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Exam 10: Questionnaire Design

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Question 1

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When a question has only two possible choices, it is referred to as a _____________question.

A) dichotomous
B) qualitative
C) multiple choice
D) scaled-response
E) none of the above

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Question 2

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The wording of a question should be ambiguous in order to limit bias.

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Question 3

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Screening questions are used to determine if someone is qualified to participate in a study.

Counterbiasing statements are typically made near the beginning of a survey.

What element of probing is found when the researcher asks, "How many cups of coffee did you drink yesterday?"

A yes-no question is an example of a dichotomous question.

What element of probing is found when you the researcher say, "Can you repeat the question I just asked in your own words?"

Which of the following questions potentially biases the respondents?

Questions such as "do you often shop in value stores like Target or Wal-Mart?" could________.

What type of question is the following? Which of the following age categories best describes your age? ____0-18 ____19-24 ____25-34 ____35 and over

"In the space below, please write down your three favorite flavors of ice cream" is an example of what type of question?

When writing a questionnaire, it is often effective to use industry jargon.

A screening question is used to:

During an interview with a respondent, you ask them to give you an example for their most recent answer. This would be a _________________. a. Request for classification b. Request for comparison c. Request for elaboration d. Request for word association

Suppose the major attributes for iPad-type devices are as follows: 1) ability to download books; 2) ability to connect to the Internet; 3) backlit non-glare screens that you can read outside on a sunny day; 4) priced under $250; and 5) ability to dock with a jump drive. Management wants to know which attributes are considered most important by potential consumers. Construct a question to meet such an objective.

"Do you own a cell phone? ____YES ____NO" is an example of which type of question format?

What are Field Management Companies and when are they cost effective?

Which of the following would not be a good practice regarding question sequencing?

"First National Bank is….. progressive ____|____|____|____|____ backward" is which of the following question formats?

A researcher who wants to know consumers' perceptions of the taste and temperature of a restaurant's food should combine these attributes into a single question.