Question 1

Social media communities develop and operate their own custom, proprietary, social networking application software.

Accepted Answer

A) True 
 B)False

Question 2

What was the purpose of traditional customer relationship management (CRM)?

Accepted Answer

In the past, organizations controlled their relationships with customers using structured processes and related information systems.In fact, the primary purpose of traditional CRM was to manage customer touches.Traditional CRM ensured that an organization spoke to customers with one voice and that it controlled the messages, the offers, and even the support that customers received based on the value of each particular customer.

Question 3

Why do advertisers like digital advertising?

Accepted Answer

Advertisers like digital ads because unl...

Question 4

Value chains determine ________.

Accepted Answer

A)  social media's requirements
B)  social media's flow
C)  unstructured business processes
D)  structured business processes

Question 5

Some companies hire staff to maintain their social media (SM)presence, promote their products, build relationships, and manage their image.

Accepted Answer

A) True 
 B)False

Question 6

According to business literature, describe three types of capital that are used.

Accepted Answer

Business literature describes three type...

Question 7

Which of the following indicates a risk of using social media in human resources?

Accepted Answer

A)  recruiting employees for vacant jobs only through social media and not otherwise
B)  determining employee performance through social media
C)  probing employee personal and social life through social media
D)  making errors in forming conclusions about employees through social media

Question 8

In the context of the five components of social media information systems (SMIS) , which of the following statements is true of social media (SM) providers?

Accepted Answer

A)  They usually process SM sites using desktops, laptops, and smartphones.
B)  They store and retrieve SM data on behalf of users.
C)  They employ browsers and native mobile applications to store and retrieve connection data.
D)  They are informal, evolving, and socially oriented.

Question 9

Content data is data about relationships.

Accepted Answer

A) True 
 B)False  False

Question 10

What is social media?

Accepted Answer

Social media (SM)is the use of informati...

Question 11

Social media's flow cannot be designed or diagrammed as it is very ________.

Accepted Answer

A)  dynamic
B)  static
C)  confounding
D)  simple A

Question 12

Explain the major sources of user-generated content problems.

Accepted Answer

When a business participates in a social...

Question 13

Which of the following is a use of social media (SM) in human resources?

Accepted Answer

A)  It is used to determine performance incentives.
B)  It is used to keep track of employees' personal lives.
C)  It is used for recruiting candidates.
D)  It is used for terminating employees.

Question 14

If a reasoned, nondefensive response generates continued and unreasonable user-generated content from that same source, it is best for an organization to delete it.

Accepted Answer

A) True 
 B)False

Question 15

Traditional customer relationship management (CRM)flies in the face of structured and controlled processes of social CRM.

Accepted Answer

A) True 
 B)False

Question 16

Social media communities are the companies that operate social media (SM)sites.

Accepted Answer

A) True 
 B)False

Question 17

Depending on how an organization wants to use social media, it can be a user, a provider, or both.

Accepted Answer

A) True 
 B)False

Question 18

Organizations create and manage social media (SM)accounts just like typical users.

Accepted Answer

A) True 
 B)False

Question 19

Social media (SM) ________ are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

Accepted Answer

A)  communities
B)  collaborators
C)  dashboards
D)  outlets

Question 20

Explain the software component of social media information systems (SMIS)with respect to each of the three organizational roles.

Accepted Answer

Social media (SM)users employ browsers a...

Exam 8: Social Media Information Systems

Social media communities develop and operate their own custom, proprietary, social networking application software.

Correct Answer
verified

What was the purpose of traditional customer relationship management (CRM)?

Why do advertisers like digital advertising?

Correct Answer
verified
Advertisers like digital ads because unl...
View Answer

Value chains determine ________.

Correct Answer
verified

Some companies hire staff to maintain their social media (SM)presence, promote their products, build relationships, and manage their image.

Correct Answer
verified

According to business literature, describe three types of capital that are used.

Correct Answer
verified
Business literature describes three type...
View Answer

Which of the following indicates a risk of using social media in human resources?

Correct Answer
verified

In the context of the five components of social media information systems (SMIS) , which of the following statements is true of social media (SM) providers?

Correct Answer
verified

Content data is data about relationships.

Correct Answer
verified
False

What is social media?

Correct Answer
verified
Social media (SM)is the use of informati...
View Answer

Social media's flow cannot be designed or diagrammed as it is very ________.

Correct Answer
verified
A

Explain the major sources of user-generated content problems.

Correct Answer
verified
When a business participates in a social...
View Answer

Which of the following is a use of social media (SM) in human resources?

Correct Answer
verified

If a reasoned, nondefensive response generates continued and unreasonable user-generated content from that same source, it is best for an organization to delete it.

Correct Answer
verified

Traditional customer relationship management (CRM)flies in the face of structured and controlled processes of social CRM.

Correct Answer
verified

Social media communities are the companies that operate social media (SM)sites.

Correct Answer
verified

Depending on how an organization wants to use social media, it can be a user, a provider, or both.

Correct Answer
verified

Organizations create and manage social media (SM)accounts just like typical users.

Correct Answer
verified

Social media (SM) ________ are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

Correct Answer
verified

Explain the software component of social media information systems (SMIS)with respect to each of the three organizational roles.

Correct Answer
verified
Social media (SM)users employ browsers a...
View Answer

Exam 8: Social Media Information Systems

Social media communities develop and operate their own custom, proprietary, social networking application software.

Correct AnswerverifiedShow Answer

What was the purpose of traditional customer relationship management (CRM)?

Why do advertisers like digital advertising?

Correct AnswerverifiedAdvertisers like digital ads because unl...View AnswerShow Answer

Value chains determine ________.

Correct AnswerverifiedShow Answer

Some companies hire staff to maintain their social media (SM)presence, promote their products, build relationships, and manage their image.

Correct AnswerverifiedShow Answer

According to business literature, describe three types of capital that are used.

Correct AnswerverifiedBusiness literature describes three type...View AnswerShow Answer

Which of the following indicates a risk of using social media in human resources?

Correct AnswerverifiedShow Answer

In the context of the five components of social media information systems (SMIS) , which of the following statements is true of social media (SM) providers?

Correct AnswerverifiedShow Answer

Content data is data about relationships.

Correct AnswerverifiedFalse

What is social media?

Correct AnswerverifiedSocial media (SM)is the use of informati...View AnswerShow Answer

Social media's flow cannot be designed or diagrammed as it is very ________.

Correct AnswerverifiedA

Explain the major sources of user-generated content problems.

Correct AnswerverifiedWhen a business participates in a social...View AnswerShow Answer

Which of the following is a use of social media (SM) in human resources?

Correct AnswerverifiedShow Answer

If a reasoned, nondefensive response generates continued and unreasonable user-generated content from that same source, it is best for an organization to delete it.

Correct AnswerverifiedShow Answer

Traditional customer relationship management (CRM)flies in the face of structured and controlled processes of social CRM.

Correct AnswerverifiedShow Answer

Social media communities are the companies that operate social media (SM)sites.

Correct AnswerverifiedShow Answer

Depending on how an organization wants to use social media, it can be a user, a provider, or both.

Correct AnswerverifiedShow Answer

Organizations create and manage social media (SM)accounts just like typical users.

Correct AnswerverifiedShow Answer

Social media (SM) ________ are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

Correct AnswerverifiedShow Answer

Explain the software component of social media information systems (SMIS)with respect to each of the three organizational roles.

Correct AnswerverifiedSocial media (SM)users employ browsers a...View AnswerShow Answer

Correct Answer
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Correct Answer
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Advertisers like digital ads because unl...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Business literature describes three type...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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False

Correct Answer
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Social media (SM)is the use of informati...
View Answer

Correct Answer
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A

Correct Answer
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When a business participates in a social...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Social media (SM)users employ browsers a...
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