Question 1

In what way did Habermas think mass media could be an enemy of democracy?

Accepted Answer

A)  Media power could be used to increase consumerism.
B)  The powerful could use the media to manipulate the public into supporting the status quo.
C)  The media could be used to procure mass loyalty among the populace.
D)  Citizens would not engage in critical examination of the power held by those who ruled.
E)  All of the options are correct.

Question 2

In media research, the ________________________ is the idea that heavy television viewing leads individuals to perceive reality in ways that are consistent with the portrayals they see on television.

Accepted Answer

The answer of In media research, the ________________________ is the...

Question 3

Content analysis is the primary method researchers use to measure the amount of violence on network television.

Accepted Answer

A) True 
 B)False

Question 4

The question "Why do we use the media?" is often asked under the ______ model.

Accepted Answer

A)  uses and gratifications
B)  selective exposure and retention
C)  hypodermic-needle
D)  marketing research
E)  propaganda analysis

Question 5

What method is a researcher using if he or she watches a season of a television program and counts each time an act of violence is shown?

Accepted Answer

A)  Content analysis
B)  Experiment
C)  Textual analysis
D)  Survey
E)  Focus group

Question 6

Which line of research has generally demonstrated that the mass media don't tell people what to think as much as they tell people what to think about?

Accepted Answer

A)  Cultivation effect
B)  Agenda-setting
C)  Social learning theory
D)  Spiral of silence
E)  Audience studies

Question 7

Researchers associated with the minimal-effects model argue that people engage in selective exposure and selective retention with regard to the media.

Accepted Answer

A) True 
 B)False

Question 8

When mass media researchers say they are studying political economy, they are most likely looking at which of the following?

Accepted Answer

A)  The ways political candidates make decisions about reaching an audience
B)  The ways economists become political candidates
C)  The way ownership of a television network influences the kinds of information in the network news
D)  The way ordinary people engage in political activism or conversations about politics
E)  None of the above options is correct.

Question 9

While social science research can be characterized as trying to establish a cause-and-effect relationship, cultural studies ______.

Accepted Answer

A)  does exactly the same thing, but calls it something different
B)  looks at how propaganda might affect a group of people
C)  only examines how the media affect the world
D)  only focuses on how society shapes mass media
E)  forms more general perspectives about how the mass media interact with the world

Question 10

Which of the following is characteristic of a cultural studies approach to mass media research?

Accepted Answer

A)  The belief that audiences are primarily passive and easily persuaded
B)  An attempt to understand how people use media to serve their own ends
C)  The belief that media don't tell us what to think but what to think about
D)  A focus on how people make meaning, understand reality, and order their experiences
E)  An interest in measuring and coding the content of particular media texts

Question 11

If data showed that heavy consumers of violent videos engage in more violent behavior than do light consumers, a social scientist would likely conclude that ______.

Accepted Answer

A)  watching violent videos causes violent behavior
B)  violent personality traits cause people to choose violent videos
C)  watching videos has strong effects on the audience
D)  viewing violent videos and violent behavior are correlated
E)  All of the options are correct.

Question 12

Agenda-setting theory refers to the media's ability to change public opinion on controversial issues.

Accepted Answer

A) True 
 B)False

Question 13

______ is the theory that people believe others are more affected by media messages than they are themselves.

Accepted Answer

A)  Cultivation effect
B)  Agenda-setting
C)  Third-person effect
D)  Textual analysis
E)  Spiral of silence

Question 14

The hypodermic-needle model is sometimes also called the magic _______________________ theory.

Accepted Answer

The answer of The hypodermic-needle model is sometimes also called...

Question 15

Habermas formed his ideas about the public sphere while examining which aspect of seventeenth- and eighteenth-century English and French society?

Accepted Answer

A)  Aristocrats, royalty, and religious leaders' discussions of important issues
B)  The way newspapers manipulated the lower and middle classes
C)  How the middle class began to gather in places like coffeehouses to critically discuss public life
D)  The idea that communication and culture could be viewed as the same thing
E)  None of the above options is correct.

Question 16

In media research, an area that focuses on media ownership and what that might mean for the messages distributed to the public is called ________________________.

Accepted Answer

political ...

Question 17

What type of study looks at changes in a population over time?

Accepted Answer

A)  Content analysis study
B)  Longitudinal study
C)  Agenda-setting study
D)  Experiment study
E)  Textual analysis study

Question 18

The cultivation effect theory suggests that heavy viewing of television leads individuals to perceive the world in ways that are more consistent with television's portrayals of the world.

Accepted Answer

A) True 
 B)False

Question 19

How does a cultural studies approach to media research differ from an experimental, scientific approach?

Accepted Answer

A cultural studies approach to media res...

Question 20

Which line of research helps to explain why Midwesterners started to rank shark attacks as a problem after the 1975 release of the movie Jaws and its subsequent press coverage?

Accepted Answer

A)  Cultivation effect
B)  Agenda-setting
C)  Spiral of silence
D)  Textual analysis
E)  Social learning theory

Exam 15: Media Effects and Cultural Approaches to Research

In what way did Habermas think mass media could be an enemy of democracy?

Correct AnswerverifiedShow Answer

Habermas formed his ideas about the public sphere while examining which aspect of seventeenth- and eighteenth-century English and French society?

Correct AnswerverifiedShow Answer

Content analysis is the primary method researchers use to measure the amount of violence on network television.

Correct AnswerverifiedShow Answer

How does a cultural studies approach to media research differ from an experimental, scientific approach?

Correct AnswerAnswered by ExamLex AIA cultural studies approach to media res...View AnswerShow Answer

Which line of research has generally demonstrated that the mass media don't tell people what to think as much as they tell people what to think about?

Correct AnswerverifiedShow Answer

Researchers associated with the minimal-effects model argue that people engage in selective exposure and selective retention with regard to the media.

Correct AnswerverifiedShow Answer

What type of study looks at changes in a population over time?

Correct AnswerverifiedShow Answer

______ is the theory that people believe others are more affected by media messages than they are themselves.

Correct AnswerverifiedShow Answer

The cultivation effect theory suggests that heavy viewing of television leads individuals to perceive the world in ways that are more consistent with television's portrayals of the world.

Correct AnswerverifiedShow Answer

While social science research can be characterized as trying to establish a cause-and-effect relationship, cultural studies ______.

Correct AnswerverifiedShow Answer

In media research, an area that focuses on media ownership and what that might mean for the messages distributed to the public is called ________________________.

Correct Answerverifiedpolitical ...View AnswerShow Answer

What method is a researcher using if he or she watches a season of a television program and counts each time an act of violence is shown?

Correct AnswerverifiedShow Answer

Which of the following is characteristic of a cultural studies approach to mass media research?

Correct AnswerverifiedShow Answer

Agenda-setting theory refers to the media's ability to change public opinion on controversial issues.

Correct AnswerverifiedShow Answer

In media research, the ________________________ is the idea that heavy television viewing leads individuals to perceive reality in ways that are consistent with the portrayals they see on television.

Correct AnswerverifiedShow Answer

The question "Why do we use the media?" is often asked under the ______ model.

Correct AnswerverifiedShow Answer

If data showed that heavy consumers of violent videos engage in more violent behavior than do light consumers, a social scientist would likely conclude that ______.

Correct AnswerverifiedShow Answer

The hypodermic-needle model is sometimes also called the magic _______________________ theory.

Correct AnswerverifiedShow Answer

When mass media researchers say they are studying political economy, they are most likely looking at which of the following?

Correct AnswerverifiedShow Answer

Which line of research helps to explain why Midwesterners started to rank shark attacks as a problem after the 1975 release of the movie Jaws and its subsequent press coverage?

Correct AnswerverifiedShow Answer

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A cultural studies approach to media res...
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political ...
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