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A) Leadership
B) Clarity
C) Precision
D) None of the above
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A) getting the respondent's reaction to the questionnaire.
B) checking for the appropriateness of the sample of respondents.
C) checking for misinterpretations by respondents.
D) checking for potentially biasing questions.
E) All of the above would be part of a pretest.
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A) Determine the data-collection method
B) Determine the question response format
C) Decide on question wording
D) Determine the survey objectives,resources,and constraints
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A) dichotomous questions.
B) open-ended questions.
C) closed ended questions.
D) multiple choice questions.
E) none of the above
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A) make it attractive to the respondent.
B) elicit answers that are more carefully thought out and detailed.
C) impose standardization on the questionnaire.
D) compensate for poorly worded questions.
E) all of the above
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A) beginning
B) middle
C) end
D) Such questions should not be asked at all.
E) None of the above are correct.
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A) "We are conducting a study concerning the high quality of First National Bank services"
B) "Do you shop at a lower class store like Wal-Mart?"
C) "How satisfied are you with McDonald's food quality and location?"
D) (a) and (b)
E) all of the above
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A) dichotomous
B) qualitative
C) multiple choice
D) scaled-response
E) none of the above
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A) general questions at the end
B) general questions at the beginning
C) sensitive questions at the end
D) questions requiring work in the middle
E) none of the above
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