one of the four objectives that environmentalists believe companies should implement in order to sustain the natural environment?

Accepted Answer

A)  Eliminate the concept of waste.
B)  Reinvent the concept of a product.
C)  Force consumers to recycle products.
D)  Make prices reflect the true cost of a product.
E)  Make environmentalism profitable.

Question 9

Instead of addressing the question ____, many environmentalists and marketers believe the question should be ____.

Accepted Answer

A)  "How can we reduce costs?"; "How can we keep prices low?"
B)  "Where should we dispose of waste?"; "How can we protect society?"
C)  "How can we make products better?"; "How can we reduce waste?"
D)  "How can environmentalism be profitable?"; "Where is the benefit of environmental efforts?"
E)  "What should we do with our waste?"; "How can we produce products without waste?"

Question 10

Marketing ethics relates to individual and group evaluations about what is right or wrong in a particular marketing decision-making situation; social responsibility deals with the total impact of marketing decisions on society.

Accepted Answer

A) True 
 B)False

Question 11

Kaitlyn understands that even small businesses like her local catering business have certain responsibilities to society. She knows that she must abide by the laws that apply to her business and try to make a profit. What are the other obligations Kaitlyn should know?

Accepted Answer

A)  Ethical and moral
B)  Economic and ethical
C)  Philanthropic and legal
D)  Environmental and ethical
E)  Ethical and philanthropic

Question 12

Since most ethical choices pertaining to marketing decisions are jointly made, an organization must ensure the ____ reflects the organization's values, beliefs and norms.

Accepted Answer

A)  code of ethics
B)  code of conduct
C)  enforcement of ethical standards and screening techniques
D)  employee self-regulation and screening procedures
E)  organizational or corporate culture

Question 13

Marketing ethics concerns the impact of an organization's decisions on society, whereas social responsibility relates to individual decisions.

Accepted Answer

A) True 
 B)False

Question 14

Ethical choices in business situations are most often made

Accepted Answer

A)  by top managers.
B)  by front-line employees.
C)  jointly in work groups and committees.
D)  in consultation with family, friends, and coworkers.
E)  individually.

Question 15

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ____ orientation.

Accepted Answer

A)  marketing
B)  sales
C)  production
D)  stakeholder
E)  citizen

Question 16

Codes of conduct (ethics) are formalized rules and standards that describe what the company expects of its employees in terms of ethical behavior.

Accepted Answer

A) True 
 B)False

Question 17

What is the major difference between social responsibility and marketing ethics?

Accepted Answer

A)  Marketing ethics varies by industry whereas social responsibility involves universal rules of conduct.
B)  There is legislation that deals with marketing ethics, but none for socially responsible practices.
C)  Marketing ethics is concerned with organizational practices, and social responsibility is concerned with individual behavior.
D)  There is no difference; they are synonymous terms.
E)  Social responsibility deals with the total effect of marketing decisions on society, whereas marketing ethics relates to individual and group evaluations in marketing situations.

Question 18

Define and describe the importance of social responsibility in marketing.

Accepted Answer

In marketing, social responsibility is d...

Question 19

Product testing for reliability and quality helps to ensure a consumer's right to

Accepted Answer

A)  be heard.
B)  be informed.
C)  choose.
D)  performance.
E)  safety.

Question 20

How can a code of conduct encourage ethical behavior in an organization?

Accepted Answer

To improve ethics, many organizations ha...

Exam 4: Social Responsibility and Ethics in Marketing

As a firm fulfills its basic economic responsibilities, it must simultaneously

Correct Answer
verified

Define and describe the importance of social responsibility in marketing.

Correct Answer
verified
In marketing, social responsibility is d...
View Answer

Top management sets the ethical tone for the entire organization.

Correct Answer
verified

Marketing ethics relates to individual and group evaluations about what is right or wrong in a particular marketing decision-making situation; social responsibility deals with the total impact of marketing decisions on society.

Correct Answer
verified

What is the major difference between social responsibility and marketing ethics?

Correct Answer
verified

Codes of conduct (ethics) are formalized rules and standards that describe what the company expects of its employees in terms of ethical behavior.

Correct Answer
verified

Which of the following is not one of the four objectives that environmentalists believe companies should implement in order to sustain the natural environment?

Correct Answer
verified

Marketing ethics and social responsibility mean the same thing.

Correct Answer
verified

Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?

Correct Answer
verified

Which of the following statements is false?

Correct Answer
verified

Correct Answer
verified

Product testing for reliability and quality helps to ensure a consumer's right to

Correct Answer
verified

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ____ orientation.

Correct Answer
verified

A bribe offered to benefit an organization is generally considered acceptable.

Correct Answer
verified

Ethical choices in business situations are most often made

Correct Answer
verified

Since most ethical choices pertaining to marketing decisions are jointly made, an organization must ensure the ____ reflects the organization's values, beliefs and norms.

Correct Answer
verified

How can a code of conduct encourage ethical behavior in an organization?

Correct Answer
verified
To improve ethics, many organizations ha...
View Answer

Instead of addressing the question , many environmentalists and marketers believe the question should be .

Correct Answer
verified

Marketing ethics concerns the impact of an organization's decisions on society, whereas social responsibility relates to individual decisions.

Correct Answer
verified

Kaitlyn understands that even small businesses like her local catering business have certain responsibilities to society. She knows that she must abide by the laws that apply to her business and try to make a profit. What are the other obligations Kaitlyn should know?

Correct Answer
verified

Exam 4: Social Responsibility and Ethics in Marketing

As a firm fulfills its basic economic responsibilities, it must simultaneously

Correct AnswerverifiedShow Answer

Define and describe the importance of social responsibility in marketing.

Correct AnswerverifiedIn marketing, social responsibility is d...View AnswerShow Answer

Top management sets the ethical tone for the entire organization.

Correct AnswerverifiedShow Answer

Marketing ethics relates to individual and group evaluations about what is right or wrong in a particular marketing decision-making situation; social responsibility deals with the total impact of marketing decisions on society.

Correct AnswerverifiedShow Answer

What is the major difference between social responsibility and marketing ethics?

Correct AnswerverifiedShow Answer

Codes of conduct (ethics) are formalized rules and standards that describe what the company expects of its employees in terms of ethical behavior.

Correct AnswerverifiedShow Answer

Which of the following is not one of the four objectives that environmentalists believe companies should implement in order to sustain the natural environment?

Correct AnswerverifiedShow Answer

Marketing ethics and social responsibility mean the same thing.

Correct AnswerverifiedShow Answer

Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?

Correct AnswerverifiedShow Answer

Which of the following statements is false?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Product testing for reliability and quality helps to ensure a consumer's right to

Correct AnswerverifiedShow Answer

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ____ orientation.

Correct AnswerverifiedShow Answer

A bribe offered to benefit an organization is generally considered acceptable.

Correct AnswerverifiedShow Answer

Ethical choices in business situations are most often made

Correct AnswerverifiedShow Answer

Since most ethical choices pertaining to marketing decisions are jointly made, an organization must ensure the ____ reflects the organization's values, beliefs and norms.

Correct AnswerverifiedShow Answer

How can a code of conduct encourage ethical behavior in an organization?

Correct AnswerverifiedTo improve ethics, many organizations ha...View AnswerShow Answer

Instead of addressing the question ____, many environmentalists and marketers believe the question should be ____.

Correct AnswerverifiedShow Answer

Marketing ethics concerns the impact of an organization's decisions on society, whereas social responsibility relates to individual decisions.

Correct AnswerverifiedShow Answer

Kaitlyn understands that even small businesses like her local catering business have certain responsibilities to society. She knows that she must abide by the laws that apply to her business and try to make a profit. What are the other obligations Kaitlyn should know?

Correct AnswerverifiedShow Answer

Correct Answer
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In marketing, social responsibility is d...
View Answer

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Correct Answer
verified
To improve ethics, many organizations ha...
View Answer

Instead of addressing the question , many environmentalists and marketers believe the question should be .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified